Squeegee - Artisan Printmaking Landing Page Template

Quick summary

Squeegee is a single-page, card-grid landing page for hobby screen printing supply stores. It leads with a full-viewport photo wall, organizes products by project type rather than category, and drives conversions through a personalized "Build Your Print Setup" quiz. The design feels like a real working studio, warm, tactile, and built for makers.

Who this template is for

This template is designed for indie supply shops serving the hands-on screen printing community. It works especially well for sellers who want to educate and inspire before they sell.

• Etsy sellers and small shop owners stocking screen printing supplies for hobbyists
• Art school students, garage printers, and beginner-to-intermediate makers discovering the craft
• Supply store operators who want to guide customers toward the right starter kit, not just a product list

What problem this template solves

Most supply shop pages dump products into flat category grids. That format works for pros who already know what they need. But first-time screen printers do not know where to start, and a wall of SKUs pushes them away instead of pulling them in.

• New customers feel lost browsing undifferentiated product categories with no project context
• Stores lose potential buyers who were interested but unsure what to buy together
• There is no clear path from "I want to try this" to a complete, confident purchase

What you get with this template

You get a fully structured landing page that takes a curious visitor and walks them to a personalized cart recommendation. Every section is purposeful, every visual tells a story, and the conversion path is built in from the first scroll.

• A UGC-style masonry photo wall header with a self-typing headline and hover zoom on each image
• Project-type card rows (such as "Your First Print" and "Multi-Color Runs") with swipeable horizontal scroll and difficulty badges
• A sticky five-step quiz bar that builds a personalized starter kit bundle and offers a free PDF download as a secondary lead capture

Feature list

This template ships with six purposeful, prompt-backed components that work together as a complete sales and discovery experience.

UGC Masonry Photo Wall Header

The header fills the viewport edge to edge with a masonry grid of customer print photography. Images overlap slightly, like prints pinned to a corkboard, and each one zooms subtly on hover. A self-typing headline, "What will you print first?", animates over the center of the grid, drawing visitors in immediately.

Project-Type Card Rows

Products are grouped by what the customer wants to make, not by product category. Sections like "Your First Print," "Multi-Color Runs," "Photo Emulsion Deep Dive," and "Fabric & Wearables" appear as horizontal swipeable card rows. Each card shows the supply item, a thumbnail of the output it helps create, and a difficulty badge (beginner, intermediate, or advanced).

Sticky "Build Your Print Setup" Quiz Bar

After the first scroll, a sticky bottom bar anchors the primary call to action. Clicking it opens a five-step illustrated quiz covering substrate (paper, fabric, or wood), color count, workspace type, screen ownership, and budget. The quiz delivers a personalized starter kit bundle with a one-click add-to-cart option.

Free PDF Secondary Lead Capture

Visitors who are still browsing and not ready to buy see a secondary prompt: "Not sure yet? Download our free Screen Printing 101 PDF." This path captures an email address while offering genuine value, keeping the store connected with early-stage prospects.

Difficulty Badge System

Every product card carries a difficulty badge, beginner, intermediate, or advanced. This gives new customers instant confidence calibration. They can filter by comfort level without needing to read technical descriptions or ask for help.

Progressive Scroll Confidence Arc

The page is structured so the deeper a visitor scrolls, the more ambitious the projects become. This mirrors how makers actually grow in the craft. It builds curiosity and confidence at the same time, making the next purchase feel like a natural next step rather than a risky leap.

Page sections overview

Design & branding system

The visual identity uses a Cloud Canvas color system that feels like a fresh sheet of French Paper stock under fluorescent shop lights. Every color choice has a practical role in the layout.

• Soft newsprint white (#F5F0EB) as the base background, workshop shadow gray (#4A4A4A) for body text, and squeegee-blade teal (#3A9E95) as the primary accent
• Registration-mark magenta (#D94F7A) reserved for badges, sale tags, and hover states only, keeping it high-impact and visually distinct
• The overall aesthetic follows a neo-retro direction: warm, tactile, and approachable without feeling vintage or kitschy

Mobile & speed optimization

The card-grid layout and horizontal swipe rows are built with touch-first interaction in mind. Visitors on phones can swipe through product card rows the same way they browse on a desktop.

• Horizontal card rows use swipe gestures on mobile, making project browsing natural on smaller screens
• The sticky quiz bar stays visible and tappable across all viewport sizes, keeping the primary call to action always within reach
• The masonry photo wall scales responsively so the header remains impactful without layout breakage on narrow screens

How this template helps you convert

The conversion architecture in this template is deliberate. Every section moves the visitor one step closer to a personalized purchase decision.

1. The photo wall header creates immediate emotional connection, showing real results from real people and making the craft feel achievable and fun.
2. The project-type card rows replace passive browsing with guided discovery, so customers understand what to buy together and why each item matters to their specific project.
3. The sticky quiz bar and PDF secondary path work as a two-stage funnel: committed buyers get a curated bundle, while browsers get a lead magnet that keeps the relationship alive.

Other information about this template

This template is part of the Card Grid (Modular) template style family, which means individual section blocks can be rearranged to suit different store layouts or seasonal promotions. The quiz flow and card rows are designed to work independently or together.

• The template style is Card Grid (Modular), built for stores that want flexible, block-based page structures
• The header concept draws from a Bundle Deal framing, positioning the quiz result as a curated kit rather than a random product selection
• The Curated Collection creative direction means products are organized around outcomes and project types, not just inventory categories
• The neo-retro theme ensures the design stays visually cohesive whether the store leans heavily into craft culture or keeps a cleaner, more modern retail feel

Show more