Tend - New Patient Welcome Landing Page Template

Quick summary

Tend is a single-page landing page template built for geriatric medicine practices. It guides worried family members and aging patients from first impression to a booked welcome call. The layout moves through a split-photo hero, a side-by-side comparison table, a step-by-step process section, patient testimonials, and a dual lead capture form.

Who this template is for

This template is built for geriatric medicine physicians and small practices that want a warm, trustworthy web presence. It speaks directly to the people most likely to search for a geriatrician in a moment of concern.

• Adult children researching care options for an aging parent after a health scare
• Patients managing multiple chronic conditions who want a physician with more time
• Discharge planners and care managers who need a clear, professional point of contact

What problem this template solves

Finding a geriatrician can feel overwhelming. Most medical practice pages are cold, clinical, and full of jargon. Families searching at midnight after a fall need reassurance, not a brochure.

• Visitors often do not understand what geriatric medicine offers compared to a regular primary care visit
• Anxious family members need a clear, step-by-step picture of how the onboarding process works
• Practices lose potential patients because there is no simple, low-pressure way to start a conversation

What you get with this template

You get a complete, conversion-focused landing page structured around the questions a worried family member would ask in order. Every section is designed to reduce hesitation and build quiet confidence.

• A hero section with a split photo-and-text layout and a serif headline that sets a calm, unhurried tone
• A six-row comparison table that shows what a geriatric visit includes versus a standard fifteen-minute appointment
• A four-step process card sequence, testimonial cards, a lead generation form, and a secondary PDF download path

Feature list

This section describes the key built-in components included in the Tend landing page template.

Split-Photo Hero with Serif Headline

The hero occupies half the page width with a natural-light photograph on one side and a headline on the other. The text panel carries the headline "We Listen Longer" in a generous serif font, paired with a single supporting line. The gradient behind the text shifts from linen white to a faint lavender, setting a calm tone immediately.

Six-Row Comparison Table

The comparison table places a typical fifteen-minute primary care visit side by side with a Tend geriatric visit. Rows cover appointment length, medication review depth, caregiver inclusion, specialist coordination, home-safety assessment, and advance-care planning. The layout reveals differences clearly without framing either side negatively.

Four-Step Process Card Sequence

The process section breaks the new patient journey into four soft-bordered cards: referral or self-scheduling, records transfer, the first ninety-minute comprehensive visit, and a follow-up call within forty-eight hours. Cards fade in on scroll using staggered animation, keeping the pace gentle and readable.

Dual Lead Generation Forms

The primary call to action is a "Request a Welcome Call" form that collects the patient name, the relationship of the person filling out the form, a preferred callback window, and one open-text field asking what prompted the search. A secondary path offers a downloadable New Patient Guide gated by email only, capturing visitors who are still deciding.

Floating Viewport Call to Action

After the first scroll, a soft floating call-to-action element appears at the bottom of the viewport and stays visible as the visitor continues reading. It links directly to the "Request a Welcome Call" form, keeping the primary conversion path accessible at all times without disrupting the reading experience.

Testimonial Cards with Specific Patient Voices

Three testimonial cards present patient quotes grounded in real outcomes, such as medication simplification or clearer communication after a hospital discharge. Each card includes a patient name and a brief note about the condition managed, giving prospective patients and their families a concrete sense of what the practice delivers.

Page sections overview

Design & branding system

The visual identity uses the Soft Mist color system, which keeps every surface warm and approachable. Typography pairs a serif display font for headlines with a clean sans-serif body font for readability.

• Color palette: morning fog gray (#E8ECF1), washed linen white (#F9FAFB), lavender hush (#C4B7D5), and celadon (#7EB8A2) for buttons and interactive highlights
• Text uses warm charcoal (#3D3D4A) throughout, reading like handwriting ink rather than clinical signage
• Backgrounds drift between fog gray and linen white in slow gradients; the celadon accent draws attention to calls to action without feeling urgent

Mobile & speed optimization

The template is built with desktop as the primary layout while maintaining strong mobile parity. Late-night mobile searches are treated as a core use case, so the layout adapts cleanly to smaller screens.

• Scroll-triggered fade-in animations use Intersection Observer for smooth, lightweight reveals on both desktop and mobile
• The floating call-to-action element and the lead generation form are built as client-side components, keeping static sections fast to load
• The comparison table and process cards reflow gracefully on narrow viewports so no content is hidden or clipped on smaller screens

How this template helps you convert

The page is structured to move a hesitant visitor toward one clear action without pressure. Every design and copy decision supports that goal.

1. The comparison table answers the most important question first, "What is different about this practice?", before asking for anything in return
2. The "Request a Welcome Call" form uses only four fields, including one open-text question that makes the visitor feel heard before the call even happens
3. The floating call to action keeps the primary conversion path visible throughout the entire scroll journey, reducing the effort needed to take the next step

Other information about this template

This template is part of the Health and Medical category and sits within the Geriatrician Website subcategory. It is specifically designed for the Geriatrician New Patient Welcome Page niche, making it a focused tool rather than a general medical practice template.

• The Soft Gradient theme and Transparent Process creative direction work together to reinforce the practice's core message: care that is thorough, clear, and unhurried
• The template follows a Lead Generation landing page direction, meaning every section is sequenced to support a single primary conversion goal
• The Half-Page Photo and Text header concept is built into the template structure, so no custom layout work is needed to achieve the split-hero effect
• Scroll-triggered staggered card animations are included for the process section, adding a sense of calm progression that mirrors the practice's own approach to patient care

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