Fjord is a horizontal scroll landing page built for Norway group tour operators. It combines a Neo-Retro scrapbook visual identity with a curated tour collection layout, guiding visitors from the southern fjords to the Arctic north. Each tour card carries its own booking prompt, and a built-in quiz helps undecided visitors find their ideal itinerary.
by Rocket studio
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Quick summary
Fjord is a single-page horizontal scroll template designed for Norway group tour operators. It uses a Neo-Retro scrapbook aesthetic to present multiple curated itineraries side by side. Visitors browse tours left to right, commit with a lightweight deposit modal, or let a three-question quiz narrow the collection to their best match.
Who this template is for
This template is built for tour operators who sell curated, multi-day Norway group itineraries. It suits businesses whose customers want a premium travel experience but need a frictionless way to compare options and hold a spot without committing to full payment upfront.
Friend groups, retired couples, and solo travelers browsing Norway group tours
Tour operators running several distinct itineraries across different regions or seasons
Travel businesses that want to convert browsers into depositors without a complex checkout
What problem this template solves
Most travel landing pages force visitors to choose between a wall of text and a sparse grid. Neither approach builds the emotional momentum needed to get someone to act. Fjord solves this by making browsing feel like a journey in itself.
Visitors cannot easily compare multiple tours without bouncing between pages
The page needs to build excitement and trust before asking for any financial commitment
Undecided visitors need a fast, low-effort way to find the right itinerary for them
What you get with this template
Fjord delivers a complete horizontal scroll landing page with a strong visual identity and built-in conversion tools. Everything from the collage header to the booking modal is designed around Norway group travel.
A full-viewport scrapbook collage header with layered parallax elements and a retro serif headline
A horizontally scrolling tour card collection moving geographically from south to north
A persistent bottom rail quiz and a lightweight deposit booking modal on every tour card
Theme
Neo-Retro
Creative direction
Curated Collection
Color system
Dark Emerald
Style
Horizontal Scroll
Direction
Marketplace/Multi
Page Sections
Collage Scrapbook Header with Parallax
Horizontal Scroll Tour Collection
Hover Reveal Day-by-day Panels
Lightweight Deposit Booking Modal
Second Itinerary Match Quiz
Neo-retro Dark Emerald Color System
Related questions
Can I display more or fewer than the default number of tour itineraries?
How does the deposit booking modal work?
What happens when a visitor takes the 60-second quiz?
Can I adapt the color palette and typography to my own brand?
Is this template suitable for destinations other than Norway?
Feature list
Fjord includes purpose-built components that work together to create a seamless browsing and booking experience for Norway group travel.
Collage Scrapbook Header
The header fills the full viewport with layered travel ephemera. A torn-edge rorbuer cabin photo, a hand-stamped boarding pass, an illustrated coastline map fragment, and a northern lights Polaroid are stacked at slight rotations. Subtle parallax depth shifts elements at different speeds as the cursor moves, creating immediate visual richness.
Horizontal Tour Card Scroll
Tours are presented as individual scrapbook spreads arranged left to right, building geographic momentum from the southern fjords to Svalbard. Each card features Polaroid-style images, a hand-drawn route, and a coral price badge. The layout makes comparing itineraries feel like flipping through a travel journal rather than reading a product list.
Hover Reveal Itinerary Details
Each tour card responds to hover by sliding up tucked-in postcard panels that reveal day-by-day stops. This keeps the surface view clean and scannable while giving engaged visitors the detail they need to feel confident about their choice.
Deposit Booking Modal
Every tour card includes a "Hold My Spot" button in coral that opens a lightweight modal. The modal contains a departure date selector, a group size counter ranging from 2 to 16 people, and an email field. The refundable £99 deposit amount is displayed plainly beside every call to action to reduce hesitation.
60-Second Itinerary Match Quiz
A persistent bottom rail in deep fjord green offers a secondary conversion path for undecided visitors. Three quick questions covering travel pace, season preference, and must-see landmark filter the full collection down to two recommended itineraries. This keeps visitors engaged rather than letting them leave when they feel overwhelmed by choice.
Neo-Retro Visual Identity System
The template uses a carefully considered four-color palette inspired by a 1970s Scandinavian travel poster. Deep fjord green, weathered postcard cream, faded stamp ink navy, and hot vintage coral each have assigned roles across typography, backgrounds, and interactive elements, creating visual consistency without manual setup.
Page sections overview
Section
Purpose
Collage Header
Sets atmosphere and introduces the brand proposition
Headline Banner
Anchors the value statement in a luggage tag treatment
Tour Card Collection
Displays all itineraries in a horizontal scroll journey
Hover Detail Panels
Reveals day-by-day itinerary stops on each tour card
Deposit Booking Modal
Captures deposit intent with minimal commitment friction
Bottom Rail Quiz
Guides undecided visitors to their best-fit itinerary
Design & branding system
The visual identity draws from 1970s Scandinavian travel print culture. Every color, typeface choice, and layout detail reinforces the feeling of a well-worn travel journal, giving the page a personality that generic tour websites simply cannot replicate.
Four-color Dark Emerald palette: deep fjord green (#064E3B) for navigation and anchors, weathered postcard cream (#F5F0E8) as the dominant background, faded stamp ink navy (#1B2A4A) for body text, and hot vintage coral (#E8634F) reserved for pricing badges, buttons, and interactive hotspots
Rounded retro serif headline typography layered over a semi-transparent emerald banner styled as a luggage tag
Decorative details including torn photo edges, hand-drawn route lines, stamp textures, and handwritten date annotations on Polaroid-style image frames
Mobile & speed optimization
The horizontal scroll interaction is designed to translate naturally to touch-based browsing. Swipe gestures replace cursor movement, keeping the tour card journey intuitive on smaller screens.
Swipe-based horizontal scroll navigation replaces cursor-driven movement on touch devices
The bottom rail quiz and deposit modal are sized and spaced for comfortable mobile interaction
Parallax depth effects in the header are calibrated to remain readable and engaging across screen sizes
How this template helps you convert
Fjord is structured to move visitors through three clear stages: feel the destination, choose a tour, and hold a spot. Every design and layout decision supports one of these stages.
The horizontal scroll and hover reveal system give visitors enough detail to feel confident without ever leaving the page, reducing the need to search for information elsewhere.
The coral "Hold My Spot" call to action paired with the plainly stated refundable £99 deposit lowers the psychological barrier to commitment, making the first step feel safe rather than final.
The 60-second quiz catches visitors who feel undecided and routes them back into the collection with a personalized recommendation, recovering potential drop-offs into active bookings.
Other information about this template
Fjord is a versatile starting point for any tour operator working in the adventure or cultural travel space, not just those focused on Norway. The scrapbook collage aesthetic and horizontal scroll structure adapt well to other destination-led brands.
The template style is classified as Horizontal Scroll with a Collage/Scrapbook header concept, a Curated Collection creative direction, and a Marketplace/Multi landing page direction
The Neo-Retro theme and Dark Emerald color system are pre-configured and ready to customize with your own photography, route illustrations, and tour copy
The deposit modal structure supports group sizes from 2 to 16 participants, making it suitable for both small friend groups and larger organized travel parties
This template is built in the Travel and Hospitality category under the Norway Travel subcategory, with a niche focus on Norway group tour operators
