Crest is a gallery and detail landing page built for a Scottish coastal adventure tour company. It pairs an immersive lifestyle header with a scroll-driven gallery that deepens in mood and remoteness as visitors move down the page. The design uses a Marine and Coastal palette, and the page drives event registrations through a single clear call to action.
by Rocket studio
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Quick summary
Crest is a single-page event registration template designed for a small-group sea adventure company on the Scottish coast. The page opens with a full-viewport lifestyle shot, moves through an atmosphere-led gallery of expedition routes, and closes with a streamlined booking form. The visual identity is built on deep navy, basalt grey, sea foam white, and oilskin yellow.
Who this template is for
This template suits adventure tour operators who sell experiences through feeling rather than bullet points. It is built for businesses where the landscape, the conditions, and the guides are the product.
Coastal and sea kayaking tour companies running small-group expeditions
Corporate event organisers booking outdoor leadership or team-bonding experiences
Experience gift companies offering Scottish adventure packages for milestone occasions
What problem this template solves
Most tour pages front-load itinerary tables and pricing grids before the visitor has felt anything. The result is a page that reads like a brochure and converts like one too. Crest reverses that order.
Visitors see raw, immersive imagery before they see a single form field
The scroll journey builds emotional commitment so the registration step feels earned
The dual booking path handles both self-booking and gift purchases without splitting the page
What you get with this template
The template delivers a complete single-page layout that carries a visitor from first impression to confirmed reservation. Every section is purpose-built for the Scotland adventure tour context.
A full-viewport lifestyle header with a timed tagline fade-in
A mood-driven gallery with expandable detail panels for each expedition route
A registration form with a visual availability calendar, group size selector, experience level options, and an optional free-text field
A secondary gift-booking flow for visitors purchasing on behalf of someone else
Theme
Marine & Coastal
Creative direction
Atmosphere & Mood
Color system
Alpine Fresh
Style
Gallery + Detail
Direction
Event Registration
Page Sections
Full-viewport Lifestyle Header
Atmosphere-led Scroll Gallery
Expandable Route Detail Panels
Visual Availability Calendar
Dual Booking Paths
Pinned Oilskin Yellow Call to Action
Related questions
Who is the Crest template built for?
What booking features are included in the template?
Can this template handle both individual and gift bookings?
What does the gallery section show?
Can I adapt the colour palette to match my own brand?
A pinned oilskin yellow call-to-action button that reappears at the base of the page
Feature list
This section covers the core built-in capabilities of the Crest template.
Full-Viewport Lifestyle Header
The header fills the entire screen with a waterline-level photograph. Morning spray, visible faces mid-laugh, and a tilted horizon set the tone immediately. A single line of white text fades in after two seconds, giving the image room to land before words appear.
Atmosphere-Led Scroll Gallery
The gallery is structured as a visual journey through a full day at sea. Dawn departures open the sequence, hard midday sun follows, golden-hour beach landings come next, and a bioluminescent night panel closes it. Each image expands into a detail panel showing the route, likely wildlife, and fitness level required.
Expandable Route Detail Panels
Every gallery image doubles as an entry point to richer content. Clicking or tapping an image opens a panel with the specific route name, wildlife species likely encountered, and the fitness level needed. Visitors self-qualify before they ever reach the form.
Visual Availability Calendar
The registration form includes a calendar view that shows expedition dates colour-coded by availability. Visitors pick a date visually rather than typing one. This removes friction and communicates scarcity at the same time.
Dual Booking Paths
The primary path drives self-registration under the "Reserve Your Seat on the Boat" call to action. A secondary "Gift This Trip" path offers a separate flow for visitors booking on behalf of a partner, colleague, or friend. Both paths sit on the same page without competing.
Pinned and Repeated Call to Action
The oilskin yellow registration button is pinned after the third gallery row and repeated at the page footer. The colour appears nowhere else on the page, so every time that yellow appears the visitor knows exactly what to do.
Page sections overview
Section
Purpose
Full-viewport header
Establishes atmosphere and tone with lifestyle photography and a timed tagline
Dawn gallery row
Opens the expedition sequence with silver-mist departure imagery
Midday gallery row
Shows cliff passages in hard daylight to build scale and drama
Golden-hour gallery row
Shifts mood toward intimacy with empty-beach landing shots
Night sky panel
Closes the gallery with bioluminescence under the hull for emotional peak
Pinned call to action block
Presents "Reserve Your Seat on the Boat" after the third gallery row
Registration form
Captures date, group size, experience level, and an optional free-text note
Gift booking flow
Separate registration path for purchasers booking on someone else's behalf
Page footer call to action
Repeats the primary call to action to catch late-deciding visitors
Design & branding system
The colour system follows a Marine and Coastal theme through an Alpine Fresh palette. Every colour has a structural role and stays in its lane across the entire page.
Deep Atlantic navy (#1B2A4A) anchors the header and footer, framing the page like deep water at both ends
Wet basalt grey (#3D4F5F) is used for body text and card backgrounds, giving content a grounded, weathered weight
Sea foam white (#EAF2F0) breathes through section breaks, keeping the page from feeling heavy between dark panels
Oilskin yellow (#E8B630) is reserved exclusively for buttons, route markers, and accent highlights so every clickable element pulls the eye immediately
Mobile & speed optimization
The template is structured to perform cleanly on smaller screens where most adventure-minded visitors will encounter it first. Atmospheric imagery and expandable panels are both central to the layout, so mobile behaviour has been considered throughout.
The full-viewport header scales to portrait screens without cropping key subjects out of frame
Gallery panels stack vertically on mobile so the scroll journey stays coherent on narrower displays
The registration form fields, calendar, and group-size selector are spaced for tap interaction rather than mouse precision
How this template helps you convert
The page is engineered so that emotional investment builds before any ask is made. By the time a visitor reaches the form, the landscape, the guides, and the conditions have already done the selling.
The scroll sequence moves from dawn to night, deepening remoteness and intimacy with each section so visitors arrive at the registration form already committed to the idea
The expandable route panels let visitors self-select the right expedition before booking, which reduces drop-off caused by uncertainty about fitness or experience requirements
The dual-path booking design captures both self-bookers and gift purchasers in a single page flow, so no potential sale is sent elsewhere
Other information about this template
The Crest template is built specifically for the Scotland adventure tour niche where weather, wildlife, and wild coastline are the primary selling points. It suits operators in similar coastal adventure markets across the British Isles and Atlantic-facing regions.
The template style is Gallery and Detail, making it well suited to experience-based businesses where visual storytelling drives the decision
The creative direction follows an Atmosphere and Mood approach, meaning each section is designed to shift the emotional register of the visitor as they scroll
The header concept is a Lifestyle Shot, prioritising real people in real conditions over styled product photography
The landing page direction is Event Registration, so every design decision points toward a single confirmed booking action
