Each one is a real, live watchlist. Open any of them to see what a watchlist actually does. Or use one as a starting point for your own.
Across these lenses
These companies appear in most lenses.
The ones founders, marketers, and operators are watching the most.
Browse the lenses
Pick a lens. See what it watches.
Why a lens matters
Same companies. Different lens. Different intel.
A watchlist is not just a list of companies. It is a lens. Two people watching the same companies through different lenses see different intel. Here is the same set, watched two ways.
Same companies, watched two ways
Linear · Notion · Figma · Vercel · Ramp
Sample example
LENS A
Founders moving upmarket
Watching for signals these companies are pushing toward enterprise.
Pricing · Linear
12m
Linear launched a per-seat enterprise tier with SSO and audit logs.
Product · Notion
2h
Notion shipped admin controls and SCIM provisioning for orgs over 100 seats.
GTM · Ramp
5h
Ramp opened 14 enterprise AE roles, doubled in 60 days.
VS
LENS B
Hiring velocity
Watching for who is hiring engineers, sales, and where they are coming from.
Hiring · Linear
8m
Linear hired 6 senior engineers from Stripe and Vercel in 30 days.
Hiring · Figma
1h
Figma sourced 40% of new PMs from Adobe in Q3, talent thesis forming.
Hiring · Vercel
6h
Vercel concentrated hiring in EMEA, 18 roles opened in Berlin and London.
Rocket reads every signal at every company. The lens decides what surfaces. That is why two people watching the same companies see different intel, and why a watchlist is more than a list.
Inspiration
The prompts that built these lenses.
Browse these for inspiration and see how others approach building a lens.
What would your lens be?
Write it in your own words. Rocket starts watching.