Fleet is a hero-dominant exotic car rental landing page template built around a single-click reservation funnel and an immersive garage walk-through experience. It combines a cinematic spotlight hero, full-viewport fleet explorer sections, and a persistent silhouette ticker to guide high-intent visitors from emotional engagement to checkout without a single form field.
by Rocket studio
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Quick summary
Fleet is a single-page exotic car rental template designed for premium weekend rentals. The layout puts one car front and center, scrolls visitors through each vehicle like a private warehouse walk-through, and ends every section with a single amber button that passes car details directly into booking checkout. No forms. No friction. Just the car and one click.
Who this template is for
This template is built for exotic car rental operators who sell weekend experiences to high-net-worth clients. If your customers are booking by feel rather than by comparison spreadsheet, this page speaks their language.
Exotic car rental businesses targeting founders, executives, and special-occasion clients
Operators running both street-legal daily rentals and track-only specials under one brand
Weekend rental services based in experience-driven markets like Los Angeles
What problem this template solves
Most car rental pages present a grid of thumbnails and a long booking form. That workflow kills desire before it builds it. Fleet flips the sequence: let the visitor feel the car first, then ask for the click.
Generic rental pages bury the car behind filters, dropdowns, and form friction
Visitors leave before committing because the page never earns the emotional decision
Operators lose high-intent clients who needed atmosphere, not a data entry form
What you get with this template
Fleet delivers a complete single-page layout structured around an emotional sell-first funnel. Every section is purpose-built to move a visitor from first impression to reservation.
A cinematic spotlight hero consuming ninety percent of the viewport with a single car, overhead lighting treatment, and a museum-placard call to action
A full-viewport fleet explorer with hover-triggered parallax rotation and a persistent silhouette ticker for snap-scroll navigation
Tier pricing cards separating street-legal and track-only vehicles, a social proof section with client archetype cards and a testimonial quote, and a Vercel Horizontal Flow footer
Theme
Industrial Raw
Creative direction
Interactive Explorer
Color system
Navy Authority
Style
Hero-Dominant (90/10)
Direction
Click-Through
Page Sections
Cinematic Spotlight Hero
Hover Parallax Rotation
Persistent Silhouette Ticker
Single-click Reservation Button
Two-tier Fleet Pricing Cards
GSAP Scrolltrigger Animation System
Related questions
Does this template include a booking form?
Can I add or remove vehicles from the fleet explorer?
Is this template suitable for both street rentals and track-day bookings?
What animation library does this template use?
Can this template work for a single featured vehicle instead of a full fleet?
Feature list
The following capabilities are built directly into the Fleet template based on its design and interaction brief.
Cinematic Spotlight Hero
The hero section fills ninety percent of the viewport with a single exotic car photographed three-quarter front on polished concrete. A tight overhead spot blows out the hood while the rest of the frame recedes to near-black. The model name and daily rate appear in wide-tracked sans-serif type at the bottom edge like a museum placard.
Hover Parallax Rotation
Each vehicle in the fleet explorer responds to cursor hover with a slow fifteen-degree rotational parallax shift. The effect mimics leaning around the car to catch the next angle, creating a tactile sense of presence without any video assets required.
Persistent Fleet Ticker
A horizontal ticker strip runs along the bottom edge of the viewport throughout the fleet explorer. It displays the full fleet as thumbnail silhouettes. Clicking any silhouette snaps the page directly to that vehicle's section.
Single-Click Reservation Funnel
Every vehicle section ends with one amber button reading "Reserve This Weekend." The button passes the selected car, date window, and pickup location into the booking platform's checkout page. No form appears on the landing page itself, reducing the reservation path to a single click.
Tier Pricing Cards
The tiers section separates the fleet into street-legal daily rentals and track-only specials. Each tier is presented as a pricing card with an accordion-style interaction for expanded details, making it easy for visitors to compare options without leaving the page flow.
GSAP ScrollTrigger Animations
The template uses GSAP ScrollTrigger for staggered slideInBlur entrance animations and GPU-accelerated parallax mouse tracking throughout. The scroll walk-through escalates in visual scale as visitors move from street-legal tiers to track-only specials, widening the camera pull to reveal more of the warehouse environment.
Page sections overview
Section
Purpose
Spotlight Hero
Introduces the flagship vehicle at full emotional impact
Fleet Explorer Walk-Through
Scrolls visitors past each car with hover parallax rotation
Fleet Ticker Strip
Enables silhouette snap-scroll navigation across all vehicles
Tier Pricing Cards
Separates street-legal and track-only options with pricing
Social Proof Section
Reinforces trust with client archetypes and a testimonial quote
Footer
Closes the page with horizontal flow brand information
Design & branding system
Fleet uses an Industrial Raw visual identity inspired by a military aircraft hangar repurposed as a private showroom. The palette is cold and directional: dark walls recede into shadow while a single amber work lamp draws the eye to the machine in the center.
Color system: deep hangar navy (#0B1929) as the base, gunmetal panel (#1E2A3A) for card surfaces, exposed-concrete off-white (#D6D9DC) for body text, and hazard-stripe amber (#E8A317) reserved exclusively for calls to action, hover states, and price tags
Typography: DM Sans in wide-tracked headlines for a technical, placard-style authority, paired with Fraunces italic accents for moments of editorial contrast
Amber is a restricted accent color and never used for decorative purposes, keeping every amber element visually meaningful and action-oriented
Mobile & speed optimization
Fleet is designed desktop-first, reflecting its target context of weekend rental discovery on larger screens. The template is structured to support clean rendering across device sizes.
Hero image is set to priority load so the cinematic spotlight appears immediately without layout shift
All animations use GPU-accelerated CSS transforms only, keeping motion smooth without taxing the browser's main thread
The fleet ticker and parallax interactions are scoped to desktop breakpoints where the full interaction system is intended to perform
How this template helps you convert
Fleet earns the reservation click before it asks for it. The page is structured so every interaction builds desire, and the call to action only appears once that desire has peaked.
The spotlight hero creates an immediate emotional connection with the vehicle before any pricing or form friction is introduced
The fleet explorer and hover parallax hold attention through active engagement, deepening commitment as visitors move through the garage walk-through
The single amber button at the end of each vehicle section presents one clear action at the exact moment the emotional decision is already made, reducing drop-off to nearly nothing
Other information about this template
Fleet is purpose-built for the exotic car rental niche and reflects real operational structure, from the two-tier fleet split to the Los Angeles weekend rental context referencing routes like Mulholland Drive.
The template's click-through funnel architecture is designed for operators who already use a separate booking platform for checkout
The social proof section uses client archetype cards rather than generic testimonials, reflecting the specific audience segments of tech founders, bachelor party organizers, and visiting executives
The footer follows a Vercel Horizontal Flow pattern, keeping the page exit clean and brand-consistent
The amber call-to-action color (#E8A317) is strictly reserved and never reused as a decorative element, ensuring every amber touch point carries transactional meaning
Fleet works well as a campaign landing page for specific weekend rental promotions, driving paid traffic directly to the reservation funnel
