Backfill is a gallery and detail landing page built for pool demolition crews. It leads with a full-screen drone video, stacks three layered guarantees as you scroll, and closes with an inline price estimator. The Fire and Earth color palette and Agrarian Root theme make every section feel as grounded as the finished work itself.
by Rocket studio
Backfill is a single-page template built for pool demolition services. It opens with a drone video header, scrolls through removal, permit, and timeline guarantees, and ends with a fixed-bottom estimator bar. The design uses scorched clay, deep soil, and wheat tones to signal durability and honest craft from the first second a visitor lands.
This template is built for pool demolition contractors who need a page that closes jobs, not just generates leads. It fits businesses that handle the full scope: permits, hauling, and final grading.
Most service pages ask visitors to trust a phone number. This template replaces doubt with layered, visible proof. Every scroll adds another commitment the contractor makes before asking for anything in return.
You get a complete, section-led landing page that moves a visitor from curiosity to commitment. The layout handles the sales conversation so the contractor does not have to.




Theme
Agrarian Root
Creative direction
Guarantee-Led
Color system
Fire & Earth
Style
Gallery + Detail
Direction
Direct Sales
Page Sections
Full-screen Drone Video Header
Three-layer Guarantee Stack
Inline Price Estimator Bar
PDF Guarantee Capture Path
Twelve-project Gallery Grid
Agrarian Root Color System
What types of pool demolition jobs does this template cover?
Can the estimator return a real price without a callback?
Who is this landing page built for specifically?
What does the PDF capture section collect from visitors?
Can this template be adapted for partial pool fill as well as full removal?
This template ships with purpose-built components drawn directly from the demolition service brief. Each one earns its place on the page.
The header plays a single continuous drone shot: an excavator punching through pool coping, dust catching afternoon light, then a time-lapse through fill and final grading. No narration. The headline "Gone By Friday. Guaranteed." appears only after the ground is smooth. The sequence earns attention before asking for anything.
The page scrolls through three distinct guarantee blocks. The first covers full removal or a free return visit. The second displays a gallery of actual filed permits with jurisdiction detail panels. The third shows a twelve-project grid where each tile opens to reveal before-and-after aerials, exact square footage removed, and days from dig to final grade.
A fixed bar at the bottom of the viewport reads "Get Your Pool Removal Price" at all times. Clicking it opens an inline estimator: pool type (gunite, fiberglass, or vinyl), approximate dimensions via a simple slider, and zip code. The estimator returns a binding price range on screen immediately, with no callback required.
Visitors who are not ready to request pricing can choose "Download Our Guarantee in Writing." This secondary path collects only an email address and delivers the guarantee document as a PDF. It creates a low-friction way to stay in contact with cautious but serious prospects.
The color system uses scorched clay for primary buttons, deep plowed soil for backgrounds, sun-dried wheat for interactive states and guarantee badges, and charcoal ash for text and interface frames. The palette is cohesive and deliberate, communicating solidity rather than polish.
The twelve-project gallery grid is a core proof element. Each card is clickable and expands into a detail view with aerial before-and-after photography, the exact pool dimensions removed, and a precise day count from first dig to final grade. The grid turns finished jobs into a living portfolio.
| Section | Purpose |
|---|---|
| Drone Video Header | Opens with footage and lands the headline |
| Removal Guarantee Block | States full-removal or free-return commitment |
| Permit Guarantee Gallery | Shows filed permits with jurisdiction detail panels |
| Timeline Project Grid | Displays twelve completed jobs with expandable detail views |
| Fixed Estimator Bar | Delivers instant pricing from a persistent bottom bar |
| PDF Guarantee Capture | Collects email in exchange for the written guarantee |
The Agrarian Root theme and Fire and Earth color system give this template a look that feels earned rather than decorated. Warmth and weight are built into every surface.
The layout is structured to stay clear and actionable on smaller screens. The fixed estimator bar remains visible at all times, including on mobile, so the primary conversion path is never buried.
The page is structured around a deliberate sequence: lead with proof, then ask for commitment. This approach reduces hesitation at every stage of the scroll.
This template sits in the Construction and Home category under the Demolition and Site Work subcategory, with a specific focus on the pool demolition niche. It is a Gallery and Detail style landing page with a Guarantee-Led creative direction and a Direct Sales conversion goal.