Armor is a dark, industrial-styled landing page template built for truck bed liner installers. It uses a split-screen draggable hero, a stats-driven evidence wall, and a short quote form to turn truck owners into booked appointments. The design runs on a deep charcoal and hot amber palette, with Manrope and JetBrains Mono typography throughout.
by Rocket studio
Armor is a single-page lead generation template for polyurea truck bed liner installers. It opens with a draggable split-screen video comparison, escalates through oversized performance stats paired with torture-test visuals, and closes with a short quote form. Every section builds conviction before the visitor ever reaches the call to action.
This template is built for local automotive protection businesses that coat truck beds with sprayed polyurea liner. It works especially well for installers who want to convert cold visitors into booked appointments without a long sales conversation.
Most service business pages bury the proof. They lead with paragraphs and end with a buried phone number. Truck owners deciding between a sprayed liner and a drop-in mat want hard numbers and real visuals, not marketing promises.
This template delivers a fully structured, single-page layout with high interactivity and a dark industrial visual identity. Every section is purpose-built for the truck bed liner niche and ordered to move visitors through a logical decision funnel.




Theme
Dark Immersive
Creative direction
Stats-First Impact
Color system
Charcoal & Amber
Style
Split Screen (50/50)
Direction
Lead Generation
Page Sections
Draggable Split-video Hero
Scroll-linked Stats Evidence Wall
Cascading Quote Capture Form
Secondary Engagement Video Path
Testimonial Marquee Scroll
Three-step Process Section
Can I customize the stat numbers shown in the evidence wall?
Does the draggable hero work on mobile devices?
Can I add my own truck owner testimonials to the marquee?
Is the quote form connected to a booking or scheduling system?
How many sections does this landing page include?
This template includes six purpose-built components that work together to build trust and capture leads.
The header places a camera directly above the truck bed, showing raw scratched metal on the left and a freshly coated, water-shedding surface on the right. A draggable center divider lets visitors control the reveal at their own pace, making the difference impossible to ignore.
Oversized amber stat numbers appear the moment visitors scroll past the hero. Each stat occupies the left panel while a corresponding torture-test video clip plays on the right. The sequence escalates from tensile strength to heat resistance to UV durability, building an evidence wall before the quote form appears.
The primary call-to-action form uses cascading dropdowns for truck year, make, and model, a bed-size selector with short, standard, and long options, and a preferred drop-off date picker. It is compact, focused, and positioned after the evidence wall when buyer intent is at its peak.
A secondary call to action labeled "See Live Thickness Test" links to a sixty-second video. This keeps hesitant visitors engaged without forcing them into the form before they are ready.
A continuously scrolling marquee section carries real truck owner quotes. The format keeps social proof visible without interrupting page flow, reinforcing credibility as visitors scroll toward the form.
A three-step asymmetric layout explains how the polyurea liner is applied. It gives first-time visitors a clear sense of what happens on drop-off day, reducing uncertainty before they commit to a date.
| Section | Purpose |
|---|---|
| Split-video hero | Compare raw versus. coated bed |
| Stats evidence wall | Show performance numbers visually |
| Application process | Explain three coating steps |
| Testimonial marquee | Scroll social proof continuously |
| Quote capture form | Book a drop-off appointment |
| Linear footer | Display contact and legal links |
The visual identity is built around a dark immersive spray-booth aesthetic. Deep background tones create a blacked-out environment, and hot amber accents cut through the darkness on every important element.
The template is built desktop-first to support the split-screen hero interaction, but every section includes a full mobile fallback. The layout reflows cleanly so ranchers and contractors checking from a job site get the same core experience on any screen.
The page is structured as a deliberate decision funnel. By the time a visitor reaches the quote form, they have already seen proof, understood the process, and read what other truck owners think.
Armor is designed as a turnkey starting point for a truck bed liner installation business. The layout, content structure, and interaction model are all drawn from the automotive protection service niche.