Dojo is a serene fitness landing page built for big box gyms and fitness chains. It uses a Japanese Zen color palette, a zigzag day-in-the-life layout, and a testimonial-led header to create a warm, human first impression. A guided five-question assessment steers each visitor toward the right membership, class schedule, and home club.
by Rocket studio
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Quick summary
Dojo is a single-page fitness landing page template designed for large gyms and fitness chains. It opens with a real member testimonial, walks visitors through a day at the facility using alternating image-and-copy sections, and closes with a quiz-driven conversion path. The Japanese Zen visual system keeps the experience calm, focused, and inviting.
Who this template is for
This template suits gym operators and fitness chain marketers who want to attract a broad membership base. It speaks directly to people who feel intimidated by loud, hard-sell gym pages and need a warmer entry point.
Gym and fitness chain owners launching or refreshing a location page
Marketing teams targeting diverse members such as shift workers, new parents, and retirees
Fitness brands that want a conversion-led page without a high-pressure tone
What problem this template solves
Most gym landing pages feel aggressive. They stack bold headlines, countdown timers, and discount banners until the visitor feels pressured rather than welcomed. Dojo solves the mismatch between what a welcoming gym actually feels like and how its website usually presents itself.
Replaces generic sales copy with a member voice that builds immediate trust
Removes the one-size-fits-all pitch by letting a quiz route each visitor to a personal recommendation
Gives hesitant visitors a low-commitment path through a browse option alongside the primary call to action
What you get with this template
Dojo delivers a fully structured, single-page layout with every section already in place. You get a clear visual hierarchy, a guided conversion flow, and a design system ready to apply your own photography and copy.
A testimonial-led header, four zigzag day-in-the-life content sections, and two placed call-to-action moments
A five-question illustrated assessment that returns a personalised membership and class recommendation
A secondary browse path linking to a visual class timetable filtered by nearest location
Theme
Healing Space
Creative direction
Day-in-the-Life
Color system
Japanese Zen
Style
Zigzag/Alternating
Direction
Quiz/Assessment
Page Sections
Testimonial Card Header
Zigzag Day-in-the-life Layout
Five-question Membership Assessment
Dual Conversion Path
Japanese Zen Color System
Filterable Class Timetable Link
Related questions
Can I use this template for a single gym location?
How does the five-question membership assessment work?
What photography style suits this template best?
Is there an option for visitors who are not ready to take the quiz?
Feature list
This template is built around a specific set of design and conversion features. Each one is grounded in the brief and serves a clear purpose for gym and fitness chain landing pages.
Testimonial Card Header
The header places a real member portrait and a full-size quote before any brand message. The member's name, membership length, and home club appear below the quote, lending the opening moment authenticity and warmth.
Zigzag Day-in-the-Life Sections
Four alternating sections follow a single composite day from a 6 AM lap pool to an evening sauna. Each section pairs a descriptive photograph with supporting copy, and the left-right rhythm mirrors the natural inhale-exhale pace of a workout.
Five-Question Membership Assessment
Clicking "Find Your Rhythm" opens an illustrated five-question quiz. Answers cover energy timing, solo versus group preference, recovery needs, post-workout feeling, and past gym experience. The results page recommends a specific membership tier, class schedule, and home club.
Dual Conversion Path Design
The primary call to action and a secondary text-link option appear together at two points on the page. This respects visitors who are ready to commit and those who need more time to browse, reducing drop-off at both moments.
Japanese Zen Color System
The palette uses washi paper white, hinoki wood warm tones, stone garden charcoal for body text, and a single moss green accent reserved for buttons and progress indicators. Every color choice is purposeful and restrained.
Visual Class Timetable Link
The secondary "Just Browse Classes" path leads to a timetable view that visitors can filter by their nearest location. It gives exploratory visitors a concrete next step without forcing them into the assessment flow.
Page sections overview
Section
Purpose
Testimonial Card Header
Opens with a real member quote to build immediate trust
Primary Call to Action
Invites visitors to start the "Find Your Rhythm" assessment
Morning Pool Section
Introduces the early-morning member experience with pool imagery
Midday Spin Section
Shows the energy of a busy class studio at peak hours
Afternoon Stretch Section
Highlights the quieter, restorative side of the facility
Evening Sauna Section
Closes the day-in-the-life arc with warmth and community
Secondary Call to Action
Repeats the assessment prompt after the full day story
Class Timetable Link
Offers a browse path for visitors not ready to assess
Design & branding system
The visual identity follows a Healing Space theme expressed through a Japanese Zen color system. Every design decision aims to make the visitor feel calm, unhurried, and safe enough to take the next step.
Four-color palette: washi paper white (#F5F0EB), hinoki wood (#C4A882), stone garden charcoal (#3B3B3B), and moss green (#6B7F5E) used only on interactive elements
Backgrounds alternate between warm paper white and a soft hinoki wash; charcoal carries all body text
Serif typeface used for the testimonial quote at large scale; directional, soft photography throughout
Mobile & speed optimization
The layout is built to stay readable and functional across screen sizes. The zigzag structure adapts cleanly so that image-and-copy pairs stack gracefully on smaller screens.
Alternating sections reflow to a single-column stack on mobile without losing the day-in-the-life narrative order
The five-question assessment is designed as a step-by-step illustrated flow that works comfortably on a touch screen
Moss green interactive elements remain visually distinct at all sizes, keeping the conversion path clear on any device
How this template helps you convert
Dojo is structured to move visitors from passive browsing to active commitment through trust, story, and personalisation. The conversion architecture is deliberate at every stage.
The testimonial header earns trust before any sales message appears, reducing the instinct to leave immediately.
The day-in-the-life sections show relatable member scenarios, making visitors see themselves inside the gym before they have joined.
The "Find Your Rhythm" assessment delivers a personalised result, so the visitor feels guided rather than sold to, lowering the barrier to signing up.
Other information about this template
Dojo is suitable for any fitness brand that wants to move away from hard-sell aesthetics. The template style is Zigzag/Alternating, the header concept is a Testimonial Card, and the landing page direction is Quiz/Assessment. The theme is Healing Space and the creative direction is Day-in-the-Life, making this template a strong fit for wellness-forward gym and fitness center brands. The Japanese Zen color system and ryokan-inspired visual language distinguish it clearly from generic fitness templates in the Gym and Fitness Center subcategory.
Works for multi-location fitness chains that need a single high-converting entry page per location
The quiz results page can be adapted to highlight different membership tiers, class types, and club locations
Photography guidelines call for soft, directional light and candid member moments rather than posed stock imagery
