Counsel is a modular card grid landing page built for a boutique legal recruiting firm. It leads with hard placement data, flippable practice area cards, and a five-step "Find Your Market Value" assessment. The design channels private-library authority through a fog gray, charcoal, and leather tan palette, built to convert discreet mid-career attorneys and in-house legal teams.
by Rocket studio
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Quick summary
Counsel is a single-page legal recruiting landing page built around data credibility and quiet authority. Three animated metric cards open the experience. Modular, flippable practice area cards build proof as visitors scroll. A five-step assessment quiz drives the primary conversion, while a calendar embed offers a direct specialist path for candidates who already know what they want.
Who this template is for
This template is built for boutique legal recruiting firms that rely on discretion, hard data, and deep market knowledge. It suits agencies placing attorneys, paralegals, and compliance officers into roles that never appear on public job boards.
Legal recruiting firms targeting mid-career litigators at large law firms
In-house legal teams quietly building bench strength for their departments
Managing partners or firm administrators who need a fast, confidential lateral hire
What problem this template solves
Generic recruiting pages look like job boards. They broadcast open roles, ask for résumé uploads, and feel transactional. Counsel's template solves a different problem: how to earn trust from sophisticated legal professionals who are not actively job hunting.
Candidates distrust platforms that feel public or low-effort
Firms need a page that signals market expertise before asking for anything
Standard lead forms feel like commitment; this template replaces them with a private assessment experience
What you get with this template
You get a fully structured, single-page layout designed for legal and professional recruiting. Every section earns attention before requesting it. The page flows from proof to insight to a low-friction conversion path, without a single résumé upload field or commitment-heavy call to action.
A living stats wall header with three animated metric cards and count-up numbers on load
A modular bento grid of flippable practice area cards covering Mergers and Acquisitions, Intellectual Property Litigation, Regulatory Compliance, and Real Estate
Theme
Directory & Discovery
Creative direction
Stats-First Impact
Color system
Soft Mist
Style
Card Grid (Modular)
Direction
Quiz/Assessment
Page Sections
Animated Stats Wall Header
Flippable Practice Area Cards
Five-step Market Value Quiz
Editorial Market Intelligence Section
Secondary Specialist Booking Path
Staggered Scroll Reveal System
Related questions
Does this template include a working quiz or just the visual layout?
Can I change the practice areas shown in the card grid?
Is this template suitable for firms placing non-attorney legal professionals?
Does the 'Talk to a Specialist' section include live calendar booking?
Can the anonymized placement stories be edited or expanded?
A five-step "Find Your Market Value" quiz card with sage-colored progress indicators and email-delivered results
A secondary "Talk to a Specialist" path using a calendar embed placeholder
An anonymized placement stories section showing real outcomes like "Senior Associate to Partner-track, AmLaw 50, 11 days"
A linear single-row footer with logo, practice area links, About, Privacy, Terms, and copyright
Feature list
This template is built on high-interactivity components and a purposeful visual hierarchy. Each feature below is included in the layout as described in the source brief.
Animated Stats Wall Header
Three oversized metric cards span the full viewport width on load. Each number counts up using a restrained easing curve. Figures include total placements since 2016, an 18-month retention rate, and average time-to-offer in days. A single subtext line anchors the tone: "The market moves quietly. So do we."
Flippable Practice Area Card Grid
Each card in the modular bento grid shows a practice area with live placement counts, median salary ranges, and demand trend arrows. Clicking a card flips it to reveal a short anonymized placement story. No page navigation required. The interaction keeps visitors engaged in one place.
Five-Step Assessment Quiz
The "Find Your Market Value" quiz is the primary conversion driver. It collects current title and practice area, years of experience, firm size, compensation range, and openness to relocation. Each step lives on its own card. Sage-colored progress dots track advancement. Results are delivered by email, generating the lead without asking for a résumé or implying commitment.
Staggered Scroll Reveal
Cards and content blocks reveal themselves in staggered rows as the visitor scrolls. This pacing mirrors the data-first creative direction. Each scroll depth opens with a data point before narrative context, building a mosaic of proof across the full page.
Specialist Calendar Path
A secondary conversion option sits alongside the quiz. "Talk to a Specialist" embeds a calendar booking placeholder for candidates who already have clarity on what they want. It provides a direct, no-friction path that respects the visitor's time.
Editorial Market Intelligence Section
An asymmetric split section pairs an editorial data story with lateral market context. This section reinforces the firm's market expertise. It positions Counsel as a knowledge source, not just a placement service.
Page sections overview
Section
Purpose
Stats Wall Header
Opens with three animated placement metric cards
Practice Area Grid
Flippable cards for each legal discipline
Market Intelligence
Editorial split with lateral market data story
Assessment Quiz Card
Five-step "Find Your Market Value" quiz funnel
Specialist Path + Stories
Calendar embed and anonymized placement testimonials
Single-Row Footer
Navigation, legal links, and copyright
Design & branding system
The visual identity follows a Directory and Discovery theme. The palette feels like a linen-bound directory in a firm's reception area. Nothing shouts. Every color choice whispers authority and signals to the professional audience that this firm understands their world.
Fog gray (#E8E9EB) dominates all card and page backgrounds for a calm, editorial feel
Deep charcoal (#2D2D34) anchors all headlines, card borders, and body type; leather tan (#C4A882) warms hover states, highlighted metrics, and accent rules beneath stat figures
Muted sage (#8FA89B) marks active states, quiz progress dots, and completed steps; Fraunces serif handles display headlines and DM Sans handles body text and interface elements
Mobile & speed optimization
The template is built desktop-first, reflecting the primary audience of legal professionals working from firm workstations. A solid mobile fallback is included so the layout holds on any device without breaking the visual system.
The card grid adapts from a full bento mosaic layout on desktop to a stacked single-column flow on smaller screens
Count-up animations and card flip interactions are handled as client-side islands on a static-first base, keeping the page lightweight
Subtle parallax and staggered scroll reveals scale down gracefully on mobile without removing the core interaction logic
How this template helps you convert
The entire page is structured as a trust-building funnel. It earns credibility with data, builds proof with stories, and then offers two low-friction paths to engage. There is no résumé upload, no commitment language, and no form that feels like a job application.
The stats wall and practice area cards establish market authority before any call to action appears, so visitors arrive at the quiz already trusting the firm's data depth.
The five-step quiz replaces a standard lead form with an experience that feels like a private consultation, collecting lead data through a value exchange rather than a gated demand.
The secondary "Talk to a Specialist" calendar path captures candidates who are further along in their decision, ensuring the page converts across two different readiness levels.
Other information about this template
This template is categorized under Human Resources and Hiring, specifically within the Legal and Professional Recruiting niche. It is designed for the United States legal market, using United States Dollar currency formatting, MM/DD/YYYY date conventions, and terminology native to the American legal industry.
The page uses Fraunces as the display serif typeface and DM Sans as the body and interface sans-serif, creating a clear typographic hierarchy between editorial headlines and functional copy
Animation intensity is set to medium: count-up numbers on load, card flip on click, staggered scroll reveals, and subtle parallax are all included without overwhelming the content
The footer follows a linear single-row pattern with logo, practice area links, About, Privacy, and Terms navigation alongside a 2026 copyright notice
No stock photography or imagery of people is used anywhere on the page; the design relies entirely on typography, data, and the color system to convey authority
