Templates
Portfolio & Agency
Government Marketing & Agency
Gazette - Authoritative Government Landing Page Template
Gazette is a horizontal scroll landing page built for government social media agencies. It uses a cinematic Ink & Paper visual identity, a Creator Spotlight narrative structure, and a B2B conversion flow anchored by a fixed primary call to action. The template helps communications professionals present real campaign results and capture qualified partnership leads from federal, state, and city-level clients.
by Rocket studio
Gazette is a single-page horizontal scroll landing page designed for a government social media agency. It pairs a deep Obsidian & Gold color system with a dossier-style Creator Spotlight narrative. Each lateral panel tells a real campaign story, escalating in stakes from a city parks department to a national public health initiative, while a fixed gold-bordered call-to-action button drives B2B partnership inquiries throughout.
This template is built for agencies that specialize in government communications and public-sector content strategy. It speaks directly to the people doing the pitching and the people being pitched.
Most agency portfolio pages feel interchangeable. Government clients need more than a generic showcase. They need to see that an agency understands the specific pressure of public trust, regulatory tone, and algorithmic noise.
Gazette delivers a fully structured, visually distinctive landing page designed around a single narrative arc. Every section serves either storytelling or conversion, with nothing wasted in between.
This template's features are purpose-built for B2B agency positioning in the government communications space. Each element reinforces authority, clarity, and conversion readiness.
Each lateral panel functions as a classified case file. The first panel presents a client's original problem. The second reveals the strategist's process and content calendar. The third shows the transformed result. The sequence escalates in stakes across multiple government clients, giving the narrative momentum and credibility.
The header uses a high-contrast, editorially lit photograph of a government social media manager's workspace. Screen light casts upward from a keyboard, a phone displays a live post with high engagement, and printed citizen comments are pinned behind the monitor. A white serif headline materializes after two seconds, reinforcing the editorial tone from the first frame.
A gold-bordered "Brief Us on Your Agency" button stays anchored to the bottom of the horizontal scroll rail at all times. It remains visible without interrupting the narrative. This placement ensures the primary conversion path is always one click away regardless of where a visitor is in the scroll sequence.
Clicking the primary call-to-action opens a purpose-built intake form. Fields include department name, current social platforms, primary communication challenge via dropdown (low engagement, crisis response, public trust, or campaign launch), and a free-text field labeled "What does your public need to hear?" This structure qualifies leads before any conversation begins.
A secondary conversion path offers a downloadable PDF titled "The Government Content Playbook." Access is gated behind a.gov email field, which filters leads by institutional affiliation before the first outreach. This gives the agency a qualified second touchpoint with prospects who are not yet ready to submit a full brief.
The Obsidian & Gold color system uses deep obsidian black for the background, parchment cream for content panels, institutional gold on headlines and interactive accents, and iron-gall ink gray for body text. Gold appears sparingly, marking only navigation highlights, call-to-action borders, and the agency wordmark, much like a wax seal on a formal letter.
| Section | Purpose |
|---|---|
| Full-Bleed Header | Establishes editorial authority with a cinematic workspace photograph and a delayed serif headline reveal |
| Campaign Problem Panel | Opens the Creator Spotlight with a government client's low-engagement starting point |
| Strategist Process Panel | Introduces the creator's face, process notes, and the content calendar they designed for the client |
| Results Reveal Panel | Displays the transformed outcome: screenshot-worthy posts reshared by local news |
| Escalating Case Files | Repeats the three-panel arc with higher-stakes clients, building to a national public health initiative |
| Fixed call to action Rail | Keeps the "Brief Us on Your Agency" button anchored and visible throughout the entire horizontal journey |
| Partnership Intake Form | Captures structured lead data including department, platforms, challenge type, and a custom message field |
| PDF Lead Magnet Gate | Offers the Government Content Playbook gated behind a.gov email for secondary lead qualification |
The template's visual identity is built around an Ink & Paper theme that feels like unrolling a freshly printed gazette on a formal desk. Every color and typographic choice reinforces institutional authority while keeping the reading experience human and approachable.
The horizontal scroll experience is the design's defining motion. The template is structured so that its core narrative and conversion elements remain accessible and legible across device sizes.
The entire page is engineered around a single conversion goal: turning a government communications professional into a qualified agency partner. Every structural decision supports that outcome.
Gazette is a strong fit for agencies positioning themselves at the intersection of public communications and digital content strategy. The template's structure and tone are designed to resonate with the specific decision-makers who manage government social media at scale.




Theme
Ink & Paper
Creative direction
Creator Spotlight
Color system
Obsidian & Gold
Style
Horizontal Scroll
Direction
Partnership/B2B
Page Sections
Horizontal Scroll Campaign Dossier
Full-bleed Editorial Header
Fixed Bottom-rail Call to Action
Structured Partnership Intake Form
Gated PDF Lead Magnet
Ink & Paper Visual Identity System
Who is the Gazette template designed for?
Do I need existing case studies to use this template?
How does the structured intake form qualify leads?
What is the Government Content Playbook used for?
Is this a multi-page template or a single landing page?