Appoint is a bold brutalist horizontal scroll landing page built for a board member resume and CV consultancy. It guides senior executives through a manifesto-style narrative that builds conviction, then captures leads with a minimal waitlist form. The design uses a monochrome steel palette with a single boardroom red accent to command authority from the first panel.
by Rocket studio
Appoint is a horizontal scroll landing page template designed for a board member resume and CV consultancy. It uses a bold brutalist visual identity, a manifesto-driven narrative structure, and a stripped-back waitlist form to convert senior executives into qualified leads. The template is built for one purpose: to make the case for appointment before a single word is exchanged.
This template is built for consultancies that serve experienced executives seeking board-level roles. The audience is senior, skeptical, and time-poor. The page must earn their attention before asking for anything.
Conventional service pages fail at the board level. A page full of feature lists and pricing tables does not speak to an executive who has chaired audit committees. The template solves the credibility gap between a polished consultancy and the high-trust client it needs to attract.
You get a fully structured horizontal scroll landing page that doubles as a manifesto and a lead capture tool. Every panel is designed to do exactly one job, and the layout respects the intelligence of the audience it is addressing.




Theme
Bold Brutalist
Creative direction
Manifesto
Color system
Monochrome Steel
Style
Horizontal Scroll
Direction
Waitlist/Coming Soon
Page Sections
Photo Grid Mosaic Header
Horizontal Scroll Manifesto Layout
Minimal Waitlist Capture Form
Secondary Lead Magnet Path
Bold Brutalist Visual System
Who is this landing page template designed to serve?
Does the template include both the waitlist form and the PDF lead magnet?
Can I use this template if my consultancy is not yet fully launched?
What makes the horizontal scroll format right for a board-level career service?
How many fields does the waitlist form contain?
This template delivers a focused set of design and structural capabilities drawn directly from the brief. Each feature supports the overall goal of converting senior executive visitors into waitlist entries.
The header is an asymmetrical grid of high-contrast, desaturated black-and-white images. Fragments of authority fill each cell: hands signing documents, lapel pins on dark suits, the edge of a boardroom table with nameplates. A single line of oversized all-caps grotesque type cuts through the center. No full faces appear, keeping the focus on context rather than personality.
The page moves laterally, not vertically. Each panel presents one provocation in massive display type against raw dark backgrounds. The sequence builds a logical argument that conventional resumes fail at the board level. A before-and-after document panel sits inside the flow, showing the contrast between a redacted generic document and a razor-sharp board-ready version.
The final horizontal panel holds a minimal form asking only for full name, current title, and target board type. The three options for board type are public, private, and nonprofit. The call to action reads "Reserve Your Rewrite" in boardroom red against forge-black. There is no friction and no unnecessary fields.
A secondary conversion path sits alongside the primary waitlist form. Visitors can download a one-page PDF titled "What Nomination Committees Actually Read" in exchange for an email address. This captures leads who are convinced but not yet ready to commit to the full service.
The entire template is built on a monochrome steel color system: cold-rolled steel, forge-black, brushed aluminum, and a single searing accent of boardroom red used exclusively for interactive states and the waitlist call to action. The aesthetic references poured concrete, gunmetal surfaces, and the deliberate weight of a serious institution.
| Section | Purpose |
|---|---|
| Photo Grid Mosaic Header | Opens with authority fragments and a single commanding headline |
| Manifesto Panel One | Delivers the first provocation about nomination committee reading habits |
| Before and After Panel | Shows a redacted generic document alongside a sharp board-ready version |
| Manifesto Panel Two | Compresses the value proposition into one governance-focused line |
| Waitlist Form Panel | Captures committed leads with a three-field form and the primary call to action |
| Lead Magnet Path | Offers the PDF download to visitors who want more before they commit |
The visual system is built to feel institutional, not decorative. Every color and type choice signals that this consultancy operates at the same level as its clients.
The horizontal scroll experience is the defining structural feature of this template. The layout is built so the manifesto panels translate cleanly across screen sizes without losing their impact.
The template is engineered around conviction before capture. It does not ask for a commitment until it has made the full argument for why one is warranted.
This template sits within the personal and resume category, specifically the board member career subcategory. A few additional details are worth knowing before you build.