Berm is a card-grid landing page built for a solo earth-sheltered home inspector. It guides owners of underground and bermed homes from first curiosity to a booked inspection using a dramatic Before/After header slider, illustrated inspection-zone cards, a two-step lead form, and a free downloadable checklist gated behind email capture.
by Rocket studio
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Quick summary
Berm is a single-page template designed for a one-person earth-sheltered home inspection practice. It opens with a split Before/After facade slider, unfolds through six illustrated inspection-zone cards, and closes with a two-step booking form. The warm charcoal-and-amber palette gives the page the quiet authority of someone who has already checked every seal.
Who this template is for
This template serves a very specific professional: a solo inspector who specialises in underground and bermed residential structures. The audience is narrow, the problems are real, and the page speaks directly to people who already know what a French drain is.
One-person inspection practices focused on earth-sheltered or below-grade homes
Structural consultants advising architects on passive-solar bermed retrofits
Independent inspectors targeting real estate buyers and legacy owners of 1970s underground builds
What problem this template solves
Most inspection websites look identical. They say nothing about what makes buried-structure work different. A homeowner standing over eighteen inches of soil has no way to know whether the inspector at the door has ever probed a waterproof membrane or assessed an earth-loaded retaining wall. This template removes that doubt immediately.
Buyers and owners cannot find specialists who understand below-grade construction on a standard inspector's website
Generic booking pages fail to ask the right questions about build decade, moisture signs, or occupancy status
Inspectors with niche expertise lose leads because their site never communicates what they actually inspect
What you get with this template
The template delivers a fully structured, single-page layout built around the inspection journey from surface to buried system. Every section has a defined role and a clear visual treatment tied to the Pastoral Calm identity.
A Before/After header slider showing the grass-covered facade on the left and a color-coded cross-section on the right
Six modular inspection-zone cards with illustrated cross-section diagrams that reveal hidden layers on hover
Theme
Luxe Minimal
Creative direction
Stats-First Impact
Color system
Midnight Blue
Style
Split Screen (50/50)
Direction
Booking/Scheduling
Page Sections
Before/after Facade Slider
Six Modular Inspection Zone Cards
Two-step Qualifying Lead Form
Sticky Amber Booking Bar
Email-gated PDF Checklist
Related questions
What type of business is this template designed for?
Can I customise the inspection zone cards?
How does the two-step booking form work?
What is the email-gated PDF checklist?
Is this template suitable for an architect or real estate buyer, not just an inspector?
A two-step lead generation form with address, build decade, occupancy fields, and a known-issues dropdown
A sticky amber call-to-action bar triggered after the third card
A free downloadable PDF checklist gated behind email capture for early-stage leads
Feature list
A paragraph introducing the feature set appears here. Every feature listed below is taken directly from the template brief and represents a real, built component within the layout.
Before/After Inspection Slider
The header splits a single earth-sheltered facade into two states. The left side shows the pastoral mound as the owner sees it. Drag right and the cross-section appears, with membrane layers color-coded by condition, drainage gravel visible, and an amber annotation pin flagging a cracked waterproof coating. The composition is drawn from a slight upward angle, as if the viewer is standing at the base of the berm.
Six Illustrated Inspection Zone Cards
Each card represents one inspection zone: Roof Membrane, Retaining Walls, Drainage and French Drains, Ventilation and Humidity, Structural Load Assessment, and Skylight and Light Well Seals. The cards use cross-section diagrams that reveal buried layers on hover, making the depth of the inspection immediately visible without a word of explanation.
Two-Step Booking Form
Step one captures property address, build decade (pre-1980, 1980 to 2000, or post-2000), and whether the home is owner-occupied or under contract. On click, step two appears and asks for known issues from a dropdown and a preferred inspection window. The two-step approach reduces friction and qualifies leads before the first call.
Sticky Amber Call-to-Action Bar
After the visitor scrolls past the third inspection card, a persistent amber bar appears at the bottom of the viewport. It repeats the primary call to action, keeping the booking prompt visible while the visitor continues reading. The bar uses the exposed-subsoil amber from the palette to draw the eye without interrupting the scroll experience.
Email-Gated PDF Checklist
A secondary conversion path offers a free downloadable guide titled "The Underground Homeowner's Pre-Inspection Checklist." It is gated behind email only, no booking required. This path captures leads who are researching at odd hours and are not yet ready to commit to a full inspection appointment.
Page sections overview
Section
Purpose
Before/After Header Slider
Introduce the inspection contrast between surface appearance and buried condition
Inspection Zone Cards
Present each of six inspection areas as illustrated cross-section modules
Sticky call to action Bar
Keep the booking prompt visible after card three
Two-Step Lead Form
Qualify and capture visitors ready to schedule an inspection
PDF Checklist Offer
Convert early-stage leads with a free downloadable resource
Design & branding system
The Pastoral Calm theme uses a four-color system built to feel like a kerosene lantern glowing against a rammed-earth wall. Dark backgrounds anchor the layout while warm amber and tan guide the eye toward the actions that matter.
Primary backgrounds use deep earth charcoal (#2B2D2A), creating soot-dark depth between modules
Call-to-action buttons and annotation pins use exposed-subsoil amber (#D4912A), and card surfaces use dried-grass tan (#C4B08B) for secondary type and readable hierarchy
Skylight white (#F4F1EB) provides breathing space between cards, preventing the dark palette from feeling heavy
Mobile & speed optimization
The card-grid layout stacks cleanly on smaller screens. Each inspection zone card is a self-contained module, so the reflow from multi-column to single-column does not break the cross-section diagram compositions or the form structure.
The two-step form fields are sized for thumb interaction and the sticky amber bar remains visible without overlapping critical content on mobile viewports
The Before/After slider is built for drag interaction on desktop and swipe interaction on touch devices
How this template helps you convert
The layout is designed around two conversion paths working at different levels of buyer readiness. Neither path requires the visitor to commit more than they are ready to give.
The two-step booking form at the grid base qualifies serious leads with targeted questions about build decade, occupancy, and known issues before the inspector makes first contact, reducing time spent on unqualified enquiries.
The email-gated PDF checklist captures visitors who are not yet ready to book but are already worried enough to be reading about membrane conditions and drainage failures, keeping them in the inspector's orbit until they are ready.
Other information about this template
This template was built specifically for the earth-sheltered home inspection niche, a category that sits at the intersection of structural assessment, passive-solar architecture, and legacy residential construction from the back-to-the-land movement of the 1970s. The layout reflects that context at every level.
The card module structure allows an inspector to expand or reorder inspection zones without redesigning the page
The annotation pin detail in the header slider reinforces professional credibility by showing the inspector's diagnostic process visually
The template is suited to solo practitioners who do not have a development team and need a focused, conversion-ready page that communicates deep niche expertise from the first scroll
