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Reforge - Industrial Containerhome Landing Page Template
Reforge is a split-screen landing page template built for container home builders, renovators, and ADU specialists. It opens with a live cost estimator, walks visitors through before-and-after project reveals, and funnels serious buyers into a stepped lead form. The design blends industrial warmth with precise, trust-building layouts tailored to real estate investors, homeowners, and land developers.
by Rocket studio
Reforge is a single-page, split-screen landing page template designed for container home builders and renovation companies. It combines a live cost estimator, draggable before-and-after sliders, and a multi-step lead capture form into one structured, conversion-focused flow. The layout is bold, grounded, and built for buyers who want real numbers before they pick up the phone.
This template is built for businesses that convert shipping containers into livable spaces. It speaks directly to the people closing those deals and the clients they serve.
Most container home companies lose leads because visitors can not picture the cost or timeline upfront. A generic page with contact forms does not close that gap. Reforge solves it by giving visitors a tool to explore their own project before asking them to commit.
You get a fully structured, single-page layout with purpose-built sections for each stage of the buyer journey. Every block is designed to move a visitor from browsing to booking.




Theme
Executive Suite
Creative direction
Case Study Narrative
Color system
Midnight Blue
Style
Split Screen (50/50)
Direction
Click-Through
Page Sections
Live Cost Estimator with Sliders
Draggable Before-and-after Sliders
Project ROI Cards
Sticky Bottom Call to Action Bar
Three-step Lead Capture Form
Mid-page Email Capture Path
Can I edit the slider values in the cost estimator?
Does the template include both a lead form and an email capture option?
How does the before-and-after project slider work?
Is this template suitable for a business that focuses on ADU builds?
What is the sticky call to action bar and when does it appear?
This template ships with a focused set of components, each designed around a specific job in the sales funnel.
The header section features a split viewport. The left side shows a raw, corroded 40-foot container. The right side displays a live estimator with sliders for container size (20-foot, 40-foot, or dual-stacked), finish level (shell-ready, turnkey studio, or full residential), and site preparation (flat pad, foundation, or utility hookup). Estimated project cost and timeline update as sliders move, with the container-orange accent pulsing on the total figure.
Each completed project is presented as a draggable split-screen reveal. The left side shows the raw container as purchased, complete with rust streaks, dents, and faded shipping logos. The right side reveals the finished interior, including shiplap walls, butcher-block counters, and pendant lighting. Projects escalate in scope from a simple studio conversion to a stacked two-story unit to a full four-container compound.
Each project card displays the buy price, renovation cost, and current rental income or appraised value. All financial figures are rendered in container-orange to draw immediate attention. These numbers give investors the context they need to evaluate a project without leaving the page.
After the header scroll, a persistent call-to-action bar locks to the bottom of the viewport. It reads "Estimate My Build" and is styled in container-orange on foundation gray. This keeps the primary conversion action visible throughout the entire page scroll without interrupting the reading flow.
Clicking the primary call-to-action opens a stepped form. Step one collects project type: personal home, rental unit, ADU, or commercial. Step two asks for property zip code and lot condition. Step three captures budget range and preferred timeline. The stepped structure reduces friction by breaking the form into small, manageable decisions.
A secondary conversion path sits mid-page as a quieter text link that reads "Download Our Container Buying Checklist." This captures email addresses for nurture without interrupting the primary conversion flow. It serves visitors who are not yet ready to start a project but want to stay informed.
| Section | Purpose |
|---|---|
| Header Cost Estimator | Lets visitors estimate project cost and timeline with live sliders before reading further |
| Before/After Reveal | Showcases completed projects as draggable sliders with buy price, reno cost, and ROI figures |
| Studio Conversion Card | Introduces the entry-level project type with financial data and a before-and-after reveal |
| Two-Story Unit Card | Escalates scope and ROI to appeal to investors considering larger rental units |
| Four-Container Compound | Presents the most ambitious project tier, targeting land developers and multi-unit buyers |
| Stat Callout Bands | Poured-gray bands between projects display single-stat proof points like containers placed and average ROI |
| Email Capture Link | Mid-page text link offering a container buying checklist for email nurture |
| Sticky call to action Bar | Persistent bottom bar keeping the primary lead form accessible throughout the page |
| Three-Step Lead Form | Stepped inquiry form collecting project type, location, budget, and timeline from qualified leads |
The visual identity follows a Corporate Precision theme built on a Warm Stone color system. The palette feels like a construction site at golden hour, with raw materials that carry warmth rather than coldness.
The split-screen layout is structured to adapt across screen sizes without losing the before-and-after impact that drives engagement. Every interactive element is designed with touch interaction in mind.
The page is engineered around a single insight: visitors convert when they feel informed, not pressured. Every section moves a visitor one step closer to submitting their details.
This template is designed to serve businesses operating in the container home real estate space, where the buyer journey often requires more education and proof than a standard real estate inquiry page.