Lobby is a bold brutalist landing page template built for hospitality social media agencies. It features an interactive comparison table that reshuffles by property type, a free-audit conversion flow, dark glass panel header visuals, and a Void and Violet color system. It is designed to win over independent hotel owners, resort marketing directors, and restaurant-bar managers looking for a social content partner.
by Rocket studio
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Quick summary
Lobby is a single-page comparison table template for hospitality social media management agencies. It combines a brutalist dark aesthetic with an interactive property-type explorer, a free feed audit conversion flow, and a rigid grid layout. The page is built to convert independent property owners who are ready to stop guessing and start posting with purpose.
Who this template is for
This template is built for agencies that specialize in social media management for the hospitality industry. It speaks directly to the people those agencies are trying to win as clients.
Independent hotel owners who rely too heavily on online travel agencies and want to build their own audience
Resort marketing directors who know their property looks great on camera but struggle to maintain a consistent social presence
Restaurant and bar general managers watching competitor venues trend on social platforms every weekend
What problem this template solves
Most hospitality businesses have a beautiful property and a forgettable social feed. The gap between the two costs them direct bookings, brand awareness, and long-term guest loyalty. This template gives an agency a conversion-ready page that speaks to exactly that frustration.
Property owners do not know how to compare social media management plans without a clear, side-by-side breakdown
Generic agency websites feel too corporate and fail to match the energy of hospitality brands
Visitors leave before converting because the path from interest to action is too long or unclear
What you get with this template
This template delivers a fully structured, single-page layout with every section pre-built for an agency in the hospitality social media space. The design, copy structure, and interaction model are all defined and ready to customize.
An interactive comparison table that adapts its content based on the selected property type
A two-step free feed audit form that captures the visitor's Instagram handle, property type, name, and email
Theme
Bold Brutalist
Creative direction
Interactive Explorer
Color system
Void & Violet
Style
Comparison Table
Direction
Freemium/Trial
Page Sections
Property Type Toggle and Comparison Table
Expandable Plan Rows with Case Study Reels
Two-step Free Audit Conversion Form
Dark Glass Panel Header
Sticky Bottom Bar Call to Action
Related questions
What types of hospitality businesses is this template aimed at?
How does the interactive comparison table work?
What happens after someone submits the free audit form?
Can a solo hospitality social media consultant use this template?
Is the sticky bottom bar always visible while browsing the page?
A sticky bottom bar call to action that appears after the visitor scrolls past fifty percent of the page
Feature list
This template is packed with purposeful components. Each one is designed to reduce friction, build agency credibility, and move hospitality prospects toward the free audit offer.
Property Type Toggle and Table
Visitors select their property type from a toggle row: boutique hotel, resort, restaurant-bar, or hostel chain. The entire comparison table reshuffles instantly to show tailored deliverables, posting frequencies, platform priorities, and sample content previews for that specific tier. Nothing is generic.
Expandable Plan Rows with Case Study Reels
Each plan row in the comparison table expands on click. Inside, the template exposes before-and-after feed transformations, engagement metric deltas, and thirty-second case study reels that autoplay muted directly inside the table cells. The expansion animation snaps open mechanically in keeping with the brutalist grid.
Free Feed Audit Conversion Flow
The primary call to action is "Audit My Feed Free." Clicking opens a two-step form: first, the visitor pastes their Instagram handle and selects their property type; second, they enter their name and email. The audit is a fifteen-slide PDF with scored metrics and three quick-win recommendations, delivered within twenty-four hours.
Dark Glass Panel Header
The header is built from three angled, semi-transparent rectangles floating over a void black background. Each panel reflects a different hospitality social feed context: a curated hotel Instagram grid, a rooftop bar's TikTok analytics dashboard, and a resort's DM inbox. Panels carry a frosted glass blur with violet edge-lighting, tilted five degrees.
Sticky Bottom Bar Call to Action
After a visitor scrolls past the fifty percent depth threshold, a sticky bottom bar appears and repeats the "Audit My Feed Free" call to action. This keeps the conversion offer visible without interrupting the browsing experience earlier in the page.
Secondary Compare All Plans Path
Visitors who are already in evaluation mode can click "Compare All Plans" to scroll directly into the interactive table. This reduces friction for prospects who do not need convincing and just want to see the numbers side by side.
Page sections overview
Section
Purpose
Dark Glass Header
Introduces the agency with angled panel visuals and the brutalist headline
Property Type Toggle
Lets visitors filter the comparison table by their property category
Interactive Comparison Table
Shows tailored plans, deliverables, and platform priorities per property type
Expandable Plan Rows
Reveals case study reels and engagement data on click within each plan row
Free Audit Form
Captures Instagram handle, property type, name, and email in two steps
Sticky Bottom Bar
Repeats the free audit call to action after fifty percent scroll depth
Design & branding system
The visual identity follows a Bold Brutalist theme built on the Void and Violet color system. The palette is intentionally cold, sharp, and high-contrast, built to feel like a nightclub lobby at two in the morning.
Core colors: absolute void black (#09090B) dominates eighty percent of the canvas, electric violet (#7C3AED) appears on hover states, active toggles, and call to action surfaces, crushed graphite (#1C1C1E) forms the panel backgrounds, and cold chrome (#E4E4E7) handles body text and table borders
Typography is brutalist in style, with heavy slab or display type slamming into the layout with no softness or rounding anywhere in the grid
Mobile & speed optimization
The template is designed so the interactive table and panel animations translate across screen sizes. The rigid brutalist grid adapts without losing its structural precision on smaller viewports.
The comparison table columns and toggle row are structured to reflow cleanly on mobile without collapsing the core functionality
Muted autoplay reels inside table cells are embedded in a way that keeps the layout stable whether on desktop or a smaller screen
How this template helps you convert
Every design and interaction decision in this template is aimed at moving a hesitant property owner toward taking the first low-commitment step: the free feed audit.
The brutalist headline "YOUR PROPERTY IS BEAUTIFUL. YOUR FEED IS NOT." opens with a precise pain point, creating immediate relevance for the target reader before a single scroll
The interactive table lets each visitor see a plan built around their specific property type, making the offer feel personal rather than generic
The free audit form keeps the commitment low by asking only for an Instagram handle and an email, while delivering a tangible fifteen-slide PDF that seeds the agency relationship
Other information about this template
This template is categorized under hospitality software within the broader technology category. It is designed specifically for the hospitality social media management niche, making it relevant for agencies positioning themselves against both generalist social media firms and in-house hotel marketing teams.
The template style is a comparison table landing page, which suits prospects who are already researching options and need a clear side-by-side view of plans
The creative direction is Interactive Explorer, meaning the page responds to visitor input rather than presenting a fixed, passive layout
The freemium and trial conversion model is baked into the page structure, making it easy for agencies to lead with a no-cost offer and upsell from the audit result
