Excavate is a hub-and-spoke landing page template built for mining software and automation companies. It connects autonomous drill rigs, fleet dispatchers, and ore-grade sensors into a single visual command layer. The template guides operations managers and digital transformation leads through a timeline-driven proof journey, from manual processes to full autonomous orchestration, using engineering blueprint visuals and real metric-backed storytelling.
by Rocket studio
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Quick summary
Excavate is a single-page landing page template designed for B2B mining software and automation platforms. It uses an engineering blueprint visual system to walk site operations managers and digital transformation leads through a pit-to-port orchestration story. Five anchor-nav spokes cover drilling, haulage, processing, maintenance, and integration in a clean, data-forward layout.
Who this template is for
This template is built for teams selling industrial software into the mining sector. It speaks directly to decision-makers who live with shift logs, fleet queues, and grade variance on a daily basis.
Mine operations managers running long rotations in high-output pit environments
VP-level digital transformation leads at mid-tier gold, iron ore, or copper producers
Contract mining outfits that need to demonstrate efficiency gains to their principals
What problem this template solves
Mining software is hard to sell on a generic SaaS page. Buyers need to see their exact operational context before they will book a conversation. This template solves the trust gap between a polished product claim and a credible, site-relevant proof story.
Clipboard audits and radio-call workflows make it difficult to show a unified digital command layer in a static format
Generic landing pages fail to address the specific stages of mine automation maturity that procurement teams evaluate
Without section-by-section metric proof, technical evaluators lack the internal ammunition needed to progress a procurement conversation
What you get with this template
This template delivers a fully structured, single-page layout with five operational spoke sections, a sticky conversion bar, and two conversion paths. Every section is built to carry before-and-after proof narratives and real metric references.
An animated isometric hero with pulsing data nodes, ticking performance counters, and a fixed anchor navigation bar
Five spoke sections covering drill pattern optimisation, autonomous haul-truck routing, real-time grade control, predictive maintenance, and integration
Theme
Engineering Blueprint
Creative direction
Timeline Progression
Color system
Alpine Fresh
Style
Hub & Spoke (Anchor Nav)
Direction
Partnership/B2B
Page Sections
Isometric Blueprint Hero with Live Counters
Hub-and-spoke Anchor Navigation
Timeline Progression Scroll Narrative
Section-level Metric Proof Blocks
Sticky Conversion Footer Bar
Dual Conversion Path Forms
Related questions
Who is the primary audience for this template?
Can the metric proof blocks be updated with my own data?
What are the two conversion paths included in this template?
Is this template suitable for contract mining companies as well as software vendors?
How does the sticky footer conversion bar work?
A primary "Request a Site Assessment" form and a secondary "Download the Integration Playbook" gated path for technical evaluators
Feature list
This template is purpose-built for mining automation platforms that need to earn trust fast, section by section.
Isometric Blueprint Hero with Live Counters
The full-width header renders an isometric cross-section of an open-pit mine in thin blueprint linework. Data nodes pulse at each operational stage and counters tick upward showing tonnes moved, fuel saved, and unplanned downtime hours eliminated. It sets a live-shift-dashboard tone from the first second on page.
Hub-and-Spoke Anchor Navigation
A fixed anchor navigation bar sits left-of-centre with five spoke labels: Drill, Haul, Process, Maintain, and Integrate. Visitors can jump directly to the stage most relevant to their role. Active nav states are traced in eucalyptus green to match the system-status visual language.
Timeline Progression Scroll Narrative
Scrolling moves the visitor forward through a digital maturity journey. Each spoke section opens with a faded blueprint "before" state representing manual operations, then animates into a vivid "after" state with eucalyptus green data flows. The progression feels like watching an industry upgrade itself bench by bench.
Section-Level Metric Proof Blocks
Each spoke section references a specific operational metric tied to a named mine-site scale, such as a 14% fuel reduction at a Boddington-class operation. These proof blocks give technical evaluators credible numbers to take into internal procurement conversations.
Sticky Conversion Footer Bar
A sticky footer bar activates after the visitor passes the second spoke section. It anchors the primary call to action, "Request a Site Assessment", persistently at the bottom of the viewport. This keeps the conversion path available throughout the entire scroll journey.
Dual Conversion Path Forms
The site assessment form captures company name, commodity type, annual tonnes moved, and automation maturity via a three-option selector. The integration playbook download requires only email and role title, lowering the barrier for technical evaluators who are not yet ready for a full assessment conversation.
Page sections overview
Section
Purpose
Hero Infographic
Establish operational scale and platform scope with animated pit cross-section and ticking counters
Drill Spoke
Show drill pattern optimisation with before/after blueprint animation and fuel-reduction metric
Haul Spoke
Present autonomous haul-truck routing with fleet visualisation and live routing lines
Process Spoke
Demonstrate real-time grade control via ore blending dashboard and grade sensor feed
Maintain Spoke
Highlight predictive maintenance value through downtime elimination metrics
Integrate Spoke
Deliver integration playbook call to action, site assessment form, and sticky footer bar
Footer
Linear single-row footer with standard navigation and brand links
Design & branding system
The template uses an Engineering Blueprint theme built around the Alpine Fresh colour system. The palette is clinical enough for safety-critical data contexts while still carrying visual energy that guides the eye to action states.
Exposed-granite charcoal (#2D3436) dominates section backgrounds and typography; glacier white (#F4F7FA) creates breathing room between dense data blocks
Eucalyptus green (#1B9C85) traces connecting lines, active navigation states, and system-status indicators throughout the scroll journey
Survey-stake orange (#E17055) is reserved strictly for calls to action and alert states, firing only when the page wants a click
Mobile & speed optimization
The template is designed desktop-first, reflecting the reality that operations managers review dashboards on site office monitors. A mobile fallback layout ensures the page remains functional for secondary devices.
SVG linework animations, counter tick-ups, and before/after section transitions are handled client-side to keep static sections fast
Server Components manage static content delivery while client components handle interactive animations and form modals
The sticky conversion bar and anchor navigation remain accessible across viewport sizes without breaking the blueprint visual system
How this template helps you convert
The conversion strategy is built around escalating proof and a persistent call to action. Buyers who scroll further see more evidence and face less friction to act.
The sticky "Request a Site Assessment" footer bar activates after the second spoke, ensuring the primary conversion path is always visible once initial interest is established
The dual-path model separates immediate buyers from technical evaluators, with the playbook download requiring only email and role title to lower the barrier for early-stage researchers
Other information about this template
This template is part of a broader library of B2B industrial and mining equipment and services landing page templates. It is particularly well suited to platforms operating in the Pilbara and broader APAC mining regions. Typography uses JetBrains Mono for data labels, Manrope for headings, and DM Sans for body copy, reinforcing the precision-engineering aesthetic. Localisation defaults to English (AU/US) with metric tonnes and geography-appropriate language. The template style is Hub and Spoke with Anchor Navigation, and animation intensity is set to high throughout, with SVG linework draws, pulsing nodes, and staged section transitions.
Built for the Mining Software and Automation niche within the Mining Equipment and Services subcategory
Intersection match confirmed for Mining and Natural Resources category with a Partnership and B2B conversion direction
Creative direction follows a Timeline Progression narrative engine paired with an Infographic header concept
