Toi - Authoritative Drainage Landing Page Template
Toi is a split-screen landing page template built for Tokyo drainage and gutter cleaning services. It pairs an editorial magazine aesthetic with a proof-first scroll flow, opening on a testimonial header and moving through bold data callouts, rotating client quotes, and a before-and-after video section. Every layout decision pushes visitors toward one clear action: clicking through to a service and pricing page.
by Rocket studio
Quick summary
Toi is a single-page, click-through landing page template for professional drainage and gutter cleaning services in Tokyo. The layout uses a strict 50/50 split-screen structure throughout. An editorial magazine tone, a plum and parchment color system, and a stats-first scroll flow combine to build trust quickly and direct visitors to a dedicated service and pricing page.
Who this template is for
This template is designed for drainage and gutter cleaning businesses that serve professional, property-owning clients. The editorial tone and proof-led layout suit operators who want to look credible before a visitor ever reaches a pricing page.
- Building management companies handling aging apartment complexes
- Restaurant-row and commercial landlords with recurring grease trap and drainage issues
- Temple and institutional groundskeepers who need seasonal gutter clearing before high-footfall events
What problem this template solves
Many local service businesses lose potential clients because their web presence looks generic or fails to establish trust fast enough. Visitors leave before they ever click to a pricing page. This template solves that gap by front-loading proof: statistics, named testimonials, and visual evidence all arrive before any sales pitch.
- Visitors have no immediate reason to trust an unfamiliar cleaning service
- A contact form alone does not convey scale, quality, or response speed
- Generic service pages bury the proof that actually closes decisions
What you get with this template
You get a fully structured, single-page layout built around a 50/50 split-screen system. Every section pairs a visual element with a content element, creating a consistent editorial rhythm from top to bottom.
- A testimonial header card, three bold data-stat sections, rotating client quote cards, and a before-and-after video closing section
- A persistent call-to-action in persimmon, appearing beneath the header, as a fixed desktop sidebar button, and as a mobile bottom bar
- A complete plum executive color system with deep plum, muted wisteria, warm parchment, and persimmon accent already applied across all components
Feature list
This template is built around a small set of carefully considered layout components. Each one serves a specific role in the click-through flow.
Split-Screen Testimonial Header
The header occupies the full viewport in a 50/50 split. The left half shows an oversized serif quote card on warm parchment, attributed to a named Minato-ku property management director with a five-star cluster. The right half holds an editorially graded photograph of a cleaned copper gutter with rainwater sheeting cleanly off a tiled roofline.
Stats-First Data Sections
Three consecutive split-screen sections follow the header. Each one places a single bold statistic on one half and a corresponding editorial photograph on the other. The stat arrives before any explanatory text, creating a rhythm where numbers compound the case for quality before any paragraph is read.
Rotating Testimonial Cards
A mid-page testimonial block cycles through three client quote cards. Each card references a recognizable Tokyo ward name, grounding the social proof in geography that target clients will recognize.
Before-and-After Video Section
The final content section pairs a drainage flow video on one split-screen half with the primary call-to-action on the other. This positions the visitor to click through already holding visual evidence of the service outcome.
Persistent Persimmon Call-to-Action
The primary call-to-action button, "See Service Plans and Pricing," appears in persimmon at three fixed points: below the header, as a sidebar button fixed to the desktop viewport, and as a bottom bar pinned to mobile screens. There is no contact form on this page.
Editorial Wisteria Pull Text
Short explanatory paragraphs appear beneath each stat section, set in muted wisteria. This typographic layer adds context without competing with the data callouts, keeping the editorial hierarchy clear and the page easy to scan.
Page sections overview
| Section | Purpose |
|---|---|
| Testimonial Header Card | Opens the page with a named client quote paired with an architectural drainage photograph |
| Stat: Meters Cleared | States total gutter volume cleared in 2024 alongside a supporting editorial image |
| Stat: Renewal Rate | Shows the 97.6% client renewal rate to demonstrate sustained service quality |
| Stat: Response Time | Communicates the 22-hour average inquiry response time to signal urgency and reliability |
| Rotating Testimonials | Cycles three ward-attributed client quotes to build layered geographic trust |
| Before and After Video | Pairs a drainage flow video with the primary click-through call-to-action |
Design & branding system
The template uses a Plum Executive color system applied across an Editorial Magazine visual theme. Every color choice has a defined role, and the palette is already fully applied to all components in the template.
- Deep plum (#3C1642) anchors headlines and section dividers; muted wisteria (#8E6C8A) is used for secondary text and pull-quote backgrounds; warm parchment (#F4EDE4) forms the primary page surface
- Persimmon (#E8553A) is reserved exclusively for call-to-action buttons and data callouts, functioning like a red hanko stamp pressed into a contract
- Typography is set in large serif type throughout, reinforcing the Japanese business journal feel on an uncoated-stock aesthetic
Mobile & speed optimization
The template is designed so the persistent call-to-action remains reachable at every scroll position on every screen size. The split-screen structure adapts for smaller viewports without losing its editorial hierarchy.
- On mobile, the persistent bottom bar keeps the "See Service Plans and Pricing" button fixed and immediately tappable at all scroll depths
- On desktop, the fixed sidebar button ensures the call-to-action is always visible without interrupting the editorial reading flow
- The page contains no embedded form, which keeps the interaction path simple and reduces friction on all devices
How this template helps you convert
This template is built around a single conversion goal: earning the click to a service and pricing page. Every layout decision supports that goal in sequence.
- The testimonial header establishes credibility immediately, so visitors begin scrolling with trust already forming rather than skepticism.
- The three compounding stat sections build a quantified case for scale, quality, and speed before any service description appears, so the visitor arrives at the call-to-action already persuaded.
- The before-and-after video section delivers the final visual proof at the moment the call-to-action is most prominent, making the click feel like a natural next step rather than a sales push.
Other information about this template
This template suits operators in the professional cleaning and property maintenance space who serve institutional or commercial clients in dense urban environments. The layout is deliberately free of forms, menus, and multi-step flows, keeping the entire page focused on one outcome.
- The page type is a click-through landing page, not a lead generation form page
- The Editorial Magazine theme and Plum Executive color system give the template a tone closer to a corporate property journal than a typical trade service website
- The template is designed for the Tokyo local services market but the structure and visual system can be adapted for any urban professional cleaning service targeting property management clients




Theme
Service Utility
Creative direction
Testimonial Mosaic
Color system
Arctic White
Style
Single Column Flow
Direction
Lead Generation
Page Sections
Split-screen Testimonial Header
Stats-first Data Sections
Rotating Testimonial Cards
Before-and-after Video Section
Persistent Persimmon Call-to-action
Related questions
Does this template include a contact form?
Can I update the testimonials and statistics with my own figures?
What type of video works best in the before-and-after section?
Who gets the most value from this template?
Is the split-screen structure adaptable for different service areas?