Forge — Expert Pottery Studio Landing Page Template

Quick summary

Kiln is a single-page, horizontal-scroll template built for a pottery and ceramics editorial blog. It opens with a full-viewport newspaper masthead, guides readers through six day-in-the-life panels, and closes with an inline clay-personality quiz that captures email addresses by delivering archetype-matched reading lists. The design is warm, editorial, and immediately readable.

Who this template is for

This template speaks directly to people who care about the slower, more tactile side of ceramics. It is built for blog creators who want their first impression to feel like a publication, not a product page.

• Hobbyist potters looking for a community-centered editorial home
• Art teachers who want to showcase ceramics curriculum content
• Seasoned ceramicists building a personal or studio blog with editorial depth

What problem this template solves

Most blog landing pages feel generic. A ceramics blog deserves a first page that carries the weight and warmth of the craft itself. This template solves the gap between a simple blog index and a fully considered editorial presence.

• Readers land on an experience that immediately signals craft, care, and editorial quality
• The quiz replaces a cold email sign-up form with something that feels like a creative act
• The horizontal scroll gives the page a pacing and rhythm no standard vertical layout can match

What you get with this template

Every section is pre-designed and ready to populate with your content. The template handles layout, type hierarchy, scroll behavior, and quiz logic so you can focus on the writing and imagery.

• A full-viewport newspaper masthead with oversized condensed serif type and a woodcut-style illustration
• Six alternating horizontal scroll panels moving through a potter's full day
• A five-question inline quiz with four archetype results and an email capture on the results screen

Feature list

This template includes a focused set of components, each built around the editorial and interactive needs of a ceramics blog.

Full-Viewport Newspaper Masthead

The header fills the entire screen with "KILN" set in oversized condensed serif type. A seasonal dateline, a woodcut-style illustration of hands centering clay, and a single italic subhead complete the front-page composition.

Six-Panel Horizontal Day-in-the-Life Scroll

Six scroll panels advance through a potter's day, from morning wedging to the final kiln reveal. Panels alternate between full-bleed photography placeholders and typeset editorial blocks with embedded pull-quotes from working potters.

Inline Clay Voice Quiz

Five illustrated questions ask about forming method, firing temperature preference, surface finish instinct, studio soundtrack, and dream vessel. Answers resolve to one of four potter archetypes, each paired with a curated blog reading list.

Archetype Result and Email Capture

The quiz results screen presents the reader's archetype and prompts them to enter an email address to receive their matched reading list. The capture feels earned because the result itself is genuinely useful.

Persistent Quiz Call-to-Action Tab

A fixed strip along the bottom edge of the page carries the "Discover Your Clay Voice" prompt at all times. Readers can enter the quiz from any point in the scroll without losing their place.

Horizontal Scroll Snap with Panel Transitions

The scroll advances left to right with snap behavior, so each panel settles cleanly into view. Quiz question transitions and panel reveals are animated at a medium intensity, keeping motion purposeful rather than distracting.

Page sections overview

Design & branding system

The visual identity draws on the feel of a freshly printed broadsheet laid across a potter's wedging board. Every design decision reinforces the tension between the authority of ink and the warmth of raw materials.

• Color palette: unbleached newsprint (#F5F0E8), letterpress black (#1A1A1A), fired terracotta (#C4613A) for pull-quotes and interactive accents, and soft graphite (#6B6B6B) for secondary type and rule lines
• Typography: Fraunces for display headings and the masthead; DM Sans for body copy and all quiz interface elements
• Visual motifs: woodcut-style illustration, editorial column rules, and a broadsheet grid that gives every panel a printed-page quality

Mobile & speed optimization

The template is designed desktop-first to give the horizontal scroll its full editorial impact. On smaller screens, the layout adapts gracefully without losing its character.

• Horizontal scroll panels stack vertically on mobile, preserving the day-in-the-life narrative sequence
• Static page sections are structured as server components, keeping initial load light
• The quiz runs as a client component, isolating interactive state from the static editorial content

How this template helps you convert

The conversion path in this template is built around earning trust before asking for anything. Every design and copy decision moves the reader closer to the quiz result and the email capture.

1. The masthead subhead, "Find your clay personality in two minutes," sets a low-friction expectation from the first second on the page
2. The horizontal scroll deepens emotional investment panel by panel, so readers arrive at the quiz already primed by the craft narrative
3. The archetype result gives readers something genuinely useful, making the email entry feel like a fair exchange rather than a form submission

Other information about this template

This template is built around a specific editorial vision and niche. A few additional details help clarify scope and fit.

• The template style is horizontal scroll with snap behavior, making it best suited for desktop-first publishing contexts
• The creative direction follows a day-in-the-life structure, which works equally well for studio journals, ceramics courses, and craft-focused newsletters
• The quiz maps to four distinct potter archetypes, giving you a natural framework for segmenting future email content by reader identity
• The footer follows a minimal horizontal flow pattern, keeping the close of the page as clean and uncluttered as the opening masthead

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