Shingle is a modular card-grid landing page built for a roofing contractor directory mobile app. It connects panicked homeowners, property managers, and insurance adjusters with licensed roofers in three taps. The dark Midnight Blue visual system, glowing feature tiles, and a single zip-code entry form make the value clear before a visitor ever creates an account.
by Rocket studio
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Quick summary
Shingle is a single-page landing page template designed for a roofing mobile app that matches users with licensed contractors fast. The layout uses a modular card grid, a dark Midnight Blue color system, and a freemium conversion flow. Visitors see real matched contractors in their area before being asked to sign up.
Who this template is for
This template is built for founders, product teams, and marketers launching a roofing contractor directory app. It speaks directly to the urgency felt by three distinct user groups who all need fast, reliable help with roof damage.
Homeowners who discover a leak late at night and need a verified contractor immediately
Property managers coordinating maintenance across multiple units who need quick availability data
Insurance adjusters who require a trusted, licensed local crew before the next weather event
What problem this template solves
Finding a reliable roofer during an emergency is stressful and slow. Most people resort to searching through unverified listings with no sense of who is actually available right now. This template addresses that breakdown with a conversion-first layout that builds trust before asking for anything.
No sign-up wall before showing value: visitors see local contractor results first
Disorganized competitor pages lose users to anxiety and confusion at the worst moment
Generic roofing websites fail to communicate speed, verification, or real-time availability
What you get with this template
The template delivers a complete, scroll-driven landing page layout ready to represent a roofing directory app. Every section is designed to demonstrate product value while moving visitors steadily toward the primary call to action.
A dark full-bleed header with a centered phone mockup and a soft radial glow effect
A modular feature card grid with hover micro-animations for Photo Estimate, Verified Licenses, Storm Alerts, and Instant Booking tiles
A three-step animated flow section (Snap, Match, Book), a live-map prototype area with contractor pins, and a floating primary call-to-action button
Theme
Directory & Discovery
Creative direction
Launch Energy
Color system
Midnight Blue
Style
Card Grid (Modular)
Direction
Freemium/Trial
Page Sections
Dark Full-bleed Header with Glow
Modular Feature Card Grid
Animated Stats Ticker
Three-step Visual Flow
Live-map Prototype Section
Progressive Zip-code Sign-up Form
Related questions
Who is this landing page template designed for?
Can I use this template for a non-app roofing business?
What does the progressive sign-up form do?
How does the dual call-to-action structure work?
Is the Midnight Blue color system easy to customize?
Feature list
This template packages several purpose-built components that serve both the app's marketing goals and its users' trust needs.
Dark Full-Bleed Header with Phone Mockup
The header section fills the screen with deep navy and places a single phone mockup at center. The device screen shows a live-looking contractor card with a star rating, a response time badge, and a completed ridge cap thumbnail. A soft radial glow in electric arc blue bleeds into the surrounding dark background, giving the hero an immediate sense of urgency and clarity.
Modular Feature Card Grid
Four feature tiles sit in a responsive card grid: Photo Estimate, Verified Licenses, Storm Alerts, and Instant Booking. Each card floats on the navy background with a subtle blue-glow box shadow. Cards lift or flip on hover, signaling interactivity and making the product feel alive on first scroll.
Animated Ticker and Launch Energy Flow
An animated ticker below the header reads "1,200+ contractors already listed," immediately establishing social proof. The page's Launch Energy creative direction builds momentum with each scroll, making the app feel as if it is assembling itself in real time, section by section.
Three-Step Process Section
A visual sequence labeled Snap, Match, and Book walks visitors through the core app flow with step-by-step animation. This section reduces perceived complexity and reassures first-time visitors that getting help is genuinely fast and simple.
Live-Map Prototype Area
A map section shows contractor location pins dropping across a metro area, giving the layout a real-time product feel. This section demonstrates geographic coverage and availability in a visual way that copy alone cannot achieve.
Progressive Sign-Up Form
The conversion form starts with a single zip code field and expands to email and property type only after showing matched contractors. This earn-the-click approach lets visitors experience value before committing any personal information.
Page sections overview
Section
Purpose
Dark Header Hero
Introduce the app with urgency and visual impact
Animated Stats Ticker
Establish social proof immediately below the fold
Feature Card Grid
Showcase core app capabilities in scannable tiles
Three-Step Flow
Simplify the user journey visually
Live Map Prototype
Demonstrate real-time contractor coverage
Progressive Sign-Up Form
Convert visitors with low friction
Contractor call to action Section
Recruit roofers with a secondary call to action
Design & branding system
The visual identity follows a Directory and Discovery theme driven by a Midnight Blue color system. The palette is intentionally dark and focused, evoking a radar screen tracking incoming weather rather than a typical home-services website.
Deep terminal navy (#0A1628) as the primary background, storm-cloud slate (#1B2A4A) for card surfaces, electric arc blue (#3B82F6) on interactive elements and glowing accents, and clean aluminum white (#EDF2F7) for all typography
Cards float on the navy ground with subtle blue-glow box shadows, and every tap target uses the electric arc blue highlight to signal interactivity
The overall visual tone is dark, focused, and quietly urgent, designed to feel like a floodlight switching on during a storm rather than a generic marketing page
Mobile & speed optimization
The template is built with a mobile-first mindset, which makes sense given that its target users are often reaching for their phones during a roofing emergency. Layout choices reflect that reality throughout.
The card grid is modular and stacks cleanly on smaller screens without losing the floating card visual effect
The floating primary call-to-action button remains pinned after the first scroll, keeping the conversion path accessible at all times on any screen size
Tap targets across the page use the electric arc blue highlight treatment to remain easy to identify and activate on touch devices
How this template helps you convert
The page is structured around a freemium and trial conversion model. Every layout decision is designed to reduce resistance and build confidence before asking for a commitment.
The progressive sign-up form shows matched contractors for a visitor's zip code before requesting an email address, so the app proves its value at the exact moment of highest intent.
The floating "Find a Roofer Free" button in electric arc blue stays visible after the first scroll, removing any need to hunt for the next step.
A secondary call to action, "List Your Crew," sits in the final section and targets roofing contractors directly, supporting dual-sided marketplace growth from a single page.
Other information about this template
This template is designed for technology-category products operating in the roofing digital presence space. It suits teams building a roofing mobile app who need a polished, conversion-ready landing page that can speak to multiple audience types at once.
The template style is Card Grid (Modular), making individual sections easy to reorder, expand, or replace as the product evolves
The Launch Energy creative direction is deliberately paced, building conviction through scroll momentum rather than front-loading all information above the fold
The header concept uses a Dark Full-Bleed layout combined with a glow effect, which is distinct from typical roofing industry websites that rely on stock photography and bright color schemes
