Chisel is an Industrial Raw landing page template built for NYC stone restoration contractors. It leads with a draggable before-and-after hero slider, a modular neighborhood card grid, transparent pricing anchors, and a two-step assessment form. The amber-on-navy visual system feels like a job site at dawn, and every section is engineered to move building owners from curiosity to booked assessment.
by Rocket studio
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Quick summary
Chisel is a single-page, card-grid landing page template designed for urban stone restoration businesses. It opens with a full-width before-and-after slider, flows through a neighborhood-organized project portfolio, and closes with a self-qualifying assessment form. The Industrial Raw aesthetic, transparent pricing, and mobile-first build make it immediately useful for contractors targeting Brooklyn and Manhattan property owners.
Who this template is for
This template is built for specialty contractors who restore brownstone, marble, limestone, and bluestone surfaces in dense urban markets. It speaks directly to owners who need to demonstrate local credibility fast and convert visitors who are already staring at a problem.
Co-op boards and building superintendents managing Department of Buildings violation letters
Park Slope and Cobble Hill homeowners with century-old carved stonework needing revival
Pre-sale townhouse owners who need curb appeal restored before listing
What problem this template solves
Stone restoration is a high-trust, high-ticket service. Most contractor websites show generic stock photography and vague service lists. Visitors leave before they qualify themselves. Chisel solves this by leading with real neighborhood proof, transparent pricing anchors, and a frictionless intake form that does the qualification work upfront.
Visitors cannot tell whether a contractor has worked on their specific stone type or block
Pricing opacity causes hesitation and drives prospects to call competitors instead
Generic contact forms collect low-quality leads with no project context
What you get with this template
Chisel delivers a complete, section-led landing page ready for a stone restoration business to populate with its own project photography and pricing. Every layout decision supports the direct sales goal: show local proof, anchor price expectations, and capture a qualified lead.
Full-width draggable before-and-after hero slider with an amber handle and street-address label
Modular flip-card grid organized by borough and neighborhood block with hover-reveal project details
Theme
Industrial Raw
Creative direction
Local & Neighborhood
Color system
Navy Authority
Style
Card Grid (Modular)
Direction
Direct Sales
Page Sections
Draggable Before-and-after Hero Slider
Neighborhood Flip-card Portfolio Grid
Scroll-triggered Stat Interruption Bands
Two-step Assessment Form Modal
Sticky Mobile Call-to-action Bar
Secondary Email Lead Capture
Related questions
What kind of business is this template designed for?
Can I update the neighborhood cards to show my own projects?
What information does the two-step form collect?
Is the email lead capture feature included in the template?
Does the hero section support only one before-and-after image?
Two-step assessment modal with address input, stone type selection, photo upload, and urgency selector
Feature list
This template includes purpose-built components that work together to establish credibility and drive form submissions.
Draggable Before-and-After Hero Slider
The hero occupies the full browser width and splits a real restoration photograph down the center. Visitors drag the amber handle left or right to reveal the transformation. A monospaced street address sits below the image, grounding the work in a specific NYC location.
Neighborhood Flip-Card Grid
Project cards are organized by borough and block label, such as "UPPER WEST SIDE · W 87TH". Each card flips on hover to reveal the stone type, scope of work, and a thumbnail before-and-after. Scroll-triggered GSAP stagger animation brings cards into view as visitors move down the page.
Stat Interruption Bands
Single-stat callouts break up card clusters with scroll-triggered counter animations. Lines like "14,000 sq ft of marble honed this year" punctuate the portfolio with industrial-scale proof. These bands also carry transparent pricing anchors such as "Brownstone facade cleaning from $4,200".
Two-Step Assessment Form Modal
The primary call to action opens a focused two-step modal. Step one collects the property address and stone type from a defined list: brownstone, limestone, marble, granite, bluestone, or not sure. Step two lets the visitor upload a damage photo and select their urgency level from routine maintenance, violation response, or pre-sale preparation.
Sticky Mobile Call-to-Action Bar
A persistent amber bar sits fixed at the bottom of the screen on mobile devices. It repeats the "Get Your Stone Assessed" call to action so visitors can tap into the form at any scroll position without hunting for a button.
Lead Capture for Email Path
A secondary conversion path offers a free downloadable Stone Owner's Maintenance Calendar in exchange for an email address. This catches visitors who are not yet ready to book an assessment but want to stay connected.
Page sections overview
Section
Purpose
Hero Slider
Full-width before-and-after with draggable amber handle and street address label
Neighborhood Card Grid
Modular flip cards organized by borough and block with hover-reveal project scope
Stat Interruption Band
Scroll-triggered counters and transparent starting-price anchors
Services and Pricing
Stone type list with starting prices for visitor self-qualification
Assessment Form Modal
Two-step intake collecting address, stone type, damage photo, and urgency
Footer
Linear single-row footer with contact and navigation links
Design & branding system
The visual identity follows an Industrial Raw theme that feels like a job site at dawn. Every color and type choice reinforces the sense of a skilled, serious crew rather than a polished marketing agency.
Color palette: midnight navy (#0B1929) as the primary background, weathered slate (#4A5568) for card surfaces, chalk dust white (#EAECEF) for body text, and safety-tape amber (#D4910D) reserved for calls to action and hover states
Typography: DM Mono for addresses, statistics, and block labels; Manrope for body copy and descriptions
Animation: high-interactivity build with GSAP stagger on card entry, scroll-triggered stat counters, card flip on hover, and smooth slider drag behavior
Mobile & speed optimization
The template is built mobile-first because building supers and homeowners often check contractor pages while standing on the block. The sticky mobile call-to-action bar ensures the primary conversion action is always reachable without scrolling back to the top.
Server Components handle static content sections to reduce client-side rendering load
Client Components are scoped to interactive elements: the slider, flip cards, modal form, and sticky bar
The card grid reflows cleanly into a single column on smaller screens without losing the borough-and-block label structure
How this template helps you convert
Chisel is built around a direct sales flow. Every design choice reduces friction between a worried property owner and a submitted assessment request.
Transparent pricing anchors on the page let visitors self-qualify before they ever tap the amber button, which means fewer wasted calls and more prepared leads arriving through the form.
The two-step modal breaks the intake process into a manageable pair of steps, reducing form abandonment while collecting enough detail for the contractor to respond with a relevant quote.
The secondary email capture path retains browsers who are not ready to book, giving the business a warm list of property owners already interested in stone care.
Other information about this template
This template is designed as a turnkey starting point for a stone restoration landing page in the NYC metro market, but the neighborhood card grid and pricing anchors can be adapted to any urban restoration market with local project photography.
Template style is Card Grid (Modular), suited for portfolio-heavy service businesses
Creative direction follows a Local and Neighborhood strategy, making block-level specificity the core trust signal
Header concept is Case Study Before-and-After, the most direct proof format for restoration work
The landing page direction is Direct Sales, with every section oriented toward a single primary conversion action
Color system is Navy Authority, a palette that communicates expertise and durability without corporate softness
The footer uses a Linear Single-Row pattern for minimal distraction at the bottom of the page
