Forage is a single-column landing page template built for New Zealand culinary tour operators. It blends a Neo-Retro Sunset Gradient visual identity with an interactive scroll-driven route map, a full-screen video header, and a step-by-step event registration form. The design moves like a coastal road trip, unhurried at first, then urgently delicious.
by Rocket studio
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Quick summary
Forage is a single-column flow landing page for food and culinary tour operators running journeys across New Zealand. A full-screen video header pulls visitors straight into the experience. As they scroll, an illustrated route map grows along the left margin, connecting each tour stop. The page closes with a momentum-building event registration form and a PDF itinerary lead capture path.
Who this template is for
This template is built for operators, guides, and creators who sell food-first travel experiences across New Zealand. It suits anyone whose audience plans holidays around meals, not monuments.
Culinary tour operators offering North Island, South Island, or full-crossing itineraries
Independent food travel guides building an audience of milestone-celebrating couples and small friend groups
Experience brands targeting solo adventurers who book around restaurant reservations and winery visits
What problem this template solves
Most travel landing pages look like brochures. They list destinations without making the reader feel the experience. For a culinary road trip built on sensation, that gap kills conversions.
Visitors leave before they feel connected to the journey, so they never reach the registration form
There is no clear separation between browsers who want information and buyers who are ready to commit
Static layouts cannot convey the building excitement of a multi-stop food itinerary
What you get with this template
You get a fully designed, single-column landing page that moves like a road trip. Every section has a specific job, from pulling visitors in with video to collecting registrations at peak excitement.
A full-screen video background header with centered retro-spaced headline typography and a pulsing scroll indicator
A scroll-driven illustrated route map with expandable destination sections, polaroid-style hover photos, and a North Island versus South Island itinerary toggle
A climactic event registration block with a progressive form and a secondary PDF itinerary download path for email capture
Theme
Neo-Retro
Creative direction
Interactive Explorer
Color system
Sunset Gradient
Style
Single Column Flow
Direction
Event Registration
Page Sections
Full-screen Video Background Header
Scroll-driven Illustrated Route Map
Expandable Destination Sections
North and South Island Itinerary Toggle
Progressive Event Registration Form
Sticky Call to Action Bar and PDF Lead Capture
Related questions
Can I use this template for both North Island and South Island tours?
What information does the registration form collect from visitors?
How does the PDF itinerary download capture leads?
Is this template suitable for individual food travel guides as well as tour operators?
Where exactly does the sticky call-to-action bar appear on the page?
Feature list
This template comes with a focused set of purposeful features, each tied directly to the culinary road trip experience described in the brief.
Full-Screen Video Header
The header opens with aerial drone footage descending through Hawke's Bay vineyards toward a long outdoor table. Centered uppercase type reads "EAT YOUR WAY ACROSS NEW ZEALAND" with a softly pulsing down-arrow. The effect places the visitor inside the experience before a single word of copy is read.
Scroll-Driven Route Map
A thin illustrated map line grows along the left margin as the visitor scrolls. Each tour stop is a pin on the route. The pacing shifts naturally, starting slow and scenic, then accelerating through quick-hit tastings and winery moments as urgency builds.
Expandable Destination Sections
Each destination section on the route can be clicked to reveal a hidden menu of what visitors will eat there. Hovering triggers a polaroid-style photo with a handwritten-font caption. This interaction rewards curiosity and deepens appetite for the full itinerary.
Itinerary Toggle
Visitors can switch between the North Island and South Island itineraries using a visible toggle. This keeps a single page relevant to two distinct buyer segments without duplicating the layout or breaking the scroll flow.
Progressive Registration Form
The event registration form reveals one field at a time: preferred tour, departure month via a visual calendar picker, number of travelers, and dietary needs. Each answer unlocks the next field. This reduces form fatigue and keeps momentum light through to submission.
Sticky call to action Bar and PDF Lead Capture
After the third scroll section, a sticky bottom bar appears with the primary call to action "Claim Your Seat at the Table." A secondary path offers a beautifully designed PDF itinerary in exchange for an email address, capturing browsers who are not yet ready to register.
Page sections overview
Section
Purpose
Video Header
Opens the experience with aerial drone footage and a bold headline
Scroll Route Map
Grows a visual route line as visitors scroll down the page
North Island Stops
Expandable destination sections for the North Island itinerary
South Island Stops
Expandable destination sections for the South Island itinerary
Itinerary Toggle
Lets visitors switch between North and South Island content
Sticky call to action Bar
Appears after third scroll section with the primary registration prompt
Registration Block
Full-width form for tour selection, departure month, and traveler details
PDF Lead Capture
Secondary email capture offering a downloadable PDF itinerary
Design & branding system
The visual identity follows a Neo-Retro theme. It feels like a sun-bleached 1970s postcard of New Zealand's coastline, but sharpened with modern type and crisp interactive moments.
Color palette: deep mānuka honey (#C2703E), dusky Hauraki Gulf pink (#D98B8B), fading sky cream (#FFF4E3), and twilight teal (#1B4D5C) flowing as continuous scroll-driven gradients
Cream dominates the canvas like a linen tablecloth; honey and pink wash through section transitions; teal anchors headlines, body text, and call-to-action elements
Retro-spaced uppercase display type in the header contrasts with handwritten-font captions on polaroid photos, creating a layered typographic warmth
Mobile & speed optimization
The single-column layout is inherently well-suited to mobile viewing. Every section stacks cleanly without requiring horizontal navigation or side-scrolling.
The route map, expandable sections, and toggle all function within the single-column flow on smaller screens
The progressive form structure reduces input friction on mobile, where long forms typically cause the highest drop-off
The sticky call to action bar remains accessible at the bottom of the screen throughout the scroll journey on any device size
How this template helps you convert
This template is designed around one goal: moving a food-obsessed visitor from first impression to confirmed registration.
The video header and scroll-driven route map create emotional investment early, so visitors arrive at the registration form already picturing themselves on the trip
The sticky call to action bar maintains a persistent conversion path from the third section onward, so no engaged visitor has to scroll back to find out how to register
The PDF itinerary download offers a lower-commitment second path, capturing email addresses from browsers who are close but not yet ready to book
Other information about this template
This template was designed specifically for the New Zealand food and culinary tour niche within the broader travel and hospitality category. It sits at the intersection of experiential travel and food culture marketing.
The template fits operators running departures across both islands, with tour options covering experiences like hangi pits in Rotorua, crayfish in Kaikōura, truffle hunts in Waipara, and winery visits in Hawke's Bay
The Forage template is part of a curated set of single-column flow templates built under the Neo-Retro theme with Sunset Gradient color systems
It is well suited to milestone travel marketing, where the audience is emotionally motivated and responds to sensory-rich storytelling over feature lists
