Pulse is a cardiac rehabilitation landing page template built for clinics helping post-surgical heart patients recover with confidence. It uses a zigzag Before/After layout, a warm Soft Mist color system, and a lead generation flow with a short intake form and a free downloadable PDF path. The design feels calm, trustworthy, and deeply human.
by Rocket studio
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Quick summary
Pulse is a single-page cardiac rehabilitation landing page template designed for clinics serving post-bypass, stent, valve replacement, and heart failure patients. The zigzag Before/After layout tells a recovery story visually as visitors scroll. Two conversion paths capture leads at different readiness levels, and the warm Soft Gradient palette keeps the tone calm and reassuring throughout.
Who this template is for
This template is built for cardiac rehabilitation clinics and recovery programs that need a professional, patient-focused online presence. It suits practices ready to convert website visitors into enrolled patients.
Cardiac rehab clinics serving post-bypass, stent, and valve replacement patients
Exercise physiologists and clinical teams running supervised recovery programs
Heart failure programs looking to engage patients and their caregivers online
What problem this template solves
Most rehabilitation clinic pages look clinical and cold. They list services in dense paragraphs and bury the enrollment form. Patients and caregivers arrive frightened and uncertain, and a generic page does nothing to ease that.
Patients need to see real outcomes before they trust a program enough to call
Clinics lose leads when the inquiry path requires too many steps or too much commitment
A cold, impersonal layout fails to reflect the warmth and care the clinic actually delivers
What you get with this template
Pulse gives you a complete, ready-to-customize landing page built specifically around the cardiac rehabilitation patient journey. Every section is purposeful and every design decision supports recovery-oriented trust-building.
A header Testimonial Card with a real patient quote, name, age, and procedure detail
Three zigzag Before/After sections pairing pre-recovery and post-recovery moments side by side
A two-path lead generation system: a short intake form and a free downloadable PDF gated by email
Theme
Soft Gradient
Creative direction
Before/After Reveal
Color system
Soft Mist
Style
Zigzag/Alternating
Direction
Lead Generation
Page Sections
Patient Testimonial Header Card
Zigzag Before/after Reveal Layout
Gradient Progression Backgrounds
Two-path Lead Generation System
Persistent Bottom Call to Action Bar
Soft Mist Color and Type System
Related questions
Can I customize the patient quote and Before/After content?
What does the lead generation form collect?
Is the PDF download path included in the template?
Who is this landing page template best suited for?
Can the color system be adjusted to match our clinic's branding?
Feature list
This template is built around a focused set of features that work together to guide anxious visitors toward taking that first step.
Patient Testimonial Header Card
The header opens with a softly rounded card floating over a muted gradient. A patient quote in large serif type reads: "My surgeon saved my life. This program gave it back." Below the quote, a name, age, and procedure are shown alongside a small heart-rate icon displaying a steady, healthy rhythm. No stock photography is used anywhere in this section.
Zigzag Before/After Reveal Layout
Each alternating section pairs a "before" state with an "after" outcome side by side. The three pairings cover physical mobility, resting heart rate, and medication count. The left-right alternation creates a visual rhythm that mirrors the idea of steady, measured recovery progress.
Gradient Progression System
Section backgrounds use gradients that drift between lilac and resting-heart-rate blue. Each section shifts slightly warmer as the scroll progresses downward. The effect means the page itself becomes visually brighter as the patient story improves, making the scroll feel like a journey toward health.
Two-Path Lead Generation Form
The primary intake form asks for procedure type via dropdown, weeks since surgery via a slider from 2 to 52, and a phone number. A supporting note tells visitors their cardiac nurse coordinator will call within one business day. A secondary path offers a free PDF download gated behind only an email address, serving visitors who are not yet ready to commit to a call.
Persistent Bottom Call-to-Action Bar
After the third content section, a sticky bottom bar appears with the primary call-to-action button in blush pink. This keeps the enrollment prompt visible without interrupting the reading experience. The button reads "Start Your Recovery Plan."
Soft Mist Color and Typography System
Deeper plum anchors all headlines and body text for strong contrast against the light gradient backgrounds. The blush pink tone is reserved for calls to action and progress indicators. The palette and type choices work together to feel warm and calm rather than sterile or overly bright.
Page sections overview
Section
Purpose
Testimonial Header Card
Opens with a real patient quote to build immediate emotional trust
Primary call to action Block
Introduces the "Start Your Recovery Plan" button beneath the header
Before/After Section One
Pairs walker-assisted walking with a patient on a hiking trail
Before/After Section Two
Contrasts a resting heart rate of 98 with a recovered rate of 68
Before/After Section Three
Shows an eleven-drug medication list beside a reduced five-drug list
PDF Download Path
Offers a free guide gated by email for visitors not ready to call
Persistent Bottom Bar
Keeps the primary call to action visible after the third content section
Design & branding system
The Soft Mist color system is the emotional backbone of this template. Every color decision was made to feel like the first calm morning after a difficult health event.
Dawn fog white (#F4F0EB) and exhale lilac (#D5C7E8) form the base background tones
Resting-heart-rate blue (#A8C4D9) pairs with gentle blush (#E8B4B8) for interactive elements and calls to action
Deeper plum (#6B5B7B) grounds headlines and body text with clear, readable contrast throughout
Mobile & speed optimization
The layout is structured for clean rendering across screen sizes. The zigzag sections reflow naturally for narrower viewports, keeping the Before/After comparisons readable on any device.
The single-column mobile reflow preserves the Before/After pairing logic without breaking the visual story
The two-step lead generation form is touch-friendly, with the slider and dropdown components sized for mobile interaction
The persistent bottom call to action bar remains accessible on mobile without obscuring the content behind it
How this template helps you convert
Pulse is built around reducing friction at every stage of a patient's decision to enroll in a rehabilitation program.
The header testimonial and Before/After sections build emotional confidence before any ask is made, so visitors arrive at the form already invested in the outcome.
The two-path approach captures both high-intent visitors ready to speak with a nurse coordinator and lower-intent visitors who want to research before committing, meaning fewer people leave the page empty-handed.
Other information about this template
Pulse sits within the Wellness and Fitness category under the Rehabilitation and Recovery subcategory. It was designed with the specific emotional and informational needs of the cardiac rehabilitation niche in mind.
The template style is Zigzag/Alternating, making it well-suited for programs that want to tell a structured, outcome-led story
The creative direction follows a Before/After Reveal approach, which is especially effective for rehabilitation and recovery use cases where visible progress is the core message
The free downloadable PDF path, "The First 12 Weeks: What Your Heart Needs Now," functions as a low-barrier trust asset that supports patient education alongside direct enrollment
The Intersection Match Score for this template within the cardiac rehabilitation niche is 13, indicating strong alignment between the template design and the intended audience
