Shingle is a single-column landing page built for roofing contractors who want to turn nervous homeowners into booked inspections. It leads with a bold review-count headline, walks visitors through FAQ-style testimonial sections, and closes with a scheduling form and a sticky mobile call-to-action bar. The design is clean, authoritative, and conversion-focused.
by Rocket studio
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Quick summary
Shingle is a reviews and testimonials landing page designed for roofing professionals. It opens with a trust-commanding headline, moves through real customer testimonials formatted as answered questions, and ends with a streamlined booking form. Every section is built to calm a worried homeowner and move them toward scheduling a free roof inspection.
Who this template is for
This template is built for roofing businesses that rely on local reputation and word-of-mouth to win new work. It suits contractors who already have strong customer reviews and want a dedicated page to put those reviews to work.
Residential roofing contractors targeting homeowners with storm damage or aging roofs
Property managers who need a reliable contractor they can call across multiple units
Roofing businesses handling insurance claim jobs who need to build instant credibility
What problem this template solves
Most roofing websites bury their best asset: customer reviews. A homeowner searching at midnight does not want a brochure. They want proof that someone with their exact problem already hired you and had it solved.
Scattered or hidden testimonials that fail to build trust before the visitor leaves
No clear path from "I need a roofer" to "I just booked an inspection"
Generic contact forms that feel cold and do nothing to address a visitor's specific concern
What you get with this template
You get a complete, single-column landing page that pairs real customer testimonials with the questions those customers were asking before they called. The layout is structured to accumulate trust as the visitor scrolls, with a booking form and sticky call bar ready to capture them at any point.
A bold headline section built around your review count and five-star rating
FAQ-driven testimonial blocks where each question links directly to a matching customer story
A scheduling form with address autofill, a concern dropdown, and a preferred day selector
Theme
Editorial Magazine
Creative direction
Transparent Process
Color system
Monochrome Steel
Style
Single Column Flow
Direction
Content/Resource
Page Sections
Faq-driven Testimonial Layout
Giant Headline Trust Block
Sticky Inspection Booking Bar
Friction-reducing Scheduling Form
Dual Conversion Path Design
Single Column Flow Structure
Related questions
Can I update the review count and testimonials with my own customer stories?
Does the scheduling form connect to a calendar or booking system?
Can I use this page as part of an insurance claim workflow?
Is the sticky booking bar visible on desktop as well as mobile?
Can I change the accent color from roof-red to match my brand?
A sticky bottom bar with a primary "Book My Free Roof Inspection" button and a tap-to-dial phone number for mobile visitors
Feature list
This section covers the core built-in capabilities of the Shingle landing page template.
FAQ-Driven Testimonial Layout
Each scroll section opens with a bold question a homeowner would actually type into a search bar. The answer is a pulled customer testimonial complete with first name, neighborhood, and a star rating. By the time a visitor reaches the fifth section, every common fear has been addressed by a real neighbor's experience.
Giant Headline Trust Block
The header leads with a massive, flush-left serif headline that states your review count and star rating directly. A thin roof-red underline sits beneath the number for emphasis. A single line of secondary text below the headline invites visitors to read reviews and then book their free inspection.
Sticky Booking Bar
After the third testimonial block, a sticky bottom bar appears and follows the visitor down the page. It carries the primary call-to-action button and a tap-to-dial number, so the path to booking is never more than one tap away on any device.
Inspection Scheduling Form
The built-in form asks for the visitor's address first, using autofill to reduce friction. A dropdown menu lets them select their specific roof concern, such as a leak, storm damage, aging shingles, an insurance claim, or general uncertainty. They then pick a preferred inspection day before submitting.
Dual Conversion Paths
The template supports two routes to contact. The primary path leads to the scheduling form. The secondary path is a visible "Call Now" button with a tap-to-dial number, designed for mobile visitors who want to speak with someone before committing to a visit.
Single Column Flow Layout
The page uses a clean single-column structure that removes distractions and keeps the visitor moving in one direction. There are no sidebars, competing panels, or navigation menus to pull attention away from the testimonials and the booking form.
Page sections overview
Section
Purpose
Hero Headline Block
Establishes review count and five-star credibility immediately
Primary call to action Row
Places the inspection booking button directly below the headline
FAQ Testimonial Block 1
Answers the insurance coverage question with a matching customer story
FAQ Testimonial Block 2
Addresses leak recurrence fear with a verified homeowner review
FAQ Testimonial Block 3
Covers full tear-off concerns using a real customer experience
FAQ Testimonial Blocks 4 and 5
Continue building trust by resolving remaining homeowner objections
Sticky Booking Bar
Follows the visitor after the third testimonial with a persistent call to action
Inspection Scheduling Form
Captures address, roof concern, and preferred inspection day
Design & branding system
The visual identity follows an Executive Suite theme. The palette feels like a signed contract on a polished conference table: precise, clean, and quietly authoritative. Every color choice reinforces confidence and professionalism without feeling cold.
Arctic White (#F8F9FA) for all page backgrounds, keeping the layout open and uncluttered
Charcoal Slate (#2D3436) for all headline and body text, providing strong contrast and readability
Brushed Aluminum Gray (#B2BEC3) for dividers, secondary type, and supporting text elements
Deep Roof-Red (#8B1A1A) used exclusively on buttons, star ratings, and the headline underline accent
Mobile & speed optimization
The single-column layout is naturally suited to mobile screens. Visitors on a phone can scroll through testimonials, tap the sticky bar to book, or dial directly without pinching or zooming. The form uses address autofill to reduce typing on small keyboards.
Tap-to-dial "Call Now" button visible throughout the mobile experience
Sticky bottom bar activates after the third testimonial and stays in view while scrolling
Address autofill on the scheduling form reduces friction for mobile form completion
How this template helps you convert
The Shingle landing page is engineered around a single goal: turning a worried homeowner into a booked inspection. Every structural decision, from the headline to the sticky bar, is made to reduce hesitation and remove friction.
The headline opens with a specific review count, which signals scale and consistency before the visitor reads a single testimonial.
The FAQ testimonial format meets visitors at the exact worry they arrived with, making each answer feel personally relevant rather than generic.
The dual conversion path means visitors who prefer calling over filling out a form are never left without an option, reducing drop-off at the decision point.
Other information about this template
This template is part of a focused set of landing page designs built for local service professionals in the trades. It is designed to work as a standalone page, whether you link to it from a main website, a Google Business Profile, or a paid search ad.
The template style is Single Column Flow, which keeps the reading path linear and distraction-free
The creative direction follows a Transparent Process approach, letting real customer voices carry the persuasion
The header concept is Giant Headline Left, placing the most credible stat at maximum visual weight
The landing page direction is Content and Resource, meaning the page earns trust through substance before it asks for a commitment
This template is well suited for roofing contractors running local service ad campaigns or sharing a direct link in follow-up emails and insurance adjuster packets
