Delegate is a lead generation landing page for an HR outsourcing firm serving growing companies with 25 to 200 employees. Built on a 50/50 split-screen layout, it walks overwhelmed founders through a Problem to Solution arc, pairing real HR pain points with concrete systems. The primary call to action drives visitors to request a free HR assessment.
by Rocket studio
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Quick summary
Delegate is a single-page HR outsourcing landing page built for B2B lead generation. It uses a 50/50 split-screen layout and a Problem to Solution arc to convert founders drowning in payroll, compliance, and onboarding admin into qualified assessment leads. Animated stat counters open the page. A minimal form closes it.
Who this template is for
This template fits professional services firms that sell HR outsourcing to small and mid-size businesses. It works especially well for teams whose buyers are operators, not HR specialists.
Founders and chief executives at companies with 25 to 200 employees
Operations managers and clinic managers juggling disconnected HR platforms
HR consulting firms targeting logistics, SaaS, or healthcare clients
What problem this template solves
Growing companies often carry HR complexity that their founders never planned for. Payroll errors, missed compliance deadlines, and chaotic onboarding pile up fast. Most generic service pages fail to name those specific burdens. This template names each one and matches it with a visible solution before the reader reaches the form.
Founders feel overwhelmed by HR admin but cannot yet justify a full internal HR team
Generic agency pages fail to build trust with operators who need proof of process, not promises
Long forms kill conversions; this template uses a minimal three-field form to lower friction at first contact
What you get with this template
You get a fully structured single-page layout that guides a skeptical founder from anxiety to action. Every section is purpose-built and ordered to reduce friction at each scroll step.
A hero section with three animated stat counters and an emotional headline panel
Four split-screen problem and solution panels covering payroll, benefits, compliance, and onboarding
A social proof section with three persona-specific testimonials and a lead generation form with multi-select fields
Theme
Educational Guide
Creative direction
Problem→Solution Arc
Color system
Cloud Canvas
Style
Split Screen (50/50)
Direction
Lead Generation
Page Sections
Animated Stats Counter Header
Split-screen Problem to Solution Arc
Sticky Header Call to Action
Minimal Lead Generation Form
Persona-specific Social Proof Block
Final Arc Closing Panel
Related questions
Who is this landing page template designed for?
What sections are included in this template?
Can I customize the stat counter values and pain point categories?
Does the form require a phone number from visitors?
Is this template suitable for a healthcare or clinic audience?
Feature list
This template includes six purpose-built components drawn directly from the source brief.
Animated Stats Counter Header
Three counters tick upward on page load: 17.3 average weekly hours spent on HR admin, 36% of small businesses receiving a compliance penalty last year, and $27,364 average cost of a single misclassified employee. Each counter triggers sequentially with a subtle ease-in animation, setting the stakes before a single word of body copy appears.
Split-Screen Problem to Solution Arc
Four paired panels each isolate one HR burden on the left side and reveal the corresponding system on the right. Named processes, visible timelines, a clean dashboard screenshot, and a sample compliance calendar replace vague dread with architecture. The scroll cadence is intentional: each section lowers the reader's shoulders a little more.
Sticky Header Call to Action Bar
A persistent header bar carries the primary call to action throughout the entire scroll. Visitors can click "Get Your HR Assessment" at any point without scrolling back to the top. This keeps conversion opportunity available at all times without interrupting the narrative.
Minimal Three-Field Lead Generation Form
The assessment form asks for company name, employee count via dropdown, and biggest HR pain point via multi-select. No phone number is required on first contact. The form is positioned after the final arc section, when the visitor's trust is highest.
Final Arc Closing Panel
The last split-screen section uses deliberate contrast. The left panel is empty white space. The right panel shows a single sentence: "That's what your week looks like now." This closing moment lands after the full problem and solution journey, making the emotional payoff feel earned.
Persona-Specific Social Proof Section
Three testimonials represent the core buyer personas: a logistics chief executive, a SaaS founder, and a clinic manager. Each voice is specific to a real HR scenario, reinforcing credibility with readers who recognize their own situation in the copy.
Page sections overview
Section
Purpose
Animated Stats Hero
Opens with data-driven gut-punch to establish stakes
Payroll Pain Panel
Names payroll errors and shows the resolution process
Benefits Confusion Panel
Addresses open enrollment chaos with a visible system
Compliance Deadline Panel
Shows a sample compliance calendar as reassurance
Onboarding Chaos Panel
Replaces scattered onboarding with a named workflow
How Delegate Works
Presents named processes and visual timelines
Social Proof Section
Builds trust with three persona-matched testimonials
Final Arc Panel
Delivers the emotional payoff with contrast and clarity
Assessment Form
Captures the lead with a minimal, low-friction form
Single-Row Footer
Closes the page cleanly with essential links
Design & branding system
The visual identity follows an Educational Guide theme built on the Cloud Canvas color system. The palette is designed to feel like a freshly organized desk: uncluttered, breathable, and quietly competent.
Cloud white (#F4F7FA) as the primary background, muted slate (#4A5568) for secondary text, and warm graphite (#2D3748) for body copy
Confident teal (#2B9EA8) on buttons, progress indicators, and highlighted metrics to signal action and authority
Plus Jakarta Sans typography kept clean and professional without feeling corporate or sterile
Mobile & speed optimization
The template is built desktop-first to match the B2B founder audience working at a desk. A solid mobile fallback ensures the page remains readable and functional on smaller screens.
GSAP counter animations and ScrollTrigger section reveals run as client-side components to keep static sections fast
Server Components handle all static content sections, separating rendering concerns cleanly
Staggered fade-up animations on scroll keep the experience smooth without overwhelming the browser
How this template helps you convert
Every structural decision in this template is made to move a skeptical founder toward submitting the assessment form.
The animated stat counters in the hero section immediately establish the cost of inaction, creating urgency before the visitor reads a single feature claim.
The Problem to Solution arc replaces anxiety with confidence across four scroll sections, so the visitor arrives at the form already trusting the firm's expertise.
The minimal three-field form with multi-select pain points reduces friction to its lowest practical point, making the first contact feel like a conversation rather than a commitment.
Other information about this template
This template is built specifically for the HR outsourcing niche, where buyer trust is earned through specificity, not style. Several details make it a strong fit for HR consulting and advisory firms.
US localization is built in: terminology references I-9 audits, EEOC complaints, and FLSA classification throughout the copy structure
Date format follows MM/DD/YYYY and financial figures use USD, matching the expectations of a US-based business audience
The dropdown employee count range (10 to 50, 51 to 150, 151 to 300, 300 and above) doubles as a lead qualification signal, helping the firm prioritize follow-up
The multi-select pain point field (payroll, benefits, compliance, hiring, terminations) gives the sales team context before the first call
Animation complexity is set to medium: GSAP counter animations and ScrollTrigger reveals add engagement without becoming a distraction
The footer uses a linear single-row pattern to close the page without pulling attention away from the form
