Onboard is a zigzag-layout HR landing page template built for startup and scale-up teams replacing spreadsheet chaos with a single hiring dashboard. It combines an animated User Count Ticker hero, a Problem-to-Solution scroll arc, a two-step lead capture form, and a signal-green call to action system to turn frustrated People Ops visitors into qualified demo requests.
by Rocket studio
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Quick summary
Onboard is a single-page HR software landing page template for B2B SaaS teams targeting Series A and scale-up companies. It opens with a live-styled employee counter and guides visitors through a Problem-to-Solution arc across four alternating sections. Every design decision, from the Corporate Precision color system to the progressive lead form, is built to earn a demo request.
Who this template is for
This template is designed for HR tech founders and product teams who need a high-converting landing page fast. It fits companies whose product automates onboarding, payroll sync, compliance tracking, or document signing for growing businesses.
Series A founders and People Ops leads building credibility with a polished product page
HR software teams targeting 50- to 200-person companies still running onboarding from spreadsheets
CFO-facing SaaS products where payroll accuracy and PTO compliance are core value propositions
What problem this template solves
Most HR software landing pages bury the product pitch behind generic headlines and stock photography. Visitors see a feature list before they recognize their own problem. That gap kills conversions.
There is no structured Problem-to-Solution flow that mirrors how a real buyer thinks
Lead capture forms ask too much too soon, reducing form completions
A single undifferentiated call to action fails to serve both demo-ready and research-stage visitors
What you get with this template
This template delivers a fully structured, desktop-first landing page layout with eight distinct content sections and two conversion paths. Every component is scoped and ready to populate with your product content.
A hero section with an animated User Count Ticker, a drifting avatar mosaic, and a slide-in headline
Four zigzag alternating sections pairing problem screenshots with product resolution visuals and supporting stats
A two-step progressive lead form, a sticky bottom call-to-action bar, a social proof block, and a gated PDF download offer
Theme
Corporate Precision
Creative direction
Problem→Solution Arc
Color system
Cloud Canvas
Style
Zigzag/Alternating
Direction
Lead Generation
Page Sections
Animated User Count Ticker Hero
Problem-to-solution Zigzag Sections
Two-step Progressive Lead Form
Sticky Bottom Call-to-action Bar
Secondary Gated PDF Download
Named Social Proof Testimonial Cards
Related questions
What kind of product is this template designed for?
Does the template include the animated ticker and avatar mosaic?
What are the two conversion paths built into this template?
Can I adapt the zigzag sections for a different HR product narrative?
Is this template suitable for mobile users?
Feature list
This template includes purpose-built components that support the full lead generation flow described in the brief.
Animated User Count Ticker Hero
The header opens with a live-styled counter that rolls from 10,000 to 47,382 employees onboarded, displayed in the center of the viewport like an airport departure board. Behind it, small avatar circles drift slowly upward, implying scale without relying on stock imagery.
Problem-to-Solution Zigzag Layout
Four alternating sections each pair a recognizable problem visual on one side with a clean product-resolution visual on the other. The scroll arc moves from spreadsheet chaos through compliance gaps and payroll errors to scattered document signing, resolving each problem in sequence.
Two-Step Progressive Lead Form
Step one collects work email and company size via a dropdown with three ranges. Step two presents a multi-select chip set asking for the visitor's biggest HR pain point across five categories. The form earns the click by showing the visitor's exact problem before asking anything.
Sticky Bottom Call-to-Action Bar
A persistent bar activates on scroll and carries the primary call to action throughout the page. It stays visible without interrupting content reading, giving visitors a consistent path to act whenever they are ready.
Secondary PDF Gated Download
A second conversion path offers a downloadable Scale-Up HR Checklist in exchange for an email address only. This path captures research-stage visitors who are not ready to request a demo, widening the top of the funnel.
Social Proof Testimonial Block
A stacked testimonial card section displays named quotes with role and company context, each referencing specific dollar or time savings. The specificity builds trust faster than generic five-star ratings.
Page sections overview
Section
Purpose
Hero Ticker Header
Establish scale with live employee counter and avatar mosaic
Zigzag Section One
Show spreadsheet chaos versus clean dashboard view
Zigzag Section Two
Show compliance gap versus automated checklist resolution
Zigzag Section Three
Show payroll error versus sync confirmation
Mid-Page call to action Form
Capture demo leads with two-step progressive form
Zigzag Section Four
Show scattered document signing versus one-click e-sign
Social Proof Block
Reinforce trust with named, specific testimonials
Final call to action Section
Close with primary demo request and PDF checklist offer
Footer
Single-row linear footer with navigation and legal links
Design & branding system
The template uses a Corporate Precision visual theme built on the Cloud Canvas color system. The palette reads like a clean glass-walled conference room: open and structured without feeling clinical.
Colors: open-sky white (#F7F8FC) as the base, soft graphite (#3B3F4A) for body text and dividers, muted periwinkle (#7B8CDE) for hover states and active navigation, and signal green (#34D399) reserved exclusively for success states and primary call-to-action buttons
Typography: Plus Jakarta Sans for all headings and display text, DM Sans for body copy and form labels
Animation system: ticker counter roll, upward avatar drift, slide-in blur entrances on headlines, and scroll-fade reveals on each zigzag section
Mobile & speed optimization
The template is built desktop-first, reflecting the primary audience of Series A founders working on MacBooks, but it includes full mobile support for all sections and interactive components.
Zigzag sections restack into single-column layouts on smaller screens without losing the Problem-to-Solution reading order
The sticky call-to-action bar, progressive form, and FAQ accordion all adapt to touch interactions on mobile viewports
How this template helps you convert
The layout is structured around a specific conversion strategy: show the visitor their exact problem before introducing any feature or form.
The hero ticker establishes credibility with implied scale immediately, so visitors trust the product before reading a word of copy
Each zigzag section escalates a recognizable HR pain point and resolves it visually, building emotional buy-in across the scroll before the form appears
Two conversion paths, the demo request form and the gated PDF download, serve both action-ready and research-stage visitors so no qualified lead leaves empty-handed
Other information about this template
This template is a strong fit for HR tech products competing in the startup and scale-up software market, where buyers are familiar with tools like spreadsheet-based onboarding workflows and fragmented People Ops stacks.
The template layout supports English-language copy, USD pricing references, and United States date formats as default
Animation components including the ticker, avatar drift, and scroll reveals are scoped as client-side interactive elements, with static sections suitable for server-side rendering
The FAQ accordion component is included as an interactive section and can be populated with product-specific questions relevant to your onboarding software
The footer follows a linear single-row pattern suitable for a focused landing page with minimal navigation distraction
