Counsel is a modular card grid landing page built for embedded legal and professional recruitment process outsourcing providers. It pairs candid team photography with metric cards in a warm partners' lounge aesthetic, guiding managing partners, general counsel offices, and HR directors toward a consultation modal or a lead-warming PDF checklist download.
by Rocket studio
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Quick summary
Counsel is a single-page landing page template designed for firms that embed recruitment teams inside law practices and professional services organizations. It alternates portrait cards with metric cards to build trust through faces and evidence, then converts visitors through a short-form consultation modal and a secondary PDF checklist download path.
Who this template is for
This template is built for recruitment process outsourcing (RPO) providers that serve the legal and professional services market. It speaks directly to buyers who are tired of agency churn and need a credible, human-forward first impression online.
Managing partners at mid-size law firms managing lateral hiring pressure
General counsel offices scaling up compliance and regulatory desks
HR directors at accounting and consulting firms who need a reliable talent partner
What problem this template solves
Hiring managers in legal and professional services often meet RPO providers through generic, agency-style websites that lead with pricing grids instead of people. That approach kills trust before the conversation starts. This template flips the dynamic by showing the team first and asking for data second.
Visitors leave before converting because they see no evidence the team actually exists
Managing partners need confidence in a provider before sharing pipeline details
Generic lead forms without context attract low-quality inquiries that waste everyone's time
What you get with this template
This template gives an embedded RPO provider everything needed to launch a high-trust landing page without building from scratch. Every section is pre-structured to move a busy partner or HR director from first impression to booked consultation.
A hero section with a split photo-and-headline composition and a primary call to action
A modular bento-rhythm card grid that alternates team portraits with measurable results
A dual conversion path: a consultation modal and a downloadable RPO readiness checklist
Theme
Community Hearth
Creative direction
Team & People
Color system
Slate & Sky
Style
Card Grid (Modular)
Direction
Recruitment/Hiring
Page Sections
Split Hero with Cinematic Photograph
Alternating Portrait and Metric Card Grid
Consultation Modal with Practice Area Routing
PDF Checklist Lead Capture
Capabilities Section with Asymmetric Layout
Named Testimonials with Specific Metrics
Related questions
Who is this landing page template designed for?
What conversion paths does this template include?
Can I customize the practice area dropdown in the modal?
How does the alternating card grid work?
Does this template support mobile visitors?
Feature list
This landing page is built around a set of purposeful, interconnected features that reflect how the embedded RPO model actually works.
Split Hero with Cinematic Photo
The header occupies half the page width with a warm, candid photograph of a diverse recruitment team mid-conversation. Natural window light and a shallow depth of field keep the image genuine. The right side carries the headline "Your Hiring Team. Already Built." in charcoal slate on cloud white, with a sky-blue call to action below.
Alternating Portrait and Metric Card Grid
The modular card grid follows a bento rhythm: a team member portrait card, then a metric card, then a portrait, then a result. This pattern introduces real capabilities through the people who deliver them. Visitors meet a sourcing specialist alongside a 12,000-candidate legal database and an onboarding coordinator beside a 30-day integration timeline.
Consultation Modal with Practice Area Routing
The primary call to action, "Meet Your RPO Team," opens a short-form modal. Visitors enter their company name, select a practice area from a dropdown (corporate law, litigation, tax and audit, regulatory, consulting, or other), choose a role-count range, and provide a work email. This routing helps the provider respond with relevant context immediately.
PDF Checklist Download Path
A secondary conversion path lets visitors download a "Legal RPO Readiness Checklist" by entering only their email address. This warms leads who are still comparing options and not yet ready for a direct conversation. It captures intent without requiring a full commitment.
Capabilities Section with Asymmetric Layout
A dedicated capabilities section explains how the embedded RPO model works using an asymmetric layout. It shows the operational logic of the service, not just the promise, so visitors leave with a clear mental model before they click the call to action.
Testimonials with Named Social Proof
A testimonials section features named feedback from managing partners and general counsel contacts. Proof points include placement speed and retention rates, giving prospective clients the specific evidence they need to trust a provider they have not yet worked with.
Page sections overview
Section
Purpose
Hero Split
Introduce team, headline, and primary call to action
Team and Metrics Grid
Build trust through alternating portrait and metric cards
Capabilities Overview
Explain the embedded RPO model with an asymmetric layout
Testimonials
Reinforce credibility with named social proof and specific results
Call to Action
Trigger consultation modal or PDF checklist download
Footer
Deliver a clean linear single-row closing with essential links
Design & branding system
The visual identity follows a Community Hearth theme built around the Slate and Sky color system. The palette feels like a partners' lounge with tall windows: a stone fireplace on one wall and clear morning light on the other. Typography pairs Fraunces as a serif display face with DM Sans for body text, giving the page gravitas and readability in equal measure.
Deep charcoal slate (#2D3436) for primary text and card borders; soft cloud white (#DFE6E9) for card backgrounds and the page canvas
Warm hearthstone gray (#636E72) for secondary surfaces; open-sky blue (#74B9FF) for buttons and active states
Fraunces serif for display headlines; DM Sans for body copy and form labels
Mobile & speed optimization
The template is designed desktop-first to match how managing partners and senior HR directors typically browse, while maintaining a functional and focused mobile experience. On smaller screens, a persistent bottom bar keeps the primary call to action visible at all times without interrupting the reading flow.
Persistent mobile bottom bar displaying the "Meet Your RPO Team" call to action
GSAP ScrollTrigger animations including image reveal wipes, staggered card entrances, and scroll-linked parallax effects
Server Components handle static content; Client Components manage the modal and animation layers
How this template helps you convert
This landing page is built for recruitment and hiring conversion. Every layout decision, from the photo composition to the card rhythm, is designed to move a skeptical buyer toward a meaningful action.
The hero leads with a real team photograph before asking for anything, establishing credibility in the first scroll moment so the visitor's guard is already lowered by the time they reach the call to action.
The alternating card grid delivers a steady sequence of face, credential, face, and result, mirroring the trust-building rhythm of a first in-person meeting and making the modal form feel like a natural next step.
The dual conversion path (modal for ready buyers, PDF checklist for researchers) captures visitors at two different stages of the decision process without forcing either group into an awkward funnel.
Other information about this template
This template is built specifically for the legal and professional services RPO market, a niche where buyer trust is particularly hard to earn through digital channels alone. A few additional details help set expectations for how the template can be configured and used.
The practice area dropdown in the consultation modal covers corporate law, litigation, tax and audit, regulatory, consulting, and an open "other" option
The PDF download path is designed to capture comparison-shopping leads who need more time before a direct conversation
The card grid and section layouts are modular, allowing providers to adjust the number of team cards or metric highlights to match their actual roster
The template targets English-language markets with USD pricing context and standard US date formatting
