Torque is a hero-dominant landing page template built for certified Ram truck dealers. It opens with a full-viewport product demo video, flows into a scroll-driven comparison journey, and closes with a frictionless test drive booking form. The Ruby and Chrome visual identity mirrors the precision and presence of a showroom floor at golden hour.
by Rocket studio
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Quick summary
Torque is a single-page template designed for certified Ram truck dealerships. It pairs a cinematic hero video with a scroll-driven comparison engine and a pinned scheduling form. The result is a page that guides serious buyers from first impression to booked test drive without a single unnecessary click.
Who this template is for
This template is built for dealerships that sell certified pre-owned and new Ram trucks to a practical, research-driven audience. It works best when your buyers arrive with real questions and need clear answers before they commit to a visit.
Ranch operators and fleet buyers who need high-capacity trucks for demanding work
Suburban contractors running upfitted trucks across tight weekly schedules
First-time truck buyers stepping up from a midsize and comparing trims for the first time
What problem this template solves
Most dealer landing pages dump a visitor into a static inventory grid with no context. Buyers leave because nothing helps them understand which truck fits their life. Torque fixes that by turning the scroll into a guided decision process.
Trim-level confusion is resolved through side-by-side spec comparison with auto-highlighted differences
Certified versus uncertified hesitation is addressed with a visual warranty timeline
Cost uncertainty is removed with a drag-and-slide mileage calculator that shows real ownership cost divergence
What you get with this template
You get a fully structured, single-page layout with every section pre-built and ready to populate with your inventory details and branding. No section needs to be built from scratch.
A ninety-percent viewport hero section with a product demo video slot and frosted glass headline overlay
A three-part comparison journey covering trims, certification status, and cost of ownership
A pinned test drive scheduling bar with dropdown, calendar picker, and a mobile SMS lead capture button
Theme
Tech Glass
Creative direction
Comparison Journey
Color system
Ruby & Chrome
Style
Hero-Dominant (90/10)
Direction
Booking/Scheduling
Page Sections
Full-viewport Video Hero
Scroll-driven Trim Comparison
Certified Versus. Uncertified Timeline
Cost-of-ownership Calculator
Pinned Test Drive Scheduling Bar
One-tap Mobile SMS Capture
Related questions
Can I update the inventory dropdown without rebuilding the comparison sections?
Does the template work for both new and certified pre-owned trucks?
How does the SMS lead capture work on mobile?
Can I use this template without the video hero if I do not have a studio video?
Is this template suited for a dealership that sells multiple trim levels?
Feature list
This template includes purpose-built components that reflect how truck buyers actually think and decide.
Full-Viewport Video Hero
The header fills ninety percent of the screen with a product demo video. A slow-motion dolly shot moves from the grille badge to a full turntable reveal. The headline "Built to Pull. Priced to Move." punches in over a frosted glass overlay once the rotation completes.
Scroll-Driven Trim Comparison
Two trim cards sit side by side on glass-style panels. As the visitor scrolls, spec differences in payload, towing capacity, bed length, and infotainment auto-highlight. The layout answers the most common trim question without requiring any interaction beyond natural scrolling.
Certified versus. Uncertified Timeline
A visual warranty timeline stretches across the screen and contrasts certified and uncertified ownership. The comparison is immediate and spatial, making the value of a certified pre-owned truck clear without a single paragraph of explanation.
Cost-of-Ownership Calculator
A mileage slider lets visitors drag through ownership scenarios and watch maintenance cost projections diverge in real time. This component keeps buyers on the page longer and builds confidence before they commit to a visit.
Pinned Scheduling Bar
After the first comparison section, a frosted glass scheduling bar pins to the viewport. It includes a preferred model dropdown tied to current inventory, a date and time calendar picker, and a phone number field for confirmation. The bar stays visible as the buyer continues scrolling.
Mobile SMS Lead Capture
A secondary call-to-action button labeled "Text Me This Truck" lets mobile visitors receive a vehicle detail link by text message. It captures the lead with a single tap and removes the friction of filling out a full form on a small screen.
Page sections overview
Section
Purpose
Hero Video Header
Opens with a cinematic full-viewport truck reveal
Frosted Glass Headline
Delivers the primary value statement over the video
Trim Comparison Cards
Stacks two trims with scrolling spec highlights
Certification Timeline
Visualizes certified versus uncertified warranty coverage
Ownership Cost Calculator
Lets buyers model mileage and maintenance divergence
Pinned Scheduling Bar
Captures test drive bookings with model, date, and phone
SMS Lead Capture
Offers a one-tap mobile path to vehicle details
Design & branding system
The visual identity uses a Tech Glass theme built around a Ruby and Chrome color system. Every surface is reflective and precise, and the palette is restrained so that red appears only where action or power lives.
Core palette: deep Ram red (#9B1B30), liquid chrome silver (#C0C0C8), showroom black (#0D0D0F), and headlamp white (#F4F4F7) for text and spacing
Interactive elements including buttons, sliders, and hover states use polished ruby (#D42A47) as the accent
Frosted glass panels, low-angle camera framing, and black mirror flooring references create a studio-quality showroom feel throughout
Mobile & speed optimization
The template is structured with mobile truck buyers in mind. The SMS lead capture path exists specifically because mobile visitors are unlikely to complete a long scheduling form mid-scroll.
The "Text Me This Truck" button reduces mobile friction to a single tap
The pinned scheduling bar is designed to remain accessible without obscuring primary content on smaller screens
The comparison sections use glass card layouts that restack cleanly for vertical viewports
How this template helps you convert
Torque earns the conversion by letting buyers do their own research before the ask ever appears. The page builds trust section by section, then presents scheduling as the obvious next step.
The hero video creates immediate showroom presence and emotional connection before any spec is mentioned
The three-part comparison journey handles the most common objections in sequence, matching how a confident salesperson builds a buyer's confidence
The pinned scheduling bar and SMS button offer two paths to conversion so that both desktop researchers and mobile browsers are captured at the moment of decision
Other information about this template
Torque is a strong fit for dealerships that carry a range of Ram trucks, from the heavy-duty 3500 dually built for gooseneck towing to the high-performance TRX. The template tone and layout reflect the full spectrum of the Ram buyer: working professionals, ranch operators, and enthusiasts.
The template supports inventory-populated dropdowns so the model selector reflects what is actually on the lot
The hundred-point inspection narrative built into the certified section reinforces trust without requiring custom copywriting
Torque pairs naturally with Ram-certified dealer programs and showcases the Big Horn, Laramie, and other trim levels through the comparison engine
The page is designed as a standalone landing page, not a multi-page site, keeping the buyer focused on a single conversion path
