Rooted — Eco Tree Planting Landing Page Template

Feature list

This template includes the following built-in capabilities drawn directly from the source brief.

Giant Headline Hero Section

The page opens with the headline "Every Tree Begins With a Name" set in a warm serif at full-width scale on a cream field. Below it, a single line in sage displays the GPS coordinates of the most recent planting. No image competes with this moment. The restraint creates immediate emotional weight.

Origin Story Narrative Flow

The scroll begins with a founder kneeling in cracked soil, planting the first memorial tree for their own father. Short paragraphs alternate with wide desert landscape photography. Each image shifts between empty earth and a single tree standing alone. This structure earns trust before any product claim appears.

Ecological Education Sections

Three content sections teach visitors something true about grief and nature together. Topics include why a living tree outlasts stone, how root systems mirror memory, and what happens in the soil over fifty years. Trees absorb carbon dioxide and support wildlife. Spending time in nature near a memorial tree has been shown to reduce anxiety and support emotional recovery. This knowledge is the reason visitors keep reading.

Native Tree Species Guide

An asymmetric bento-style grid presents native trees suited to the Southwest desert climate: desert willow, mesquite, and palo verde. Each tree species card uses accordion interaction to reveal planting guidance, seasonal notes, and symbolic meaning. Choosing the right tree species is as important as choosing the location. Matching tree to soil and local climate gives a young tree the best foundation for a long life.

Horizontal Scroll Planting Stories

Instead of star ratings, the template uses individual memorial profiles in a horizontal scroll section. Each story celebrates a person by name, connects their memory to a specific tree, and gives families a model for what a tribute can look like. These narrative profiles build trust through specificity rather than aggregated scores.

Dual Conversion Touchpoints

The primary call to action, "Download the Family Planting Guide," appears after the origin narrative and again after the species guide. The form collects only first name and email. A secondary path, "Read a Planting Story," links to individual memorial profiles. The page is designed to give before it asks, making the eventual request feel natural.

Page sections overview

Design & branding system

The visual identity follows a Pastoral Calm theme. The palette feels like a faded photograph left on a windowsill in the late afternoon: warm without effort, grounded without heaviness.

• Colors: sun-bleached sand (#E8D5C4) for backgrounds, dried sage (#9B8F7E) for secondary text, flushed desert rose (#C27C7C) for accent elements, and deep root brown (#3E2723) for all body text
• Typography: Fraunces warm serif for all headlines and section openers, DM Sans for body paragraphs and labels, creating a readable editorial contrast
• Texture and animation: a noise texture overlay runs across the page, with GSAP ScrollTrigger powering staggered fade-up reveals as the visitor scrolls through each section

Mobile & speed optimization

The template is built desktop-first, with careful adaptation for visitors reading on phones. Long-form content readers are the primary audience, so legibility and pacing take priority at every breakpoint.

• Server components handle all static sections to keep initial load clean and fast
• Client-side rendering is reserved for scroll animations and the horizontal planting stories interaction
• Typography scales gracefully across screen sizes, keeping the headline impact and body readability intact on smaller displays

How this template helps you convert

This template is a content-first conversion design. It does not ask for anything until it has given the visitor real knowledge, genuine story, and emotional grounding.

1. Three full ecological education sections appear before the first form field, so the visitor arrives at the call to action already trusting the service and understanding why they should plant a tree in memory of their loved one
2. The guide-download form asks only for first name and email, matching the emotional state of families who are grieving and will not fill out long forms
3. A secondary "Read a Planting Story" path captures visitors who need more time, keeping them inside the experience rather than losing them to indecision

Other information about this template

This template is informed by real practices in memorial tree planting services and ecological restoration. The content sections can be adapted to reflect partnerships with organizations like the National Forest Foundation, which works to restore national forests damaged by fire, insects, and other natural disasters. Memorial trees planted in national forests serve as living tributes that benefit present and future generations. Planting a memorial tree is a thoughtful tribute that nourishes our national forests and contributes to healthy forests across the country.

• The template supports content referencing the nation's forests and reforestation efforts, including facts about how each tree planted can restore approximately 2.8 acres of forest and create critical wildlife habitat
• Families can be offered tangible keepsakes such as a personalized certificate featuring their loved one's name, a custom message, GPS coordinates of the tree's location, and planting details
• The three-step ordering flow, Choose Tree and Location, Personalize Message, Receive Certificate, can be presented clearly inside the species guide section
• The page has no navigation bar by design, keeping visitors focused on the memorial experience and guiding them toward the guide download or planting inquiry
• A unique, private URL can be provided for families to share with friends, allowing collective contributions to a single memorial tree planting
• The species guide section can reference a wide range of tree species, giving families real choice in how they honor loved ones
• Content blocks can celebrate new births, mark a special occasion, or honor loved ones at any season, from early spring plantings to fall ceremonies
• The template can support content noting that trees sequester carbon dioxide, help combat climate change, and contribute to environmental stewardship across forests and wild spaces
• Additional planting story profiles can express sympathy toward families from the Pacific Northwest, New England, and across the Southwest, broadening the emotional reach of the service
• A backyard planting option or community forest contribution can both be presented as valid gift levels, making the service accessible at any budget