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ADU (Accessory Dwelling Unit) Real Estate
Backyard - Exclusive ADU Landing Page Template
Backyard is a gallery-and-detail landing page built for real estate agents who specialize in selling accessory dwelling units (ADUs). It uses a case-study narrative structure, an inline valuation form, and a deep charcoal-and-amber visual identity to help homeowners understand their ADU's true market value and take the next step toward listing it.
by Rocket studio
Backyard is a focused landing page for ADU listing specialists. It walks homeowners through real sale case studies, shows how dedicated marketing outperforms generalist pricing, and closes with a three-step inline valuation form. The design uses a charcoal and amber palette to signal restrained expertise, making the value of a separate ADU sale feel obvious.
This template is built for real estate agents and teams who represent homeowners with detached studios, converted garages, basement units, or purpose-built casitas. It targets practitioners who sell ADUs as standalone assets rather than folding them into a main home's comparable sales sheet.
Most ADU owners get lowballed. Their unit is worth $180,000 to $450,000 as a separate asset, yet a generalist agent typically lumps it into the primary home's pricing without a dedicated listing, a separate virtual tour, or access to an ADU-specific buyer pool. The result is tens of thousands of dollars left on the table.
You get a single-page layout structured around escalating real-sale case studies. Each case opens with a thumbnail gallery, expands into a detail panel, and closes with a sold price versus original comp estimate comparison. The page builds credibility incrementally and guides the visitor toward a multi-step valuation form.




Theme
Pastoral Calm
Creative direction
Before/After Reveal
Color system
Cloud Canvas
Style
Zigzag/Alternating
Direction
Click-Through
Page Sections
Case Study Narrative Scroll
Amber Sale-price Figures
Three-step Inline Valuation Form
Pull-quote Charcoal Bands
Persistent Bottom Bar
Full-bleed Golden-hour Header
Who is this landing page template designed for?
What does the three-step inline form collect?
Can the case study sections be updated with my own sales?
Does the template include the header photography?
Is this template suitable if I only have one or two ADU sales to show?
A brief paragraph describes the key capabilities of this template. Each feature below is drawn directly from the design brief and page structure.
Each scroll section tells the story of one real ADU sale. It opens with a thumbnail gallery showing exterior, interior, and aerial lot views, then expands into a detail panel covering the homeowner's situation, the pricing strategy, and the final sold price set against the original comp estimate.
Key figures are large, set in liquid amber (#D4920B), and impossible to miss as a reader scrolls. This treatment applies to sold prices, comp estimates, and the dollar difference between them, making the financial argument visually self-evident without requiring extra copy.
The primary call to action opens a three-step form without leaving the page. Step one captures ADU type and square footage. Step two asks about permit status, separate entrance, and rental status. Step three collects address, name, and preferred contact method.
Between case studies, a full-width charcoal band displays a single sentence from the seller. This grounds the data in a human voice and gives the eye a deliberate pause before the next case escalates.
After the second case study, a sticky bottom bar keeps the primary call to action visible at all times. This ensures the "Get Your ADU Valued" prompt stays accessible even as the visitor scrolls deeper into the content.
The header image is shot from the threshold of a finished ADU's French doors looking outward into a manicured backyard at golden hour. Warm oak flooring, a lemon tree, and the soft-focused roofline of the main house communicate that this is a real home, not an afterthought.
| Section | Purpose |
|---|---|
| Full-bleed header | Sets scene and introduces the core value message |
| First case study | Garage conversion with gallery, detail panel, and sold price |
| First call to action placement | "Get Your ADU Valued" button after the first case |
| Seller pull quote | Human voice break between first and second case |
| Second case study | Detached studio with escalated sale figures |
| Persistent bottom bar | Sticky call to action activated after the second case study |
| Second pull quote | Grounds the data before the final case |
| Third case study | Two-unit lot split as the highest-stakes example |
| Three-step inline form | Valuation request capturing ADU details and contact |
The visual identity follows an Executive Suite theme. Deep architectural charcoal (#2B2D2F) anchors the primary backgrounds. Warm brushed slate (#4A4A4D) surfaces card areas and detail panels. Liquid amber (#D4920B) appears only where the eye needs to land: buttons, sale-price figures, and the thin rule beneath each case study headline. Soft linen white (#F5F0E8) handles body text and open breathing space.
The layout is structured as a single-page vertical scroll, which adapts naturally to mobile viewports. Case study galleries and detail panels are organized so content stacks cleanly without losing hierarchy. The persistent bottom bar is particularly effective on mobile, where it keeps the valuation prompt visible throughout the session.
The page earns its clicks through accumulated evidence rather than a single pitch. By the time a visitor reaches the inline form, they have seen three sellers who left $60,000 to $140,000 on the table with generalist agents. The form feels like the obvious next move rather than a speculative request.
This template is designed specifically for the accessory dwelling unit real estate niche. It serves agents who want a dedicated marketing asset separate from their main brokerage website. The page works as a standalone lead-generation tool for homeowners with permitted ADUs seeking a specialist valuation.