Hearth is a single-page landing page template built for green and natural burial grounds. It uses an alternating zigzag layout to guide visitors through an origin story, community narrative, and burial process, moving from emotional connection to a gentle lead generation form. The warm plum, parchment, and burnished gold palette gives the page a dignified, farmhouse quality.
by Rocket studio
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Quick summary
Hearth is a lead generation landing page template for natural and green burial grounds. It follows an Origin Story creative direction, unfolding across six zigzag sections from founders' history through community life and practical process. The Plum Executive color system and seasonal meadow carousel set a tone that is warm, dignified, and quietly alive.
Who this template is for
This template is built for small independent burial grounds offering natural, ecological alternatives to conventional cemetery services. It suits operators who rely on personal storytelling and community trust rather than price lists or sales copy.
Green and natural burial ground operators building their first web presence
End-of-life planners and funeral professionals serving advance planning clients
Meadow or woodland burial sites looking to convert careful, unhurried visitors into consultation leads
What problem this template solves
Families researching natural burial are not in a buying mindset. They are processing grief, weighing values, or quietly preparing for the future. A conventional service page with packages and pricing feels jarring. This template removes that friction by leading with story, place, and people before any call to action appears.
Visitors leave without making contact because the page feels cold or transactional
Operators struggle to communicate the ecological and emotional difference of natural burial in a short page visit
Advance planners need a gentle on-ramp, not a form-first experience
What you get with this template
You get a fully structured single-page layout that moves visitors through six purposeful sections, each building on the last. The design is desktop-first with graceful mobile adaptation, and every visual and typographic choice reinforces a warm, grounded editorial identity.
A seasonal hero carousel with four crossfading meadow images and a fade-in headline
A zigzag section flow covering origin story, first family, community life, burial craft, and lead generation
Theme
Community Hearth
Creative direction
Origin Story
Color system
Plum Executive
Style
Zigzag/Alternating
Direction
Lead Generation
Page Sections
Seasonal Meadow Hero Carousel
Zigzag Origin Story Layout
Conditional Lead Generation Form
PDF Guide Download Gate
Pull Quote Testimonial Block
Scroll-reveal and Parallax Animation
Related questions
Can I use this template if my burial ground is newly established?
Does the lead generation form require a third-party service to work?
Can I remove the PDF guide section if I do not have a guide ready?
Is the seasonal meadow photography included with the template?
Is this template suitable for advance funeral planning as well as bereavement?
A conditional lead generation form and a separate downloadable PDF guide gate for early-stage visitors
Feature list
Seasonal Meadow Hero Carousel
The header opens with a slow-dissolving carousel showing the same meadow plot across spring, summer, autumn, and winter. Each image holds for four seconds before crossfading into the next. A headline fades in gently over the third image, giving first-time visitors a quiet, unhurried welcome before any text asks anything of them.
Zigzag Origin Story Layout
Six alternating content sections scroll like a told history, from the founders discovering the land through to the practical steps of a natural burial. Text and imagery swap sides with each section, keeping the page visually active without feeling busy. The rhythm creates intimacy, drawing the reader deeper with each scroll.
Conditional Lead Generation Form
The primary call-to-action form opens with a single warm question: "Who is this plan for?" Three options, myself, a partner, or a loved one who has passed, emotionally qualify the visitor and adjust the follow-up fields accordingly. Name, email, and a freeform text area follow, keeping the form approachable and human.
PDF Guide Download Gate
A secondary conversion path offers a downloadable family guide to natural burial. Visitors who are not ready to speak with someone can access the guide with just an email address. This keeps the conversation open for people still in the research or early planning phase.
Pull Quote and Testimonial Blocks
The first family section presents a named testimonial alongside wildflower imagery, with words displayed as pull quotes. This social proof anchors the emotional credibility of the burial ground and gives prospective families a specific, human reference point before they scroll further.
Scroll-Reveal Stagger and Parallax Animation
Sections enter the viewport with a scroll-reveal stagger effect. A gentle parallax adds subtle depth to the meadow imagery as the visitor moves down the page. These medium-weight animations support the unhurried editorial tone without overwhelming or distracting.
Page sections overview
Section
Purpose
Seasonal Hero Carousel
Opens with four crossfading meadow images and a fade-in headline
Founders Origin Story
Introduces the land's history with the original meadow photograph
First Family Story
Named testimonial with pull quotes and wildflower images
Community Life
Covers volunteer hedge-layers, memorial walks, and the lantern evening
Natural Burial Craft
Step-by-step burial process with illustrated diagrams and photographs
Lead Generation Form
"Begin Planning Together" form and PDF guide download gate
Design & branding system
The Plum Executive color system gives this template a palette that feels like a leather-bound guest book in a farmhouse parlor. Deep plum anchors headers and section backgrounds. Warm parchment breathes across open content areas, and burnished gold marks every button and interactive moment.
Typography: Fraunces serif for headlines, DM Sans for body text, creating a warm editorial contrast
Accent details: Muted sage threads through icons and secondary text, evoking moss on a boundary wall
Visual style: Warm, organic, dignified, desktop-first layout with graceful mobile adaptation
Mobile & speed optimization
The template is built desktop-first, with layout and typography scaling gracefully to smaller screens. Images are optimized for fast loading, and CSS scroll-behavior is set to smooth for a consistent feel across devices.
Crossfade carousel and scroll-reveal animations are designed to perform at medium animation weight
The conditional form and PDF modal adapt cleanly to mobile viewports
Smooth scroll behavior is applied site-wide for a consistent, unhurried reading experience
How this template helps you convert
Conversion here is not about urgency. It is about earning trust slowly, then offering a clear and gentle next step at exactly the right moment.
The origin story and first family sections build emotional credibility before any call to action appears, so visitors arrive at the form already feeling a sense of belonging.
The conditional form qualifies visitors by emotional context first, reducing friction and making the initial contact feel like a conversation rather than an intake.
The PDF guide gate captures early-stage visitors who are not ready to speak with someone, keeping them connected to the burial ground through a low-commitment first step.
Other information about this template
This template is part of a Community Hearth theme series using the Plum Executive color system. It is designed specifically for the green and natural burial ground niche within the broader funeral and memorial category.
The template follows a Lead Generation landing page direction, with no pricing or package tiers displayed on the page
The footer uses a Vercel Horizontal Flow pattern (Pattern 3) for a clean, structured close to the page
Localization is set for English with a UK rural tone; no currency is displayed anywhere on the page
The Origin Story creative direction and Seasonal Imagery header concept are baked into the section structure and cannot be easily separated from the overall layout logic
