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Turnkey - Immersive Renovation Landing Page Template
Turnkey is a split-screen landing page built for renovation studios that flip condos and apartments into finished, move-in-ready homes. It pairs before-and-after visuals with direct sales tools, letting your craftsmanship do the convincing. Warm brass calls to action, deep navy panels, and a scrolling gallery of transformations guide buyers from inspiration to reservation without a single hard-sell moment.
by Rocket studio
Turnkey is a single-page, split-screen landing page designed for condo and apartment renovation studios. It opens with a nine-image mosaic, flows through scrolling before-and-after transformations, and closes with a reservation form. The page earns buyer trust visually before surfacing pricing, turning casual browsers into committed leads.
This template is built for renovation professionals who sell finished units rather than raw potential. If your work speaks for itself, this page gives it the right stage.
Most real estate pages front-load text and price before a buyer has any reason to care. Turnkey reverses that sequence. It builds desire through visual storytelling first, then introduces pricing once trust is established.
You get a fully structured, single-page layout that takes a visitor from first impression to reservation in one continuous scroll. Every section is purposeful and sequenced to build confidence before asking for a commitment.




Theme
Dark Immersive
Creative direction
Before/After Reveal
Color system
Sunset Mesa
Style
Asymmetric Grid (60/40)
Direction
Lead Generation
Page Sections
Photo Grid Mosaic Header
Full-bleed Split-screen Panels
Per-unit Reservation Cards
Pre-construction Pipeline Capture
Scrolling Project Escalation
Pastoral Calm Visual Pacing
Can I feature multiple renovation projects on one page?
How does the unit reservation form work?
Is this template suitable for a studio with only one available unit?
Can I capture leads for future projects that are not yet listed?
This template is built around one core idea: show the transformation, earn the trust, then close the sale. Every feature below exists to serve that sequence.
Nine tightly cropped renovation images fill the full viewport in an asymmetric grid. Each tile staggers into view on load, one half-beat after the last, assembling the narrative of transformation before any headline appears.
Each project gets a full-bleed split-screen card showing the same room from the same camera angle. Left side shows the raw gut or pre-renovation state. Right side reveals the finished, styled unit.
As the visitor scrolls, projects graduate from cosmetic studio refreshes to full-floor gut renovations. Imagery shifts from wide architectural shots to intimate lifestyle details like a hand on a brushed-brass faucet or evening light catching a reading nook.
Each available unit has its own card anchored by a brass-accented "Reserve This Unit" call-to-action button. The card expands to show price, square footage, completion date, and a three-field hold form.
A secondary conversion section labeled "See What's Coming" collects email addresses from buyers interested in units not yet listed. This keeps the pipeline warm without requiring a finished product to present.
Slow fades, generous margins, and minimal on-screen text let the craftsmanship drive engagement. The page never rushes the visitor. The quiet urgency comes from knowing these units do not stay available for long.
| Section | Purpose |
|---|---|
| Photo Grid Mosaic | Opens the page with nine staggered renovation images filling the full viewport |
| Before-and-After Panels | Pairs same-angle room shots to show each project's full transformation |
| Project Escalation Scroll | Graduates from cosmetic refreshes to full gut renovations as the visitor scrolls deeper |
| Available Units Inventory | Lists current units with price, square footage, and completion date |
| Unit Reservation Card | Anchors each unit to a three-field hold form with a brass call to action button |
| Pre-Construction Capture | Collects email for buyers interested in upcoming pipeline units |
| Footer Contact Section | Closes the page with studio contact details and secondary navigation |
The visual identity follows a Pastoral Calm theme built on a Navy Authority color system. It feels authoritative enough to trust with a six-figure decision and warm enough to feel like home.
The split-screen layout and mosaic header are designed to translate across screen sizes without losing their visual impact. The page is built for buyers who may be browsing mid-commute or at an open house.
The conversion architecture is deliberate. The page earns the sale through sequencing rather than pressure.
This template is purpose-built for the condo and apartment renovation market. It works equally well for studios presenting a single flagship unit and for groups managing a rolling inventory of finished properties.