Torque is a hero-dominant landing page template built for certified Ram truck dealers. It opens with a full-viewport product demo video, flows into a scroll-driven comparison journey, and closes with a frictionless test drive booking form. The Ruby and Chrome visual identity mirrors the precision and presence of a showroom floor at golden hour.
by Rocket studio
Torque is a single-page template designed for certified Ram truck dealerships. It pairs a cinematic hero video with a scroll-driven comparison engine and a pinned scheduling form. The result is a page that guides serious buyers from first impression to booked test drive without a single unnecessary click.
This template is built for dealerships that sell certified pre-owned and new Ram trucks to a practical, research-driven audience. It works best when your buyers arrive with real questions and need clear answers before they commit to a visit.
Most dealer landing pages dump a visitor into a static inventory grid with no context. Buyers leave because nothing helps them understand which truck fits their life. Torque fixes that by turning the scroll into a guided decision process.
You get a fully structured, single-page layout with every section pre-built and ready to populate with your inventory details and branding. No section needs to be built from scratch.




Theme
Tech Glass
Creative direction
Comparison Journey
Color system
Ruby & Chrome
Style
Hero-Dominant (90/10)
Direction
Booking/Scheduling
Page Sections
Full-viewport Video Hero
Scroll-driven Trim Comparison
Certified Versus. Uncertified Timeline
Cost-of-ownership Calculator
Pinned Test Drive Scheduling Bar
One-tap Mobile SMS Capture
Can I update the inventory dropdown without rebuilding the comparison sections?
Does the template work for both new and certified pre-owned trucks?
How does the SMS lead capture work on mobile?
Can I use this template without the video hero if I do not have a studio video?
Is this template suited for a dealership that sells multiple trim levels?
This template includes purpose-built components that reflect how truck buyers actually think and decide.
The header fills ninety percent of the screen with a product demo video. A slow-motion dolly shot moves from the grille badge to a full turntable reveal. The headline "Built to Pull. Priced to Move." punches in over a frosted glass overlay once the rotation completes.
Two trim cards sit side by side on glass-style panels. As the visitor scrolls, spec differences in payload, towing capacity, bed length, and infotainment auto-highlight. The layout answers the most common trim question without requiring any interaction beyond natural scrolling.
A visual warranty timeline stretches across the screen and contrasts certified and uncertified ownership. The comparison is immediate and spatial, making the value of a certified pre-owned truck clear without a single paragraph of explanation.
A mileage slider lets visitors drag through ownership scenarios and watch maintenance cost projections diverge in real time. This component keeps buyers on the page longer and builds confidence before they commit to a visit.
After the first comparison section, a frosted glass scheduling bar pins to the viewport. It includes a preferred model dropdown tied to current inventory, a date and time calendar picker, and a phone number field for confirmation. The bar stays visible as the buyer continues scrolling.
A secondary call-to-action button labeled "Text Me This Truck" lets mobile visitors receive a vehicle detail link by text message. It captures the lead with a single tap and removes the friction of filling out a full form on a small screen.
| Section | Purpose |
|---|---|
| Hero Video Header | Opens with a cinematic full-viewport truck reveal |
| Frosted Glass Headline | Delivers the primary value statement over the video |
| Trim Comparison Cards | Stacks two trims with scrolling spec highlights |
| Certification Timeline | Visualizes certified versus uncertified warranty coverage |
| Ownership Cost Calculator | Lets buyers model mileage and maintenance divergence |
| Pinned Scheduling Bar | Captures test drive bookings with model, date, and phone |
| SMS Lead Capture | Offers a one-tap mobile path to vehicle details |
The visual identity uses a Tech Glass theme built around a Ruby and Chrome color system. Every surface is reflective and precise, and the palette is restrained so that red appears only where action or power lives.
The template is structured with mobile truck buyers in mind. The SMS lead capture path exists specifically because mobile visitors are unlikely to complete a long scheduling form mid-scroll.
Torque earns the conversion by letting buyers do their own research before the ask ever appears. The page builds trust section by section, then presents scheduling as the obvious next step.
Torque is a strong fit for dealerships that carry a range of Ram trucks, from the heavy-duty 3500 dually built for gooseneck towing to the high-performance TRX. The template tone and layout reflect the full spectrum of the Ram buyer: working professionals, ranch operators, and enthusiasts.