The Roster template is a data-first real estate agent comparison landing page. It presents every agent's performance metrics in a sortable, filterable table and earns buyer trust before asking for contact details. A sticky "Match Me to an Agent" call to action and a three-step progressive form turn informed visitors into qualified leads.
by Rocket studio
Roster is a high-converting real estate agency team landing page built around a sortable agent comparison table. Every agent row shows closed transactions, average days on market, neighborhoods served, and more. A live stats ticker, inline agent dossiers, market intelligence charts, and a sticky lead-capture form work together to turn data-curious visitors into real leads.
This template is built for real estate brokerages and agency teams that want to win clients through transparency rather than personality. It suits offices where agents have strong, verifiable track records worth showing off.
Most real estate team pages bury performance behind headshots and taglines. Clients who care about actual results have no way to compare agents side by side. This template replaces that guesswork with structured, sortable data.
You get a complete single-page layout that functions as both a team directory and a local market intelligence brief. Every component is designed to keep a data-minded visitor engaged from the first scroll to the final form submission.




Theme
Data Command
Creative direction
Industry Report
Color system
Acid Digital
Style
Comparison Table
Direction
Lead Generation
Page Sections
Sortable Agent Comparison Table
Inline Expandable Agent Dossier
Live Stats Ticker Header
Market Intelligence Charts
Sticky Three-step Lead Form
Data Command Visual System
Can I customize which columns appear in the agent comparison table?
Does the lead form support both buyer and seller inquiries?
How does the Request This Agent button work?
Is this template suitable for a small team as well as a large brokerage?
What does the market intelligence section include?
This template is built around a specific set of interactive and visual components, each serving the data-transparency value proposition directly.
Every agent is a row. Columns include closed transactions, average days on market, neighborhoods served, five-star review count, years licensed, and listing-to-close ratio. Visitors can sort any column or filter by neighborhood to narrow the field instantly.
Clicking any agent row expands an inline panel without leaving the page. The panel shows recent closed sales with addresses, a sixty-word third-person analyst-style bio, and a direct "Request This Agent" button that pre-fills the lead form with that agent's name.
The header displays no hero image and no slogan. Instead, a slim locked-top bar shows three brokerage-level aggregate metrics that update with quiet animation, signaling to the visitor that they have accessed a real performance dashboard.
Below the agent table, the template layers in neighborhood median price bars, seasonal trend sparklines, and school-district overlays. All charts render in terminal green on void black, reinforcing the mission-control visual language while delivering genuine local context.
A bottom bar activates after the visitor interacts with the table. Clicking it opens a three-step progressive form: zip code or neighborhood first, transaction type and timeline second, then contact details and optional pre-approval status third.
Typography pairs JetBrains Mono for all numbers and data labels with DM Sans for body text and form fields. The phosphorescent color palette makes every metric feel authoritative without relying on decorative imagery.
| Section | Purpose |
|---|---|
| Logo Bar Header | Display brokerage mark and live aggregate stats ticker |
| Agent Comparison Table | Sortable, filterable rows with per-agent performance metrics |
| Inline Agent Dossier | Expandable row panel with sales history, bio, and request button |
| Market Intelligence Charts | Neighborhood price bars, trend sparklines, school-district overlays |
| Sticky Match call to action | Bottom bar activating post-interaction to open the lead form |
| Three-Step Lead Form | Progressive form capturing location, intent, timeline, and contact info |
| Minimal Footer | Clean footer in GitHub developer minimal pattern |
The template follows a Data Command visual theme built on an Acid Digital color palette. Every design decision is meant to feel like a mission control screen, not a lifestyle brand.
The template is designed desktop-first to honor the Bloomberg terminal aesthetic, but the layout responds cleanly to smaller screens. Performance architecture separates static and interactive concerns.
The conversion strategy in this template is built on earning trust through data before making any ask. The structure deliberately sequences information and interaction to move visitors toward the lead form naturally.
This section covers practical details about the template's build context and intended use that complement the feature descriptions above.