Hearth is a senior living marketplace landing page built for adult children searching under pressure. It uses a split-screen layout, three real-style placement case studies, and a two-step consultation booking form to guide emotionally engaged visitors toward a confident next step. The dark navy and warm amber palette creates calm authority at every scroll.
by Rocket studio
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Quick summary
Hearth is a single-page senior living marketplace template designed for families navigating one of the hardest decisions of their lives. It pairs a cinematic split-screen layout with an emotionally grounded narrative structure, walking visitors through real placement stories before presenting a clear, low-friction path to book a free consultation.
Who this template is for
This template is built for senior living marketplace businesses that want to earn trust before asking for commitment. It speaks directly to the adult children doing the searching, not the parents themselves.
Senior living advisors and placement agencies serving families in active care transitions
Digital marketplaces matching families to assisted living, memory care, or independent senior communities
Senior care consultants who want a page that converts late-night, high-stress visitors into booked consultations
What problem this template solves
Most senior care pages overwhelm visitors with facility directories, filter dropdowns, and walls of amenity checkboxes. Families in crisis do not need more information; they need someone who already understands their situation. This template replaces the directory experience with a calm, narrative-led page that meets visitors where they are emotionally.
Adult children searching at midnight need reassurance before they need options
Generic senior living pages fail to demonstrate real-world competence or past placement success
A scattered layout with weak calls to action causes high-intent visitors to leave without booking
What you get with this template
This template delivers a complete, single-page layout structured to move an emotionally engaged visitor from first glance to scheduled consultation. Every section is purposeful and sequenced to build confidence progressively.
A split-screen header with an oversized location input field and a cinematic photograph of real community life
Three alternating split-screen case study sections, each escalating in placement complexity
Theme
Corporate Precision
Creative direction
Spatial & Architectural
Color system
Cloud Canvas
Style
Full-Width Immersive
Direction
Quiz/Assessment
Page Sections
Oversized Location Input Header
Alternating Case Study Split Screens
Two-step Consultation Booking Form
Pinned Bottom Bar Call to Action
Secondary Email Capture Path
Dark Immersive Navy and Amber Design System
Related questions
Can I replace the case study stories with my own client placements?
What does the two-step booking form include?
Is this template suitable for a solo advisor or a larger marketplace?
Can the secondary email capture link be removed?
Does the pinned bottom bar appear immediately on page load?
A two-step consultation booking form with a dropdown qualifier and a calendar widget for scheduling a 20-minute advisor call
A pinned bottom bar call to action and a secondary email capture path for visitors not yet ready to call
Feature list
This template includes the following built-in components and design features, each grounded in the source brief.
Oversized Location Input Header
The header replaces a traditional headline with a single, prominent search field. A softly glowing amber cursor blinks inside placeholder text that reads "Where does your loved one live now?" A faint outline map of the United States rendered in thin slate lines sits behind the field. The right half of the split screen shows a sun-filled common room photograph, answering the emotional question before any copy does.
Alternating Case Study Split Screens
Three placement stories unfold as alternating split-screen sections. Each left panel presents the family's situation in short, honest prose. Each right panel shows the outcome: a named community, a photograph of the actual room, and a direct quote from the parent three months after placement. The stories escalate deliberately, from a simple assisted-living match to memory care with Medicaid navigation to a long-distance cross-state placement.
Two-Step Consultation Booking Form
The primary call to action opens a two-step form. Step one asks for the loved one's current living situation via a dropdown and the care level needed. Step two reveals a calendar widget for booking a 20-minute phone consultation with a senior living advisor. The flow qualifies the visitor before surfacing availability, reducing friction and improving meeting quality.
Pinned Bottom Bar call to action
After the second case study, a persistent bottom bar locks into view as the visitor continues scrolling. It carries the primary call to action in amber on navy, keeping the booking path visible without interrupting the narrative. The bar appears only after the page has established credibility through the case studies.
Secondary Email Capture Path
A quieter text link sits near the primary call to action reading "Not ready to talk? Get our Family Decision Guide." This captures email addresses from visitors still in research mode without competing with the main conversion goal. It gives the page two conversion lanes without visual clutter.
Dark Immersive Navy and Amber Design System
The full-width layout uses deep command navy as the dominant background, officer slate for card surfaces and section dividers, and warm parchment for body text. Amber is reserved strictly for calls to action, progress indicators, and trust signals. The restrained color discipline ensures every amber element feels intentional and draws the eye.
Page sections overview
Section
Purpose
Split-screen header
Location input field paired with community life photograph
Case study one
Simple assisted-living placement story with outcome
Case study two
Memory care and Medicaid navigation placement story
Case study three
Long-distance, cross-state placement story
Primary call to action block
"Schedule Your Free Consultation" button below the header
Pinned bottom bar
Persistent booking call to action activated after second case study
Two-step booking form
Qualifier dropdown plus calendar widget for advisor call
Secondary capture link
Email opt-in for the Family Decision Guide
Design & branding system
The visual identity follows a Dark Immersive theme built on a Navy Authority color system. The palette draws from the image of a well-lit study at dusk: dark walnut shelves, a brass desk lamp, and one document that matters under warm light. Navy commands the space. Amber opens doors.
Deep command navy (#0B1A2E) covers approximately seventy percent of the viewport as the primary background
Officer slate (#1E3050) defines card surfaces and section dividers; warm parchment (#F5EDE0) carries all body text
Steady amber (#D4944C) appears only on calls to action, progress indicators, and trust signals to preserve its visual weight
Mobile & speed optimization
The template is structured for a clean, single-column reading experience on smaller screens. Split-screen panels stack vertically on mobile so neither the input field nor the case study photographs lose their impact. The layout avoids heavy nested components that slow perceived load.
The header input field and call to action buttons remain full-width and finger-friendly on mobile viewports
The pinned bottom bar adapts to mobile without obscuring content, maintaining the booking path throughout the scroll
How this template helps you convert
The page is built around a deliberate trust sequence. It does not ask for commitment before it has earned it. Every layout decision serves the same goal: move a stressed, late-night visitor from skepticism to scheduled consultation.
The header input field creates immediate relevance by making the visitor's first action personal and low-stakes, not a sign-up form
The three escalating case studies prove placement competence progressively, so by the time the call to action reappears the visitor is expecting help, not hoping for it
The two-step booking form lowers commitment anxiety by asking a simple qualifying question before revealing the calendar, making the final step feel like a natural handoff
Other information about this template
This template is designed specifically for the senior living and retirement care market, where the emotional stakes of a page visit are unusually high. It is built as a full-width immersive single-page layout, making it well suited for marketplace businesses that want one focused conversion path rather than a multi-page site structure. The case study narrative format is adaptable, meaning operators can swap in real client stories as their placement portfolio grows. The secondary email capture path supports a longer nurture cycle for families who are researching weeks or months before making a placement decision.
The template suits active adult communities, assisted living providers, and memory care placement services
The two conversion lanes (consultation booking and email capture) serve both urgent and research-phase visitors
The full-width immersive style and corporate precision tone make the page feel authoritative without being clinical
