Stockroom is a scroll-reveal landing page template built for hospitality supply businesses. It uses a Tech Glass visual theme, a Stats-First Impact creative direction, and a Monochrome Steel color palette to position commercial suppliers in front of hotel operators, resort buyers, and B&B owners. The primary goal is trade account lead generation through a three-step progressive disclosure form.
by Rocket studio
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Quick summary
Stockroom is a single-page, scroll-reveal landing page template designed for hospitality supply businesses targeting trade buyers. It opens with a live-typed JSON code snippet, delivers data callouts before context, and guides qualified visitors toward opening a trade account through a structured three-step form.
Who this template is for
This template is built for commercial hospitality suppliers who sell to properties rather than consumers. The ideal user speaks the language of par stock, case packs, and next-day fulfillment rather than retail gift sets.
Hotel operations managers and resort purchasing directors looking for a reliable supplier storefront
Boutique B&B owners who reorder commercial linens, kitchen smallwares, and guest amenity kits on tight cycles
Wholesale hospitality vendors who need a high-credibility landing page that converts trade visitors into account holders
What problem this template solves
Most supplier websites are built for general e-commerce, not for professional buyers who evaluate vendors at odd hours and need instant credibility signals. Stockroom fixes that gap by leading with data and deferring narrative.
Buyers arrive skeptical and time-pressed; the Stats-First Impact structure gives them proof before they read a paragraph
Generic storefronts bury the trade account path; this template surfaces it twice with a floating pill call to action and a dedicated closing section
Three-step progressive disclosure reduces form abandonment by asking only what is needed at each stage
What you get with this template
You get a fully structured scroll-reveal landing page with a precise visual system and two conversion paths built in. Every section is pre-designed to a specific job.
A Tech Glass header with a live-typed JSON code snippet displaying order, property, items, fulfillment status, and savings
A three-step trade account form and a secondary gated PDF download path for catalog visitors
Frosted-glass scroll panels, a Monochrome Steel color system, and stat-forward section reveals throughout
Theme
Tech Glass
Creative direction
Stats-First Impact
Color system
Monochrome Steel
Style
Scroll Reveal (Progressive)
Direction
Lead Generation
Page Sections
Live-typed JSON Header Card
Stats-first Scroll Reveal Panels
Three-step Progressive Disclosure Form
Floating Trade Account Call to Action
Gated Wholesale Catalog Download
Monochrome Steel Color System
Related questions
Who is this landing page template designed for?
What are the two conversion paths included in this template?
How does the three-step trade account form work?
What does the JSON header card show visitors?
Is this template suitable for a full product catalog or e-commerce store?
Feature list
This template delivers purpose-built components for a hospitality supply storefront. Each feature connects directly to the buyer journey described in the brief.
Live-Typed JSON Header Card
A translucent glass card centered on a dark viewport displays a styled JSON object. Each key-value pair types in line by line, revealing order number, property name, item count, fulfillment speed, and savings before the visitor reads any body copy.
Stats-First Scroll Reveals
Every scroll tick surfaces a large data callout before its supporting context appears. Numbers like fill rate and quarterly shipment volume land first on a frosted-glass panel that sharpens into focus, building credibility through evidence before narrative begins.
Three-Step Progressive Disclosure Form
The primary lead capture breaks into three focused steps. Step one collects property name and type. Step two asks for monthly spend range and top product categories. Step three captures contact details and preferred call time, reducing friction at each stage.
Floating Trade Account call to action
A pill-shaped call-to-action button reading "Open a Trade Account" appears as a persistent floating element after the third scroll reveal. It keeps the primary conversion path visible without interrupting the reading flow.
Gated Wholesale Catalog Download
A secondary conversion path offers a downloadable wholesale catalog PDF for visitors not yet ready to open an account. It requires only an email address and property type, widening the top of the lead funnel.
Monochrome Steel Visual System
The color palette uses foundational charcoal, mid-tone gunmetal, polished aluminum highlight, and a cold-white activation accent. The system is engineered to stay behind the content, letting product data and stat callouts carry the visual weight.
Page sections overview
Section
Purpose
JSON Header Card
Opens with live-typed order data to signal credibility instantly
Anchor Stat Block
Displays "11,400 properties restock here" as a single 72pt fades-in callout
Stats-First Reveal 1
Shows shipment volume stat before warehouse context arrives
Stats-First Reveal 2
Surfaces fill rate figure before logistics detail is visible
Floating call to action Pill
Persistent "Open a Trade Account" button activates after third reveal
Trade Account Form
Three-step progressive disclosure captures property, spend, and contact data
Wholesale Catalog Gate
Secondary PDF download path captures email and property type
Final call to action Section
Anchors the page with a second "Open a Trade Account" call to action
Design & branding system
The visual identity follows a Tech Glass theme built on a Monochrome Steel palette. The result feels like the surface of a commercial refrigerator door: reflective, utilitarian, and engineered to stay out of the way.
Color system: foundational charcoal (#1B1F23), mid-tone gunmetal (#3A3F47), polished aluminum highlight (#C8CDD3), and cold-white accent (#F0F2F5) used only for calls to action and data callouts
Each frosted-glass scroll panel sharpens into focus as it enters the viewport, making the Tech Glass theme a structural layout mechanic rather than a decorative layer
Typography and spacing keep every label facing forward, nothing wasted, reinforcing the prep-kitchen organization metaphor from the brief
Mobile & speed optimization
The scroll-reveal structure is designed to work on smaller screens without losing its sequential data-first impact. Progressive disclosure form steps are especially suited to mobile interaction patterns.
Frosted-glass panels and stat callouts are sized for viewport clarity on both desktop and mobile breakpoints
The three-step form splits a potentially long input flow into short, focused screens that feel natural on touch devices
The floating pill call to action stays accessible on mobile scroll without blocking primary content
How this template helps you convert
The entire page is structured around two conversion paths, and every design decision pushes toward one of them.
The Stats-First Impact direction builds trust before the visitor reaches any form, so the "Open a Trade Account" ask arrives after credibility is already established through visible data points.
The gated wholesale catalog download provides a lower-commitment path for buyers who are researching, capturing their email and property type for follow-up without requiring an immediate account commitment.
Other information about this template
This template is part of a broader set of hospitality digital presence solutions. A few additional context points are worth noting for buyers evaluating fit.
The template style is Scroll Reveal (Progressive), meaning section content appears in sequence as the visitor moves down the page rather than loading all at once
The header concept is classified as a Code Snippet reveal, which is a specific design pattern that uses developer-styled visual language to signal precision and operational fluency to a trade audience
The creative direction is Stats-First Impact, a pattern well suited to B2B hospitality supply pages where buyers respond to evidence before brand storytelling
The landing page is categorized under Hospitality Digital Presence within the Technology category, making it relevant to suppliers building a credible online trade channel
