Taplist is a dashboard-style landing page template built for independent breweries, cideries, and meaderies. It features a live revenue-recovery estimator, a Problem-to-Solution scroll arc, and two conversion paths, a demo request form and a downloadable audit PDF. The Midnight Blue visual system gives it the feel of a precision operations screen built for serious taproom managers.
by Rocket studio
Loading preview…
Quick summary
Taplist is a single-page lead generation template designed for craft beverage booking software. It opens with a functioning revenue-recovery calculator, walks visitors through a visual chaos-to-clarity arc, and closes with two conversion options. The Midnight Blue and electric amber palette keeps the experience sharp, focused, and urgently actionable from the first scroll.
Who this template is for
This template is built for vertical software-as-a-service (SaaS) products targeting the craft beverage industry. It suits any team selling booking or reservation tools to independent taproom operators.
Brewery and cidery owners running weekend tours off informal shared calendars
Event coordinators managing multi-venue craft beverage trails and crawl ticketing
What problem this template solves
Independent breweries lose significant taproom revenue every week to no-shows, double-booked event spaces, and handwritten reservation notebooks that nobody can read on a busy Friday night. A generic SaaS landing page does not speak to that specific pain. This template makes the financial cost of disorganized booking feel real and personal before a visitor has even considered your product.
Visitors can see their own lost-revenue number in the header before scrolling
The scroll narrative escalates from daily frustration to year-over-year revenue loss
Two conversion paths capture both ready buyers and early-stage problem-aware visitors
What you get with this template
You get a complete, fully designed single-page layout built around a clear lead generation objective. Every section has a defined role, and the visual hierarchy guides visitors from curiosity to conversion without distraction.
A live calculator header widget that personalizes the pitch instantly
A Problem-to-Solution scroll arc with animated booking grid transitions
A short demo-request form and a secondary PDF lead magnet gate
Theme
Startup Velocity
Creative direction
Problem→Solution Arc
Color system
Midnight Blue
Style
Dashboard/Data Grid
Direction
Lead Generation
Page Sections
Live Revenue-recovery Calculator
Problem-to-solution Scroll Arc
Escalating Data Grid Modules
Dual Conversion Path Design
Midnight Blue Signal Hierarchy
Related questions
Can I adapt this template for a cidery or meadery instead of a brewery?
Does the revenue calculator use real visitor data or just a visual demo?
What are the two ways a visitor can convert on this landing page?
Is this template suitable for a multi-venue craft beverage trail or crawl event?
How customizable are the individual dashboard module sections?
Feature list
This template includes purpose-built components designed for craft beverage SaaS lead generation. Each one connects to a specific moment in the buyer's decision process.
Live Revenue-Recovery Calculator
The header widget lets visitors enter their average weekly covers, current no-show rate, and monthly event bookings. A real-time amber-animated number climbs to show their personal revenue-recovery potential. A miniature dashboard preview populates beneath the inputs with a weekly booking heatmap, a no-show cost ticker, and a projected annual recovery figure.
Problem-to-Solution Scroll Arc
Section one renders a simulated chaotic calendar grid complete with overlapping bookings, red conflict badges, and a rising lost-revenue counter. Section two reorganizes the same grid in real time as conflicts dissolve and color-coded booking types snap into place. Each subsequent section zooms into one pain point and resolves it with a matching dashboard module.
Escalating Dashboard Modules
As the visitor scrolls, data grids grow progressively more sophisticated. Tour capacity panels, event deposit trackers, and taproom waitlist views each appear as dedicated modules tied to a specific operational problem. This staged reveal makes the product feel comprehensive without overwhelming early visitors.
Dual Conversion Path Layout
The primary call to action reads "Calculate My Lost Revenue" at the header and shifts to "Get My Custom Demo" after the estimator interaction. A short form collects brewery name, monthly covers, and the visitor's biggest scheduling pain point via dropdown. A secondary path offers a free "Taproom Revenue Leak Audit" PDF gated behind only an email field.
Midnight Blue Dashboard Visual System
The entire page uses a deep terminal navy background with carbon sidebar tones, bright data-blue for active metrics and hover states, and electric amber reserved exclusively for calls to action and alert badges. The result feels like a mission control screen built for precision, not decoration.
Page sections overview
Section
Purpose
Calculator Header Widget
Personalizes revenue loss before any scroll
Miniature Dashboard Preview
Shows real data from the visitor's inputs
Chaos Calendar Visualization
Makes the cost of disorganization tangible
Solution Grid Transition
Demonstrates order replacing chaos visually
Tour Capacity Module
Resolves overbooking pain with a data view
Event Deposit Tracker
Addresses event-space conflict and lost deposits
Taproom Waitlist Panel
Handles walk-in and no-show management visually
Demo Request Form
Converts ready buyers with a short qualifier form
PDF Lead Magnet Gate
Captures early-stage visitors with a free audit
Design & branding system
The visual identity follows a Startup Velocity theme built entirely inside the Midnight Blue color system. Every color has a specific role, and the palette never drifts from its precision-instrument feel.
Backgrounds stay between deep terminal navy (#0B1120) and carbon sidebar (#161E2E) throughout the page
Bright data-blue (#3B82F6) signals active metrics, hover states, and interactive elements
Electric amber (#F59E0B) appears only on calls to action and alert badges, keeping signal hierarchy clear
Mobile & speed optimization
The dashboard layout is designed to remain readable and functional on smaller screens. Dense data components are structured to reflow without losing their visual meaning.
Heatmap and data grid components are built to adapt their layout for narrower viewports
The calculator widget maintains full input functionality on touch-based devices
Section-by-section scroll pacing works naturally on mobile without horizontal overflow
How this template helps you convert
This template is engineered around a single objective: turning craft beverage operators into qualified leads. Every structural decision serves that goal.
The revenue calculator creates a personalized financial stake at the very top of the page, making the visitor's own numbers the opening argument for your product.
The Problem-to-Solution arc escalates emotional stakes with every scroll section, moving visitors from awareness of daily frustration to recognition of year-over-year revenue risk.
Two conversion paths ensure that visitors who are not ready for a demo still enter the funnel by downloading the free audit PDF.
Other information about this template
This template sits at the intersection of craft beverage industry tooling and vertical SaaS marketing. It is well suited for early-stage software products that need to educate a niche audience while generating qualified pipeline quickly.
The template style is Dashboard and Data Grid, which matches the visual language craft beverage operators associate with modern operations software
The Startup Velocity theme makes this appropriate for funded startups and growth-stage SaaS teams targeting independent hospitality businesses
The dropdown field in the demo form ("no-shows, event conflicts, tour overbooking, all of the above") doubles as lightweight lead qualification data
This template can support any craft beverage booking system targeting taprooms, cideries, or meaderies that rely on reservation-based revenue
