Counsel is a split-screen landing page template built for union-side labor attorneys. It leads with press credentials, pairs contractual response guarantees with published outcome statistics, and drives consultation bookings through an embedded scheduling form. The design uses a deep navy, ivory, and union-red palette that projects institutional authority from the first scroll to the final call to action.
by Rocket studio
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Quick summary
Counsel is a single-page template designed for a union and labor relations attorney practice. It opens with a split credential wall, escalates through guarantee-led sections, and closes on a friction-reduced booking flow. Every design choice reinforces preparation depth and outcome credibility before any fee is mentioned.
Who this template is for
This template is built for labor law practices that represent working people, not employers. The intended user is an attorney or firm serving union clients who need visible proof of competence before they commit to a consultation.
Local union presidents, business agents, and shop stewards fielding urgent disputes
Rank-and-file members facing termination or discipline who need fast, credible representation
Labor counsel practices that want a booking-optimized page without sacrificing institutional weight
What problem this template solves
Union clients do not arrive at a firm's page in a relaxed mood. They are mid-dispute, time-pressured, and deeply skeptical of legal marketing language. A generic attorney template fails them because it leads with biography instead of proof.
It replaces vague credentials with a dense, legible press-mention wall that speaks before the attorney does
It answers the trust question first by opening on contractual guarantees, not service lists
It removes booking friction by embedding a calendar form with only three required fields and no fee mention upfront
What you get with this template
This template delivers a complete, single-page layout structured around five purposeful sections. Each section has a clear job: establish authority, build confidence, name outcomes, invite a booking, or provide a direct contact path.
A hero split layout pairing a credential wall with the firm name, descriptor line, and primary call to action
A guarantees and statistics section, a full-width testimonial block, a practice areas section, and an embedded booking section
A footer in a linear single-row pattern and a mobile-fixed bottom call-to-action bar
Theme
Institutional Authority
Creative direction
Guarantee-Led
Color system
Navy Authority
Style
Split Screen (50/50)
Direction
Booking/Scheduling
Page Sections
Press Credential Wall Hero Panel
Guarantee-led Content Sections
Named Full-width Testimonial Block
Three-field Embedded Booking Form
Dual Call-to-action Contact Paths
Mobile-fixed Booking Bar
Related questions
Who is this template designed for?
What sections are included in this template?
How does the booking form work?
Can this template show a direct phone path alongside the booking form?
What typography and colors does this template use?
Feature list
This template ships with the following built-in capabilities, all drawn directly from the design brief.
Press Credential Wall
The left panel of the hero section displays a vertical stack of press mentions, masthead references, publication pull-quotes, and NLRB decision citations. They sit like framed diplomas, static and dense, letting the weight of proof do the persuading without animation or carousels.
Guarantee-Led Section Rhythm
Each content section opens on the left with a bold, contractual-language guarantee. The right panel answers it with authoritative numerals: case volume stats, attorney response-time data, and arbitration win rates. The rhythm builds from accessibility guarantees to outcome guarantees.
Full-Width Testimonial Block
Midway through the page, the split format breaks for a full-width testimonial from a named union local president, complete with title and local number. This grounds every guarantee in a real voice before the visitor reaches the booking section.
Embedded Booking Form
The booking section contains an inline calendar showing available 30-minute consultation slots. The form collects three fields: union affiliation or employer name, nature of the dispute via dropdown, and preferred contact method. No fee is mentioned until after booking confirmation.
Dual Contact Path Design
Every call-to-action placement pairs the primary "Schedule Your Case Review" button in union red with a secondary "Call the desk directly" phone number. This accommodates business agents who will not fill out a form under any circumstance.
Mobile-Fixed Call-to-Action Bar
On mobile, a fixed bottom bar keeps the primary call to action persistently visible throughout the scroll. This ensures that users on a phone, often mid-crisis, always have an immediate path to book without scrolling back to the top.
Page sections overview
Section
Purpose
Hero Split Frame
Establish authority with press wall and firm identity
Guarantees and Stats
Pair contractual commitments with published outcome data
Full-Width Testimonial
Ground guarantees in a named union leader's real voice
Practice Areas Split
Match each service area to its specific guarantee
Booking Section Split
Embed calendar form alongside a direct phone contact path
Footer Linear Row
Provide navigation and contact details in a single clean row
Design & branding system
The visual identity follows an Institutional Authority theme. The palette evokes the interior of a federal building: marble-cool, brass-trimmed, and built to last. Fraunces serif handles display type and headers. DM Sans carries all body text.
Navy (#0B1D3A) dominates headers and section backgrounds; ivory (#F4F1EB) opens breathing room in content panels; steel (#5C6B7A) carries body text and dividing rules
Union red (#B22234) appears only on calls to action and critical emphasis points, never as decoration
Scroll-reveal animations and subtle hover states on service items keep motion low and purposeful, consistent with the institutional tone
Mobile & speed optimization
The template is desktop-first, reflecting the reality that business agents and union officials typically work from laptops. Mobile is fully supported with a layout that maintains readability and keeps the booking path accessible at all times.
Static sections use server-rendered components to keep initial load lightweight
The interactive booking form and mobile sticky bar are handled as client components, isolating interactivity from static content
The mobile-fixed bottom bar ensures the call to action is never buried, regardless of scroll position
How this template helps you convert
The conversion strategy is deliberate and sequenced. Every section earns the next click rather than asking for it prematurely.
The press credential wall in the hero establishes credibility before the visitor reads a single marketing sentence, reducing the skepticism that labor clients bring to any professional's page.
The guarantee-led section rhythm builds confidence incrementally, moving from response-time commitments to outcome statistics, so the visitor arrives at the booking form already persuaded.
The three-field booking form, combined with no upfront fee mention and a parallel direct-call path, removes the two most common reasons a union client abandons a legal intake form.
Other information about this template
This template is categorized under Legal and Compliance, specifically within Employment and Labor Law for union-side practices. It is a strong fit for firms whose clients come through union hall referrals, word of mouth on the shop floor, or labor publication citations.
The template style is Split Screen (50/50), meaning every major section divides visual weight equally between proof and proposition
The creative direction is Guarantee-Led, a deliberate departure from biography-first attorney templates that lose labor clients in the first scroll
The header concept is Press Mentions, chosen because earned media citations carry more weight with union officials than any self-written firm description
The landing-page direction is Booking and Scheduling, with all design decisions subordinated to reducing friction between arrival and confirmed consultation slot
