Substrate is a split-screen landing page template built for precision electronics finishing operations. It pairs a dramatic Before/After case study header with a stats-first scroll experience, a slide-in lead capture form, and a footer spec sheet download. Designed for aerospace and medical device supply chains, it turns process data into a compelling case against switching vendors.
by Rocket studio
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Quick summary
Substrate is a 50/50 split-screen landing page template for electronics surface treatment and finishing businesses. It leads with hard process data, walks visitors through plating capability proof, and captures qualified leads through a low-friction form. The design language is warm, mineral, and authoritative, built to earn trust from procurement engineers on their first scroll.
Who this template is for
This template is built for precision finishing operations that serve high-stakes electronics manufacturing clients. It speaks directly to the decision-makers those businesses need to reach.
Electroplating and surface finishing shops targeting aerospace tier-two suppliers pursuing National Aerospace and Defense Contractors Accreditation Program (NADCAP) compliance
Contract finishing operations serving medical device original equipment manufacturers (OEMs) working toward United States Food and Drug Administration 510(k) clearance
Electronics manufacturing services (EMS) operations directors evaluating a new finishing vendor after repeated specification failures
What problem this template solves
Precision finishing businesses struggle to communicate process rigor to highly technical buyers. A generic service page cannot answer the questions a procurement engineer actually asks before approving a new vendor.
Engineers need yield data, plating thickness tolerances, and certification proof before they engage, not a company history paragraph
Program managers under regulatory deadlines need to see that the vendor has handled their exact substrate and finish type before
The template removes the credibility gap by leading with metrics, letting the numbers do the qualifying work before any sales conversation begins
What you get with this template
The template delivers a structured, single-page layout that moves a technical buyer from skepticism to inquiry. Every section has a defined role in that journey.
A draggable Before/After header slider showing a corroded radio frequency (RF) shield versus the same part after the full strip-and-replate cycle
Theme
Data Command
Creative direction
Stats-First Impact
Color system
Warm Stone
Style
Split Screen (50/50)
Direction
Lead Generation
Page Sections
Draggable Before/after Header Slider
Stats-first Scroll Architecture
Slide-in Lead Qualification Form
Footer Spec Sheet Download Gate
Escalating Case Study Stat Blocks
Related questions
Who is this landing page template designed for?
What lead capture fields does the template include?
Can the template support both active buyers and researchers?
What visual components come with the header section?
Does the template require photography to work?
A stats-first scroll section where rolling metrics appear before their supporting context, anchoring each claim in visual proof
A slide-in lead generation form with four qualification fields and a footer PDF spec sheet gate for engineers not yet ready to talk
Feature list
This template includes the following built-in capabilities drawn directly from the design brief.
Draggable Case Study Header Slider
The header uses a 50/50 split panel with a draggable center slider. The left panel shows a macro photograph of a corroded, pitted RF shield with visible oxidation and lifting solder mask. The right panel shows the same part after the full strip-and-replate cycle, nickel-bright and inspection-ready. A single oversized stat fades in above the image before anything else loads.
Stats-First Scroll Architecture
Past the header, the left panel locks to rolling metrics, first-pass yield percentages, plating thickness process capability index (CPK) values, average turnaround days, and certifications held. The right panel reveals the story behind each number through photography. Every scroll transition leads with a number before context arrives.
Slide-In Lead Capture Form
The "Request a Process Review" call to action opens a slide-in panel with four qualification fields: substrate material (dropdown), finish type needed (dropdown), annual volume range, and a free-text field for the current challenge or specification requirement. No phone number is required, keeping friction low while collecting high-quality lead data.
Secondary Footer Conversion Path
A footer conversion option invites visitors to download the Aerospace Finishing Spec Sheet as a PDF document. It requires only an email address. This catches engineers who need vendor data for an internal review but are not ready to request a direct conversation.
Escalating Stakes Stat Blocks
Three case study stat blocks appear in sequence, each one sharpening the cost of staying with the current vendor. Metrics escalate from standard capability numbers to client-specific outcomes: rejected parts per million (PPM) rates dropping, requalification audits passed, and delivery windows compressed.
Warm Stone Data Command Visual System
The color system pairs quarry beige backgrounds with deep forge charcoal text and molten brass reserved exclusively for calls to action, stat highlights, and hover states. Kiln-fired clay panels and divider rules add depth. The result feels like a metallurgist's workbench, mineral, grounded, and authoritative.
Page sections overview
Section
Purpose
Oversized stat reveal
Anchors attention before images load
Before/After slider
Proves process quality visually
Rolling metrics panel
Delivers capability proof on scroll
Photography context panel
Pairs imagery with each metric
Capability stat blocks
Escalates stakes across three stops
Lead capture form
Qualifies and converts active buyers
Footer spec sheet gate
Captures researchers via email only
Design & branding system
The template uses a Warm Stone color system within a Data Command visual theme. Every palette decision reinforces the feel of a precision industrial environment, handled, tested, and approved.
Quarry beige (#D6CCBF) as the primary background, kiln-fired clay (#A0856E) for secondary panels and divider rules, and deep forge charcoal (#2B2926) for all body text and data figures
Molten brass (#C49A3C) reserved exclusively for calls to action, stat highlights, and hover states, never used as a general accent
The overall aesthetic is described in the brief as a metallurgist's workbench: warm, mineral, and grounded, where every surface has been handled, tested, and approved
Mobile & speed optimization
The split-screen layout is designed to adapt across device sizes without losing the visual impact of the data-first presentation.
The 50/50 split panels reflow for narrower screens so that stat blocks and photography remain legible on tablets and mobile devices
The slide-in form panel is built to open cleanly on touch interfaces, keeping the four qualification fields accessible without requiring a page reload
Oversized numeral treatments and the draggable slider are structured to render clearly at reduced viewport widths
How this template helps you convert
The conversion strategy is built into the scroll order. Proof arrives before the ask, and the ask is shaped around the buyer's own specification language.
The oversized stat at the header fold creates an immediate credibility anchor. A procurement engineer sees process tolerance data before they see a company name, which reframes the entire visit as a technical evaluation rather than a sales pitch.
The "Request a Process Review" call to action appears twice: once at the header fold and once after the third case study stat block. Timing the second placement after peak proof delivery means the visitor has already seen yield data, certification records, and client-outcome metrics before they are asked to engage.
The footer PDF gate provides a second, lower-commitment conversion path. Engineers gathering data for an internal vendor review can capture the spec sheet with only an email address, staying in the funnel without having to open a conversation.
Other information about this template
This template is purpose-built for the electronics surface treatment and finishing sector. A few additional details round out the full picture of what it covers.
The form dropdown for finish type includes electroless nickel, immersion gold, tin-lead, selective plating, and an "unsure" option, reflecting the range of finishes common in aerospace and medical electronics manufacturing
The stat block system is designed to cover certifications held alongside process metrics, which supports vendors whose compliance records are a key differentiator in the NADCAP and 510(k) supply chain context
The template supports use cases across circuit board finishing, heat sink coating, and RF shield strip-and-replate workflows as described in the brief
The lead form's free-text field labeled "Current challenge or spec requirement" is intentionally open-ended, giving buyers a low-pressure way to describe irregular substrates, tight deadlines, or failed vendor history without navigating a rigid form structure
