Turnkey is a split-screen landing page built for renovation studios that flip condos and apartments into finished, move-in-ready homes. It pairs before-and-after visuals with direct sales tools, letting your craftsmanship do the convincing. Warm brass calls to action, deep navy panels, and a scrolling gallery of transformations guide buyers from inspiration to reservation without a single hard-sell moment.
by Rocket studio
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Quick summary
Turnkey is a single-page, split-screen landing page designed for condo and apartment renovation studios. It opens with a nine-image mosaic, flows through scrolling before-and-after transformations, and closes with a reservation form. The page earns buyer trust visually before surfacing pricing, turning casual browsers into committed leads.
Who this template is for
This template is built for renovation professionals who sell finished units rather than raw potential. If your work speaks for itself, this page gives it the right stage.
Condo and apartment flippers who want to showcase completed renovations and take reservations directly from the page.
Investor groups building turnkey rental stock and needing a clean way to present day-one-ready units to buyers.
Downsizing couples and first-time buyers who want to see the finished product before committing to a conversation.
What problem this template solves
Most real estate pages front-load text and price before a buyer has any reason to care. Turnkey reverses that sequence. It builds desire through visual storytelling first, then introduces pricing once trust is established.
Buyers who keep losing bidding wars on move-in-ready homes need proof of quality before they act. This template delivers that proof visually.
Renovation studios with a strong portfolio have no good way to show process and finished product side by side. The split-screen layout solves that directly.
What you get with this template
You get a fully structured, single-page layout that takes a visitor from first impression to reservation in one continuous scroll. Every section is purposeful and sequenced to build confidence before asking for a commitment.
A nine-image Photo Grid Mosaic header that assembles on load, showing the full story of renovation before a word is read.
Scrolling full-bleed split-screen panels pairing before-and-after views of the same room from the same camera angle.
Per-unit reservation cards with price, square footage, completion date, and a three-field hold form for name, email, and preferred contact window.
Theme
Dark Immersive
Creative direction
Before/After Reveal
Color system
Sunset Mesa
Style
Asymmetric Grid (60/40)
Direction
Lead Generation
Page Sections
Photo Grid Mosaic Header
Full-bleed Split-screen Panels
Per-unit Reservation Cards
Pre-construction Pipeline Capture
Scrolling Project Escalation
Pastoral Calm Visual Pacing
Related questions
Can I feature multiple renovation projects on one page?
How does the unit reservation form work?
Is this template suitable for a studio with only one available unit?
Can I capture leads for future projects that are not yet listed?
Feature list
This template is built around one core idea: show the transformation, earn the trust, then close the sale. Every feature below exists to serve that sequence.
Photo Grid Mosaic Header
Nine tightly cropped renovation images fill the full viewport in an asymmetric grid. Each tile staggers into view on load, one half-beat after the last, assembling the narrative of transformation before any headline appears.
Full-Bleed Before-and-After Split Screens
Each project gets a full-bleed split-screen card showing the same room from the same camera angle. Left side shows the raw gut or pre-renovation state. Right side reveals the finished, styled unit.
Scrolling Project Escalation
As the visitor scrolls, projects graduate from cosmetic studio refreshes to full-floor gut renovations. Imagery shifts from wide architectural shots to intimate lifestyle details like a hand on a brushed-brass faucet or evening light catching a reading nook.
Per-Unit Reservation Cards
Each available unit has its own card anchored by a brass-accented "Reserve This Unit" call-to-action button. The card expands to show price, square footage, completion date, and a three-field hold form.
Pre-Construction Pipeline Capture
A secondary conversion section labeled "See What's Coming" collects email addresses from buyers interested in units not yet listed. This keeps the pipeline warm without requiring a finished product to present.
Pastoral Calm Visual Pacing
Slow fades, generous margins, and minimal on-screen text let the craftsmanship drive engagement. The page never rushes the visitor. The quiet urgency comes from knowing these units do not stay available for long.
Page sections overview
Section
Purpose
Photo Grid Mosaic
Opens the page with nine staggered renovation images filling the full viewport
Before-and-After Panels
Pairs same-angle room shots to show each project's full transformation
Project Escalation Scroll
Graduates from cosmetic refreshes to full gut renovations as the visitor scrolls deeper
Available Units Inventory
Lists current units with price, square footage, and completion date
Unit Reservation Card
Anchors each unit to a three-field hold form with a brass call to action button
Pre-Construction Capture
Collects email for buyers interested in upcoming pipeline units
Footer Contact Section
Closes the page with studio contact details and secondary navigation
Design & branding system
The visual identity follows a Pastoral Calm theme built on a Navy Authority color system. It feels authoritative enough to trust with a six-figure decision and warm enough to feel like home.
Deep admiral navy (#0B1D33) anchors headers, left content panels, and section backgrounds. Chalky linen white (#F4F1EB) holds the right-side imagery panels and open breathing space. Muted sage (#8FA68E) threads through accent borders, dividers, and icon strokes.
Warm brass (#C9A96E) appears only on call-to-action buttons and price tags, making every money-related touchpoint immediately visible without visual noise.
Mobile & speed optimization
The split-screen layout and mosaic header are designed to translate across screen sizes without losing their visual impact. The page is built for buyers who may be browsing mid-commute or at an open house.
The 50/50 split-screen panels reflow gracefully on smaller screens so before-and-after comparisons remain clear and readable.
Generous white space and minimal text density mean the page loads with a light visual footprint, keeping the experience smooth as the visitor scrolls through full-bleed imagery sections.
How this template helps you convert
The conversion architecture is deliberate. The page earns the sale through sequencing rather than pressure.
The mosaic header and full-bleed transformation panels build desire and trust before any pricing appears. By the time the visitor reaches the available inventory section, they are not browsing; they are choosing which unit fits them.
The brass-accented "Reserve This Unit" call to action and three-field hold form reduce friction at the moment of decision. The "See What's Coming" email capture holds buyers who are not ready today but will be ready soon.
Other information about this template
This template is purpose-built for the condo and apartment renovation market. It works equally well for studios presenting a single flagship unit and for groups managing a rolling inventory of finished properties.
The direct sales layout is suited to renovation businesses that close without a traditional listing agent workflow, relying on their own page to qualify and capture buyers.
The pre-construction pipeline section makes this template useful beyond current inventory, supporting longer sales cycles and repeat buyer relationships.
The Navy Authority palette and Pastoral Calm pacing position the studio as a premium provider, setting a tone that justifies quartzite counters, white oak herringbone floors, and soft-close cabinetry without needing to over-explain the price point.
